26, Apr 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce

How to Increase Customers for Your Online Fashion Merchandise

Published On: 26, Apr, 2021

Whether you’re running a clothing brand or launching one, thinking about market share & brand exposure should always be prominent. Although, as more & more clothing brands are getting established, the competition is boosting up and you won’t succeed in your work unless you attract customers to your e-Shop.

By all means, that seems like it’s easier than done. Assembling clients for an online store might be difficult and time-consuming. Therefore, to make the process swifter, we’ve listed the five very effective digital internet marketing strategies. These will help you gather lots of traffic without spending a lot of pennies.

An Attractive Website

An online store’s webpage is its representation. That’s why it has to be astonishing, or else customers will simply swipe away. So, the first impression is the last. If customers aren’t impressed, they won’t purchase anything and won’t come back too.

People have thousands of online shops to choose from, and they’ll pick the one whose design is most aesthetic & modern. The reason behind this logic is straightforward- A well-maintained store is considered more trustworthy and reliable. So, hire a digital internet marketing agency, and let them control!

Customer Service

Outstanding customer care is what your website needs! As they say,

“There’s no better promotion than satisfied customer”. Make the experience of shopping from your eCommerce website remarkable- in a positive way. 

“Timely responses are the key to achievement”. If you wish to attract people, you need to reply to all their comments and queries ASAP! Be helpful, competent, friendly and brace yourself to witness the power of words in marketing.

Social Media

Digital marketing for online shops becomes more uncomplicated due to social media. It’s one of the platforms that allow you free promotion. If you publish advertisements among channels, you will pay, but the presence is free.

The way to succeed in social media is by offering marvelous content. You have to be appealing so that people will follow you & your moves; If you manage to do so, you’ll run a great marketing channel at no additional expenses. Follow the routine-

  • Post regularly
  • Engage your followers
  • Post pictures with graphics in them. 
  • Choose the best platforms for your business, but focus mainly on Facebook, Instagram & Pinterest.

Discounts and Promos

People love discounts and promo offers. The word “FREE” gives customers an emotion of irrational excitement. But how you can use this feeling in your online store to grab customer attention? One idea- Offer FREE SHIPPING to customers!

Another way is to provide discount coupons. Give those coupons to new customers so that they approach their first purchase. Give your loyal customers special offers like, “Buy 2 get 1 free”, or gifts for orders over a particular amount. 

Email-Marketing

Email marketing is both a practical and cheap solution to gather a bunch of customers. But what can you do? Well, send mails-

  • Regarding new items, promo codes and sales
  • about recommended products   
  • to customers who haven’t been active in your shop with discount coupons to make them revisit your site

As you can see, you don’t require millions to attract people. The foremost vital thing’s to be creative. Now that you’ve gained enough knowledge go start promoting your merchandise with the help of an advanced digital internet marketing agency like BluWebMedia!

22, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

How is Voice Search Changing The Dimension for Digital Internet Marketing?

Published On: 22, Mar, 2021

Our personal and professional lives are intertwined with the internet. We turn to our search engines for every tiny thing we want to know, and we get credible results within seconds.

Now, what if instead of typing out your query, you’d rather say “Hey Google” and then voice out your question? Would you find it more interesting, or would you do it for comfort? Would you want to do the same while looking through different websites for products and services, or would you stick to typing out as you do now?

Well, voice search is an inevitable incorporation that several businesses need to make because that’s a new way to reach the target audience. The evolving technology recognises speech so that you can search simply by talking out loud.

Why do people need voice search?

Voice search is an alternative to swiping the touchscreens to operate your digital devices. A smartphone user might want to use voice search instead of typing out for:

  • Making a query on the search engine
  • Looking for specific data, like weather update or sports score
  • Searching for files stored in their smartphones
  • To call someone
  • To select an option

Voice search is not new, but its application is gradually expanding. This is why more and more business owners are incorporating voice search to reach their potential customers.

Digital strategies for voice search

Since your potential customers are changing their way of searching for information, you will want to change how they can reach out to you. You will not want to only focus on traditional search engine optimisation (SEO) strategies but increase competency with this growing form of searchability. A digital internet marketing agency can play a pivotal role to help your business incorporate this technology to help them grow.

An agency will curate the right digital internet marketing strategy for your business to help you get organic reach even with the new search option. Here are some of the strategies that digital agencies use to keep your pace up:

Going beyond the concept of ‘Page 1’

For the last two decades, marketers have tried several ways to rank their position on the search engine. But the search engine result pages (SERPs) are very different from what they used to be. With regular updates and technological advancements, search engine companies are forced to change their policies often. Marketers have to follow their algorithm to improve their rankings. Moreover, they now have to go beyond the concept of being on Page 1.

Traditionally, SEO strategies was mainly focused on written content that could compel users to click on results. The requirement of using keywords to match a specific type of queries was the key to follow. A webpage coming on the first page would have meant a significant win for the website as users were accustomed to checking the first few results only. However, voice search is changing the dynamic entirely.

Users don’t need to go through five different options to choose the one that gives them satisfactory results. With voice search, users rarely get two options – the first result usually serve the purpose. If not, they search again by speaking out different ‘keywords’ that lands them their appropriate results.

To simply put, ranking among the top five is not good enough anymore. The nature of voice search is much related to the optimised results that are present by search engines. A digital internet marketing agency will help you grasp your audience with such precision.

Changes in content development

If it is not apparent already, voice search makes reachability a lot harder than it already was due to old SEO practices. Understanding what users want while typing and creating content accordingly is different. For voice search, a digital internet marketing strategy needs to focus on how a search can be spoken and take deeper intent into account.

For example, when we speak, we use longer sentences against what we do when typing. While most typed searches are short and keyword driven, voice is lengthier and includes more words. For example, you will type “weather in Mumbai”, but while asking, you would rather say, “what is the weather today in Mumbai?

Content needs to incorporate natural language tonalities to grasp words when spoken and show search accordingly. Instead of targeting short keywords, webpages need to incorporate long-tail keywords. If you consider using complete sentences as the target keyword, your header will include the same. Such pages have higher ranking possibilities as well.

Is it credible to capitalise on voice search?

Businesses looking to get ahead of their game need to consider adopting voice search sooner or later. A digital internet marketing agency like BluWebMedia can assist your business to reach such heights and beat competitors. It acknowledges the growing importance of voice search and incorporates the right strategies to drive maximum opportunities for clients.

16, Mar 2021
Categories
Blu Ocean Mobile App Development

Top 10 Things to Know While Planning for Mobile App Development

Published On: 16, Mar, 2021

In this era of the internet, mobile applications have become the most innovative channel to reach your clients and grow your business. Among the vast ocean of creative and unique applications, chances are there that your application might go unnoticed. Mobile app development is not just about getting things done by developers. An excellent mobile app needs to be strategized, organized, and designed to solve end-user’s purposes.

Before delving towards developing an app for your business, you are to gauge several result-oriented aspects beforehand imperatively. Here are 10 essential things to consider to make your app stand out.

  • Focus on Target Users/Audience

You must understand your target users along with their requirements and goals. Research the platforms that consumers mostly use and know what kind of user experience they want to have. Each customer has a unique need and uses a different device, and you need to identify them correctly.

  • Select the Right platform

Choose the platform on which you want to go for subsequent native app development. This step can be befuddling to start with. You can choose from iOS or Android. Take a holistic approach to deliver specific customer-driven apps to offer the best user experience and effective results.

  • Do Adequate Market Research

Building an app needs extensive market research to understand the market scenario. It will help you grasp to provide valuable insights about the current market scenario and your competitors in this segment.

  • Find the Best Viable Solution

Try to get the minimally viable solution. Make some basic functional app initially and upgrade it gradually as per the customers’ demands to improve their experience. The app will be more refined this way.

  • Release Multiple Versions

Release initial versions and keep adding new features gradually. This will be engaging for the customers. The trick is not to release many versions frequently.

  • Balance Your Business and Users

Balancing between your business and users is essential. Gather information on technical feasibilities, business viability, experts’ opinions, and user studies to achieve the perfect balance.

  • Explore

You should explore various avenues of apps and their platforms. There are different interface paradigms to experiment but keep users’ expectations in mind. Go for hybrid app development if needed.

  • Hold Frequent Discussions With Your IT Team

Frequent discussion is needed with your IT teams to stay updated with trends in the app market. Whether you go for iOS app development or android app, the aspects of scalability, API translation, API management are to be instilled in the app.

  • Plan to Analyze

You should plan to analyze various considerations like potential features, technologies, platforms, and results. Exploring your app is extremely important. This will be very impactful.

  • Reflect

Even after developing the app and providing continuous updates, you must reflect on how the app is doing, whether it can meet customers’ requirements or expectations. This practice will be very rewarding for your business and your customers.

03, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

Top 5 Reasons Why You Need Digital Internet Marketing in 2021

Published On: 03, Mar, 2021

2020 changed the way we work because it was the year of the coronavirus pandemic that brought the world to a standstill. While physical businesses were shut for months, there was a steep growth of online businesses. Amazon is the best example as its growth increased by 40% in July 2020, compared to what it was in 2019.

You might not be an online seller and be someone who has significantly made a mark by growing a physical business. However, you cannot deny the importance of online presence for your business after the pandemic. No matter how big or small your business is, an online presence is vital to grow your customer base.

Why you need digital internet marketing for your business in 2021?

Here are some of the fundamental reasons why your business needs digital internet marketing today:

1. It helps you embrace the Digital Era

If you check movie reviews or product reviews before booking a ticket or ordering a product, you depend on the internet to make decisions. Similarly, you would want your target customers to choose your product and services on digital platforms.

Digital marketing can play a pivotal role in helping you grow your business presence online. You need to select the most efficient digital internet marketing agency to help your business.

As you approach an agency for their services, they will share strategies to build online presence of your business. They will apply digital marketing techniques like SEO, social media marketing, online paid advertising, influencer marketing and other ways to bring you to the top.

2. It offers you interactive platforms for Customer Interaction

Social media marketing is a vital part of digital marketing that allows you to interact with your potential customers and understand their psyche and preferences. Platforms like Facebook, LinkedIn and Instagram are social media channels to grab attention with engaging content and enhance customer base.

3. It helps you follow up with the Latest Trends

A latest digital strategy is to follow running trends and stay relevant. As your target customers relate to such trends, your digital presence automatically becomes interesting to them.

From updating blogs on your website based on current trends to occasionally posting memes on your Facebook page, there is a lot to do. Since trends can change within hours, it is imperative to allow a digital internet marketing agency to help you catch up at the right place.

4. Comparatively much Affordable 

Brand building can be costly if you plan to invest in marketing tactics through traditional advertisements. You can definitely reach out to the masses through TV commercials nationally or globally or print on hoardings and press ads locally. However, the cost will be extremely high.

Digital marketing is comparatively much affordable in 2021. Moreover, it is wiser to opt for cost-effective ways of lead generation during a volatile global economic situation.

5. Competitors are going Digital

If the above points were not convincing enough, this is one point that might change your perspective. Your competitors are probably using great digital marketing tactics like search engine optimisation, convertion rate optimisation, email marketing, while you are still unsure about your digital presence.

Digital Internet Marketing is the key to lead generation, shaping consumer base, and influencing buying decisions. You can take charge of all of these aspects if you collaborate with a potential digital marketing agency that helps you achieve your goals.

23, Jan 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce Uncategorized Website Development

Launching your Very Own Ecommerce Site Made Simple and Easy

Published On: 23, Jan, 2021

The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.

Worried about how to do it? Well, a professional web development agency will do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world. 

Advantages of An Ecommerce Website

The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:

  • Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website development and organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?  
  • Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.  
  • It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
  • It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.

Things to Bear in Mind When Building an Ecommerce Website

While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platform to use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.

It is advised that you take the help of an experienced web development agency to get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.

As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:  

  • Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
  • Pay attention to the small details: Get involved in the process of Ecommerce website development along with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
  • Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.  

While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!

29, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News Social Media

Social Media – The Go-to Advertising Platform for Businesses

Published On: 29, Dec, 2020

Social ads are now a highly effective method for making conversions to reach more people with some specific offers or pieces of content faster than posting those organically. And in recent time, more and more businesses have realized it. Social media advertisements are highly targeted. These are linked to the company profiles. Therefore, these can be used to satisfy different marketing goals of businesses, like increasing sales or generating brand recognition. Therefore, businesses are now using different social media channels like Twitter, Facebook, Instagram, LinkedIn, and others as the primary advertising platforms to get their brands in front of the target audiences.

So, here are some reasons businesses use social media channels as the primary advertising platforms and as part of the digital strategy of their businesses.

  • Social media advertising helps businesses to connect with people who need their services or products: Research has proved that almost 65% of adults use different social networks. And this is beneficial for the brands. It is because awareness is the initial step to make a sale. So, it is necessary to advertise in those places where everyone’s eyes are. This way, the advertisements will help the businesses to remind their customers of their unmet requirements.
  • Social media advertising helps to drive targeted traffic to the landing pages or the websites: If you want to measure the success of your social media marketing campaign through social media advertisement, click-through works as a vital metric. And this rate is increasing reportedly for different social media platforms. The ad engagements also improve during this period as advertisers become more sophisticated and the social media platforms improve targeting options along with mobile and desktop experiences.
  • Social media advertising offers different advertising formats: One of the best things about social media advertising is that it has something for everyone. For instance, use Snapchat for targeting millennials, use Facebook for targeting people of different age groups. If your advertisements depend mainly on visual aesthetics, then using Pinterest or Instagram will be the best option.
  • Social media advertising helps to create advertisements for specific target audiences: The social media platforms use many services to help businesses to reach their target users. Here the companies can target their customers as narrowly or as broad as they prefer to craft the right messages for the right people. This helps businesses, both big and small, to find effective ways to connect with their target users.
  • Social media advertising can drive more sales: The primary goal of a successful advertising campaign designed by the best digital internet marketing agency is to convert the engagement into potential sales for businesses. And social media is one of the most successful channels for most of the brands operating online.
  • Social media advertisements offer unbeatable ROI to the brands: Compared to other digital platforms, advertising on social media is very budget-friendly. This way, social media makes it easy for businesses to earn traffic easily, quickly, and without burning holes in their pockets.
23, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Digital Strategies To Follow To Revive Your Business In 2021

Published On: 23, Dec, 2020

The year 2020 has experienced many brands and marketers stumbling to survive all the unpredictable events unfolding almost every day. But digital marketing has become a boon for businesses all across the globe, even in these uncertain times. Although digital marketing has been an integral part of marketing strategies for businesses for several years, it was this year of pandemic that made businesses realize and leverage the true potential of Digital Marketing to the fullest.

  • Personalize your digital marketing strategy: Earlier, marketing content was mainly produced for mass readership. This was cost-effective and quick and easy to produce. The only issue was that it lacked the personal touch. The potential prospects, existing customers, and other people, who would not purchase products, were delivered the same message. But now is the time when you should customize the marketing content depending on the interactions you have had with the customers and visitors. The best way to start personalization is by dividing the site visitors and audiences into groups based on their actions. You can separate the users based on the factors like abandoned carts, first-time purchases, page views without conversion, and repeat purchases. This helps in getting a better conversion.
  • Come up with a comprehensive sales funnel: Apart from personalizing the marketing content, the sales funnel includes developing content for different stages of the customer’s journey. It will help you get different audiences on the website starting from the regular browsers, first-time visitors, and dedicated customers. You can’t grab the attention of all of them with the same pitch. So, it is important to adjust the design, content, and layout, depending on the visitor’s journey. You should diversify the content on the website regarding topics and formats to cover different parts of the sales funnel.
  • Implement AI in the digital marketing strategy: In 2020, AI has played a dominant role in Digital Internet Marketing Solutions. As a result, there is an enormous growth of AI-based marketing tools. The best things about AI are that it can analyze search patterns and consumer behavior more effectively. Besides, it collects and uses data from blog posts and social media platforms to help businesses to understand how the customers find their services and products. AI marketing also helps to develop personalized email messages, while AI tools help to segregate customers and visitors depending on the behavior and demographics.
  • Include Video Marketing in your Digital Marketing strategies: Videos play a vital role in reaching out to target audience as well as in conversion rate optimization. Advanced video creation tools and better communication technologies have made it simpler to use videos for marketing. Nowadays, it has become easier and cheaper for small business owners to put together decent marketing videos within a few days. As a result, the major social media networks like Instagram and Facebook have adapted videos as an essential part of their networking platforms. And Businesses also agree that the conversion rate of their businesses improves with the right video marketing techniques.
11, Dec 2020
Categories
Blu Ocean Mobile App Development

8 Mobile App Trends for the Future

Published On: 11, Dec, 2020

As 2020 comes to an end, apps are becoming more feature rich helping consumers get a better experience. As the world bounces back to normal, there is a spike in mobile app downloads. Start-ups are focusing more on developing scalable apps that can come up with innovative business solutions. In this article, we discuss eight such mobile app trends that will be visible in the upcoming years.

Apps for Foldables

Google in 2018 announced apps for foldable devices. Samsung has stated that several android apps have been optimized within the Galaxy fold; including Amazon Prime Video, Spotify, Facebook and others. Video streaming apps have gained a lot from these foldable technologies. As some handsets are providing extra space and better controls through this tech, screen based app development will be a thing of the future. More people are expected to buy Foldable smartphones as it allows the user to keep it in smaller spaces and when unfolded gives an immersive experience. Foldable is going to be the next buzzword in the upcoming years.

Chatbots

Custom service or Do-It-Yourself (DIY) is the new trend among shoppers. They want to add a personal touch in the gifts they are sending or even when buying products for themselves. Chatbots are helping consumers to personalise their product buying process. As per a research by Gartner, chatbots are going to save $8 billion by 2022. They are slowly becoming an intense concept, as currently very few apps are using it as a cost saving tool. Starbucks came out with an app, “My Starbucks Barista”, where you can choose the kind of coffee you want and it places an order for you. So, these small yet simple upgradations are improving customer experiences and with chatbots users will be served better.

Machine Learning and AI

Perhaps the most talked about terms in the world of tech today, ML and AI are changing the definition of what the world would look like in the future. FaceApp, became an overnight sensation, which was showing people their photo years down the line. By October 2019, it earned around $1million. Cortana and Google assistant have become household names with their witty and intelligent answers to questions being asked. Also, the real time analytics, these apps are showcasing provides a lot of benefit to the users. By 2023 the mobile AI market is expected to touch $17.83 billion growing at a CAGR of 28.41%. So, with Ml and AI, mobile users are going to get finer experiences in the years to come.

Wearable Technology

Wearable technology is growing as consumers are looking for more features in all devices. By 2021, connected wearable devices are expected to reach 929 million globally. A part of our everyday lives, smartwatches for instance, are assisting people in maintaining their fitness regime, use Bluetooth, call up their friends and with so many features these high priced gadgets are the next big things for the youth. App developers who have been at the backend of products like Apple Watch and MI band 4 fitness tracker, are gaining a distinct advantage in the industry. With time users will expect some more devices that can improve our lifestyle in every possible way.

IoT enabled app

IoT is about interconnectivity of devices and companies like Amazon and Google are investing heavily on it. Basically the idea is to build a device that can work with a TV, refrigerator, AC and even door lock, so that people find it easier to switch on and off electric gadgets. Instead of focusing on multiple switches, one will be enough. The Google Home Voice Controller, for example, has initiated the “Echo” line of devices for seamless integration of home gadgets. Google also acquired Fitbit, a wearable tech firm and is collaborating with Nest, a security camera manufacturer for expanding its line of services. Supply chain management, residential buildings, health infrastructure, the significance of IoT is being felt across sectors. The demand rising, by 2022, IoT is expected to be one of the most popular trends in mobile app development.

Augmented Reality

Augmented reality has been raking up a storm in the past few years. It allows users to experience a real world feel while staying in the virtual mode. Pokemon Go has been a recent example of how excited people become when they can experience augmented and virtual reality. These are creating outstanding gaming apps and top companies are now aggressively going after it. Tech giants like Google are about to introduce AR features in their google maps that can help users get video directions in realtime in their Smartphones. As per Statista reports, the AR and VR market is going to touch $209 billion by 2022.

Mobile App Security

App security is not new but as incidents of hacking and data leaks are growing really fast, more businesses are investing heavily in cybersecurity. When Facebook got entangled in a controversy with Cambridge Analytica, for user data breach and political bias, their shares went down by 8.5%, that was back in 2018. Security lapses have also resulted in tighter privacy laws being enacted in most European countries where accountability of the large tech firms will be scrutinized. With more and more data being used, tech giants are at greater risk and keeping this in mind, mobile app security is going to be a big thing in the coming years.

Cloud Storage

As most organisations are going for cloud based solutions, it is growing fast and adding more advanced features to its wings. Cloud apps help in storing huge volumes of data. For instance, google drive, dropbox, paypal are some of the most common cloud apps which we are using in our daily lives. By 2025, the cloud market is expected to touch $356 billion and sectors like oil and gas, retail, automotive, health, hospitality all are investing heavily in building a robust cloud infrastructure. This is going to be a very prominent thing in the future of mobile apps. If you have still not launched a mobile app for your business, then you seem to be an old school player. To compete with the best players, start making your app with the most advanced features. As your customers start getting the best of their experiences, you will become a more household brand name. Just think about Paytm, GooglePay, Zomato, Swiggy, MakeMyTrip and many such phenomenal apps that have made our lives easier. Get your business on mobile and see the difference in just a few months.

02, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Know These Reasons Why Digital Internet Marketing Is the Way to Go

Published On: 02, Dec, 2020

With the advent of Covid-19, as social gathering decreased, digital connectivity went to the next stage. When the entire world was in the lockdown phase, most brands took the digital path to retain their market value. As the internet is a crucial part of our daily schedule, businesses are now turning digital to grab potential customers.

Amid Covid-19 pandemic, 4.5 billion internet subscribers were operating globally. There was a massive transformation in every activity due to Covid-19 outbreak, schooling, shopping and work have turned digitalised. Marketers need to look for the long term and design their marketing strategies accordingly. Whether it is hosting the quiz via Zoom or organising music and food events, everything has turned digital.

Instead of running towards profit-earning, marketers should not lose an opportunity to build customer loyalty. As there is no direct contact with the customers, establishing a better communication stream becomes utmost important. Let us look at some of the reasons why going ballistic on the digital front is going to be your best strategy.

Promote Brand Recognition

In the online platform, brand recognition matters the most. It is quite tricky for the digital marketing team to enhance brand awareness so that most customers can recognise it. Moreover, as compared to traditional marketing, making one access to your brand through online modes is highly affordable. Improve your website to ensure traffic drive, and make it highly responsive.

Adopt Social Media Strategy

Social media presence is mandatory in the present era of doing business online. In the present scenario where the world follows social distancing, social media platforms bridges the communication and emotional gap between the people. When you connect to the users via social media, it assures people regarding your service deliverance.

The best way is to engage in social issues revealing how your brand can remove the cons of society. The local marketing campaign is the best way to reach the audience. Connect with them to know what sorts of service they prefer, what they demand from the genuine brands. Such an engagement proves strategic to improve one’s services.

Track the Behavioural Pattern of Customers

Marketing, before Covid-19 outbreak, was completely different. In the post Covid-19 pandemic, many people have lost their jobs and are struggling to sustain their living. Consequently, it has changed their interests for different products. It is crucial to know what the customers demand and expect from your brand.

Hence, take a smart move. Avoid launching new products; instead, work on improving the current services. Make sure you boost your online presence than ruining the brand image.

Be Responsive than Opportunistic

Websites, in the present days, should connect with the consumers emotionally. Invite them to interact with your brand. When a business engages with its fans, they remain top on the list of Google ranking. Engage with some crafting tasks and ask them to present it through vlogs. Share their story on your website. It does not only enhance the customer’s experience but also assures them regarding your services.

Due to Covid-19 pandemic, the daily schedule of the people has changed overnight. Instead of constant promotion, connect them and help them in their odd situation. It is not always necessary to push one’s brand. How well you connect with the users matters the most in today’s era.

Consistency is the Key

Consistency is the core of digital marketing. How active and responsive are you plays a vital role in generating leads. Customers always want something new and engaging from the brand. As the only objective is to come closer to the customers, use different networking options like vlogs, content marketing and alike.

SEO strategies should be the hidden concept behind each step for unparalleled digital marketing. Although you cannot become number one overnight, invest in the effective SEO practices for a better result.

The only motive of the brand should be to remain connected while being physically separate. Use the power of social media and support your team in the best possible way. Enhance online marketing skills and use new ways to connect with the customers. E-commerce sales have boosted in the last two quarters of 2020, typically during the pandemic. 

The significant investments of digital marketing are social media networking, CRM and content marketing. Today, the world is facing an economic impact due to Covid-19, expressing empathy to the people. Online marketing is the only way to flourish and expand your business in this post-Covid-19. It is not too late, start planning today and witness the benefits soon.

27, Nov 2020
Categories
Blu Ocean Digital Internet Marketing E-Commerce

10 Reasons Why eCommerce Thrived Even During the Pandemic

Published On: 27, Nov, 2020

Presently, we are about to enter the last month of 2020. Remember the starting phase of 2020 when the world was struck with a sudden shock of Covid-19 pandemic. The entire world came to a halt, sitting at home, following the government rules of lockdown and promoting social distancing norms. When the entire world was in a depressed mood, did anything positive happen? Nobody expected it, but something positive did happen. The online shopping market exploded like never before and countries which had partial or no lockdown did see a change in the buying pattern..

E-commerce platforms witnessed a sudden hike in the 2nd quarter, viz July-September. It prompted approx. 5 lakhs of small merchants to go digital. From setting customised web-store to improving payment gateways, companies evolved to do business online. With 200% growth in online shopping during the first quarter, it recorded $5.5 million in revenue.

Was pandemic the only reason behind such impressive growth in e-commerce? Here are the reasons you should know how pandemic changed the shopping habits of the people.

Safe Buying

During the coronavirus pandemic, people started staying at homes as much as possible. This resulted in a massive spike in the e-commerce business as people were ordering everything online. Be it foods, accessories, garments or electronics the order volume increased massively during the covid situation. As per data, in the November-December period in 2020, the US market saw a massive $198.73 billion of online retail. In India, Flipkart and Amazon were competing with huge discounts up with the big billion day and other festive offers. E-commerce initially was heavily impacted as the warehouses and state highways were blocked leading to a massive fall of sales. But once things got back to normal, people realised that going to a shopping mall would be risky. Keeping this in mind, most consumers went online leading to a rise in online sales.

Steep Discounts

E-commerce websites have always focused on volume sales rather than profiteering on individual products. They have built the largest warehouses and are selling millions of orders daily. The massive discounts have brought the price-sensitive customers to the online world. No retail outlet can give such a huge amount of discount of up to 90% as it will push them into a loss. But, e-commerce sites even with greater losses can get funding and keep running their business. With that advantage and a massive product base, the digital marketplace has been the most popular place for shoppers to use their money wisely.

Easy payment Schemes and EMI Options

One of the main reasons why shoppers find online buying comfortable is the huge number of payment options and EMI facilities. You can pay through debit/credit cards, internet banking, mobile wallets and this has sped up the overall buying process. Also, EMI options are beneficial when you are buying expensive goods. Any salaried person can avail these EMI facilities and clear their dues within 6-9 months or even 1 year while enjoying the products.

Great Consumer Experiences

When you buy online, it starts with a variety of product offerings, effective filters to narrow down your choice, price range selection, colour, brands and you can be as specific as possible. Keep on scrolling, and you will get limitless options of designs in different brands. These apps track the taste and preference of the users and notify them when a new option comes or when heavy discounts pop in. Customized services were one of the major reasons why most of the people flocked towards online shopping.

Going Digitized was Mandatory

During the tough times of pandemic, when the world was locked down in their home, people turned digitized. There was a sudden hike in almost all sectors like conversational commerce, social commerce and marketplace. Of course, shopaholics were not going to get bored while sitting alone at home. No matter how much they surf the apps, buying one or the other items were obvious. Various companies witnessed a growth during the July-September quarter.

No more standing in the Long Queue

There were no other options than waiting in the long queue to maintain a social distancing. Before pandemic, shoppers had to wait, especially during the peak shopping season. One of the perks of online shopping was a hassle-free experience from the comfort zone of one’s house. Getting the best products in the comfort of the home, was lucrative to new age consumers.

Safe and Secure Delivery along with Convenience

During the critical pandemic times, people were quite worried about the safety of the products they buy. It was at this time when most of the brands like Amazon and Walmart assured people regarding their contactless and safe delivery. In Walmart, the pandemic led to a 97% boost in e-commerce sales in the second quarter. Whether it was medicines or daily essentials, people were assured about the safe delivery. It was highly convenient for the people to place an order no matter whatever the time is or what the weather conditions are.

Improvement in the Product Channel

During Covid-19 pandemic, various companies like Walmart and Amazon refined their goods and services. They focused more on such products which were high in demand. For instance, due to strict rules of government lockdown, people began working from home and even students do schooling from home. Hence, there was a drastic fall in the clothing segment. Companies gave more importance to home-safety products and daily essentials. Hence, products like alcohol, home improvement essentials, electronics, computer accessories and groceries enhanced by 16%, 14% and 12%, respectively.

Scarcity of Essentials in Physical Stores

In the initial times of pandemic, there was a huge panic among the public. In turn, they started stocking every item. Consequently, over a night, the market went short of supply of essential products. The only option left in the hands of the public was to approach online to buy essential commodities. Certain items like toilet paper were not available in stores, which one could order from online stores. Convenience in selecting the products transformed the shopping habits of various people.

Adapting Omnichannel Retailing Strategy

E-commerce has moved from SEO practices to several other marketing channels, with the motive to interact with more and more consumers. Due to the increased engagement of people in social media, businesses started connecting them through every platform. As a result, U.S. retail e-commerce witnessed a hike of $211.5 billion leading to 16.1% sales in the second quarter as compared to 11.8% in the first quarter.

The prolific after-sales services were also the major reasons why people find online stores reliable. Despite facing such tough times, Covid-19 boosted the e-commerce sector while transforming the shopping habits of the people. Although shops were closed for more than 3 months, there wasn’t a drastic fall in the economy due to enhanced e-commerce business. Popular brands like Amazon, Myntra, Flipkart, Walmart, and many more led to 80% sales in the July-September quarter, which is worth appealing. If you are an established retailer, yet to launch your e-commerce site, you are already late. Join the bandwagon and grow your revenues in the months to come.