2021 is the time for 15 second-long Instagram reels and 30 second-long Facebook videos. People have a small attention span and happily skip streaming content only because of an ad.
During such times, it is crucial to grab people’s attention within seconds and make them want more. When it comes to having an attractive web design, it is not much different from following current social media trends. Find out why it is essential to create a good impression with your web design.
Reasons Why You Have an Impressive Web Design
Here are the top reasons why you should have a good web design:
1. First Impression
People who are well-versed with the internet can easily differentiate between amateur and professional websites.
Amateur websites can look unprofessional and turn off the interest you would want to create. This is why you need skilled designers and web developers to put in their technical know-how to make your website credible.
2. Improve Ranking Possibilities
Outdated or unprofessional websites can hinder the search rankings. You need a website that has an excellent speed to reduce bounce rate.
A professional website caters to what people are looking for and solves their queries quickly. Google prefers such websites and automatically rank them better.
3. You Stay Ahead of Competitors
To surpass competitors, you need to be on the top of your game. If your website is one of the crucial tools that can make people connect to you or know about you, there is a lot of focus to put in the design.
It is essential to evaluate the kind of websites your competitors possess and how good their digital presence is. Those give you cues to know how to build your website and overshadow the quality they offer.
4. Create Consistency
When generating new leads for your business, you need a valuable web design to back up your ideas. A good web design can be a one-time investment for you to familiarize people with your brand and have the consistency they expect.
It is essential to maintain consistency to stay relevant and let your customers get accustomed to the user-friendliness of the layout.
If you are not satisfied with a design yourself, you will want to change it repeatedly. This creates a wrong impression on existing customers who are already used to a particular format.
5. Creates a Brand Identity
Your web design exhibits a lot about your brand identity. A professional and user-friendly website will induce trustworthiness.
It can reflect the story of your brand and express the journey of your business so far. These are crucial aspects that can maintain a high brand value before your existing and potential client base.
An expert web designing agency can offer you an attractive layout to impress your potential clients right away. They will also ensure aspects like good speed and user-friendliness. Along with an exciting structure, they will focus on the technical elements to make your website stand out. So, it is time to hire the best experts to build a credible website.
There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.
Owning a website for your business should be one of the top aspects to tick when starting.
The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.
Why Your Start-Up Requires a Website To Grow?
Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:
1. To Create a Profile For Your Business
A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.
A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.
Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.
2. Search Engine Optimization (SEO)
As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.
Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..
3. Allows You To Engage
A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.
A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.
4. Easy To Navigate
Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.
A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.
5. Gives Clarity
Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.
Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.
Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.
Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.
Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.
An eCommerce Website Development refers to creating a powerful platform to sell products online. For attaining such, a company needs to analyze, design, and arrange perfect content to enhance a website’s display. So, a company needs to choose a professional eCommerce website development agency to achieve ideal results.
Let’s find out how to choose a professional eCommerce website development Agency.
Agency’s Ability to Understand its Client’s Goals
What if a website development firm is unable to understand your
business goals? Well, a complete
dissatisfaction! A superior agency performs in-depth analysis to understand all
details vividly, regarding-
– Shipping system
– Delivery charges
– Price strategy of your company.
It’ll also let you help to lay down realistic goals. Thus,
select an agency that’ll promise to offer everything according to your
A reputed eCommerce agency should try to listen to client’s
demands and expectations. Thus, it is recommended that you choose a good agency
wisely that is always ready to listen to your request.
A good agency always tries to be proactive, thereby leading to client satisfaction. Lastly, maintaining a good relationship between agency and client might change things for you.
Agency’s Reputation and Experience
An online eCommerce store should implement all the UX/UI development practices. To ensure an agency is using such, a client can check its blog section and portfolio. She/he can get to know about
– Technical skills,
– Creative skills,
– Agency’s credibility by going through the presentation
prepared by the agency.
You must look for agencies with decent qualifications among the
relevant skills. While a general developer may fulfill your needs, hiring
specialized designers can surpass expectations!
Know how a firm maintains good communication with its clients.
An agency’s core values are necessary because they describe its motto as well
as several values. Every company’s motto has a message that attracts its
clients. This is because it provides an accurate view of the internal
environment of that agency.
Cost, Time Frame, and Experience
Pricing gets determined on the following factors-
experience, the technology utilized, and skill set. The best approach is not
just to look for an affordable service. Considering a high price often comes
with multiple benefits. But if you’re tight on budget, look for agencies that
shall serve your purpose with the minimum compromise possible.
Time frames are ever so essential for getting your eCommerce
platform running. Some businesses prefer a shorter time span for urgent needs,
while some don’t mind lengthening the schedule for added benefits. Both ways
have their pros and cons. By wishing to speed things up, you may gain an edge
over your competitors—but this may result in a substandard website with mediocre
However, going with a longer time frame gives your
developer room to finesse every visual and functional aspect of the website.
That being said, it’s up to you to choose between time and quality. If you want
both, that’s usually accompanied by a price premium.
A web development agency with previous work experience
is an added advantage. Those agencies are familiar with several innovative ways
to make your website highly competitive and attractive for users. They
recognize specific trends quickly that are essential for every developed
website. Hence, look for someone capable of offering unique and exclusive
Perfect designing with a well-developed structure is everyone’s yearning. Choosing a development agency for your company might be a tricky task but possible. Thus, select an eCommerce web development agency efficient in fulfilling your development requirements. Look for key points mentioned above and go through several portfolios to make a better judgment.
The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.
Worried about how to do it? Well, a professional web development agencywill do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world.
Advantages of An Ecommerce Website
The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:
Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website developmentand organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?
Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.
It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.
Things to Bear in Mind When Building an Ecommerce
While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platformto use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.
It is advised that you take the help of an experienced web development agencyto get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.
As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:
Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
Pay attention to the small details: Get involved in the process of Ecommerce website developmentalong with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.
While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!
Covid-19 has changed the way we do business. It has made companies reduce business travel and meetings, create work from home arrangements for their employees and change the way business was done. As clients in the US and Europe went into cost cutting measures, Indian companies had to adjust to the new normal. The point now is, how can the companies really shift their gears and get the momentum they are looking for?
Create an attractive Web Design
An attractive web design is the first thing in rebuilding your business. 38% of consumers won’t be surfing through your website if they find the design unattractive. Hire an experienced web designer who can help your business. Look what your competitors are doing. Think of the sector you are operating in and instruct your designers accordingly. For instance, if you are in the event management sector, your first page should highlight the most glamorous events you have organised, your CEO with some celebrities; in short it should keep the customer glued to their screens. These are areas where you need guys with an out-of-the-box thinking and before hiring a web designer make sure to check his previous works.
Upgrade your Technology
Use the latest technology for bringing your business back on track. Automation, big data and AI are helping companies increase their profit margins and revenues. With lesser manpower, more accuracy and innovation, tech firms are looking to focus on advanced tech to reach out to their customers. Find out the latest technologies and implement it wherever possible because the more you upgrade your system, you can scale better with less investment.
Optimize for Mobile
As more than 72% of consumers are buying through mobile, hence make sure your website is optimized for mobile users. Minimize those flash videos which starts playing automatically; make the navigation process simpler. Once a potential user opens the website, he should be able to see the options, pricing, discounts and all other important features that people generally look for. Reduce the complexities of the website and don’t ask for too much information as it is a big turn off for consumers.
Try to build adequate customer support for your business. As the competition grows after sales service and resolving of customer problems will be an important parameter. Most companies today suffer from lack of customer support systems, which does not solve customer problems and this creates a negative impression. Also, when you have technical issues, you should be able to find the tech support team, within minutes.
Selecting the right keywords is an extremely important thing. You must have a clear idea on the kind of keywords your business website wants to rank for on the reputed search engines. Write blogs that are human in nature and can give new perspectives on multiple issues. Everything about the content should not be business specific, do write on social issues so that people can at least read the content at once. Companies who are doing it successfully, are staying ahead in the race.
Focus on Social Media
Digital marketing has been driving business over the last few years. As Facebook, WhatsApp, LinkedIn and Instagram all came out with their new business offerings, the small industries as well as the larger ones immensely benefited from this. It is not just about giving ads but social media has helped companies reach out to people faster. Running effective Facebook ad campaigns, paid campaigns on YouTube, Instagram influencers are all part of this process that is changing start-ups to unicorns in just a few years. Digital marketing agencies, focus on content marketing, social media campaigns and brand management helping entrepreneurs push their product into the market with a better sale value
Write informative Content
Put information on your website that is worth reading. For instance, if you go to an antivirus website you will find that they are always putting up blogs and small information on the latest malware attacks, ransomware trends and other new kinds of attacks that are affecting computer users. This provides new insights for even general users and a positive impression is created that these companies are warning people of virus attacks even before they take place. You need to follow that. Write stories that give a new perspective and ideas for the common people and that can bring in business. Let people know that you understand the problems of a common man and are thinking of launching products that can address those issues.
Rising again after the Storm
As per reports, more than 97000, business houses had to permanently shut shop in the US, during the Covid period. This in itself indicates what the other countries have actually gone through. Even in the 2008 meltdown, the impact was not at this scale. As most countries are now coming out of this, the challenge remains on how are businesses really going to come out of this damage and look for profits. Experienced players are the ones who can provide you the roadmap to turn around again. As discussed earlier, online business promotions are the ways to grow faster and beat the competition. If we look at some sectors that are setting an example, education has to be at the top of the list. From being one of the worst affected sectors after closure of academic institutions, to becoming one of the fastest growing online services, this is a miracle that we must try to understand. It happened because the schools, tutors, students and parents; basically all the stakeholders accepted the new normal and went ahead with their online learning sessions, even though many faced tremendous problems owing to internet issues. That is how business models across the world are changing their strategy and coming out with better results.
Turning around in the post Covid-19 scenario requires a lot of effort. Connecting with new clients, upgrading your infrastructure, redefining your business goals and strategy; the process is going to be long and quite tedious. Companies which are thriving today are focusing heavily on the digital marketing segment along with developing feature rich apps and websites. Experienced tech players and consultants are the ones who can help you in the transformational journey. In case, you need some expert help, you might consult BluWebMedia for a comprehensive audit and new age strategizing of your business. Start formulating a new way, because post Covid, the rules of the game are going to change.
2020 has started on a very rough note. The COVID-19 pandemic has turned everything upside down. People cannot go out of their houses, share markets are crashing, industrial productivity is going down and health workers are facing acute shortages of protective equipment; in short, mayhem has been unleashed. In India more than 20 crore jobs are at risk, if the situation doesn’t improve in the next few months.
BluWebMedia has come up with a unique solution, in this period of gloom and anxiety. The Kolkata based IT firm has ventured into the Edtech space and has launched MyFavTutor, a portal that is going to connect millions of students with tutors. Yes, at a time when people are scared of losing their livelihoods, here is one website which is looking to ameliorate this situation.
What is BluWebMedia all about?
BluWebMedia is a technology firm, providing services in web development as well as mobile app and digital marketing solutions for clients across the world. Its digital marketing experts, market research and strategic management teams, along with web developers, make a formidable force in the new age digital space. Apart from these solutions, BWM India has recently launched a new online teaching platform, which marks its foray into the learning space. The platform, MyFavTutor, is making online learning simpler to achieve in India.
The idea of MyFavTutor
The concept of online tuition is not new. It has been explored time and again by learning portals since the advent of video tutorial software. So what is it that makes this portal unique in its approach? Its idea of inclusiveness and accessibility. Sounds philosophical? Let us deep dive to understand why this organization is different in its approach. Well, to begin with, the website assists students in finding their ideal tutors anywhere in India. In India, where education is still a privilege for many, MyFavTutor is looking to bridge that divide and make learning more accessible and affordable.
“Affordable” is an important word here. Why do we say so? Let’s look at some data then. In a survey by NSO (National Statistical Organization) for the year 2017-18, it showed that 67% of Indian workers earn less than INR 1,20,000 per year. They cannot afford to send their kids to any non governmental school because their income will be equivalent to the monthly fees of most reputed schools. Only 5-10% of students in India go on to become graduates. This shows the disparity that exists.
This is precisely why MyFavTutor has made registration absolutely free for students. They can register without paying a penny. The portal covers various subjects, professional and vocational courses, and other training modules. Providing this vast number of courses means that no one is left out. Why restrict to academic disciplines? The point is, if you are a Yoga teacher, you have the same chance of connecting to a student as a physics or math tutor would have.
MyFavTutor: Its relevance during the COVID-19 pandemic
The expansion of the Indian education system has made private tuition an inevitable part of the learning process. Students and parents worry constantly about how to find a tutor online. Collectively they do not want to lose out to the competition. This story is going to end, once and for all with MyFavTutor’s tutor directory, which covers every single subject, board and state in India. This means that a student sitting at any corner in India, will be notified of tutor availability once he/she registers himself/herself in the website. The same goes for tutors.
Tutors need to pay a nominal fee at the beginning of the year when registering themselves. Then they can focus on building a robust network. They are free to choose their area, subject and mode of teaching. After signing and completing your documentation you keep receiving references throughout the year. The advantage of this portal is that it is not charging any commission on tutor’s fees. Rather, it’s looking to reward you with an incentive whenever you bring your friends to the site. Well, what are we talking about?
This is also another reason why this website is unique in terms of offerings. Well, the reseller program is an opportunity for you to invite your teacher friends to the portal. If they register by completing all our formalities, then you will get a commission. This is an additional income source that you can avail of if you have good connections. So, as a learning portal, the organization is serious about bringing the maximum number of trainers under its ambit, who can then refer friends and earn money.
Is the change long term?
The brainchild of BluWebMedia is here to challenge the status quo and prove industry pundits wrong. The old concept that online tuition is only for a limited few is going to change permanently. People losing their jobs during the COVID-19 pandemic can get back to life once again, through teaching. You are free to choose your days, timing, subjects, fees, mode of teaching and all without anybody breathing down your neck. That’s quite a welcome change for corporate professionals. Isn’t it?
As the demand for online tutor’s is skyrocketing, our website will help satisfy these needs. As the usage of Smartphones continues to increase, even students below the economic threshold can get their lessons without burning a hole in their pockets. Online learning will eliminate the segregation that physical classrooms have always created. As the Coronavirus scare, rips apart even developed countries, India needs to fight back and find a way to survive. We are providing part of that need.
“Hope is the only thing stronger than fear”- MyFavTutor believes in that too. We encourage ordinary people to dream big and bring hope to their otherwise stressful lives. This is not just another tutor portal seeking money for registrations, but a platform where dreams convert to reality. So during this period of lockdown in India, enroll yourself in our portal and connect with students quickly.
Use Skype or Whatsapp or any other app that you are comfortable with, and teach those who need you. Online teaching is here to stay and is more reliable than ever. MyFavTutor’s a place where problems are solved, every single day and that’s our goal. Making a difference in the lives of people feels great.
WooCommerce is a free WordPress plugin that helps to integrate E-Commerce features in a website developed using WordPress CMS. It is the most suitable way to turn WordPress site into a completely functional E-commerce store. You just need to install and activate the plugin and Voila! You have a fully functional E-Commerce website ready. The basic version of this software is free. However, there are additional costs for features such as subscription pricing, appointment booking and setting up an engine for a product recommendation.
Why WooCommerce is the Suitable Solution for Startup Businesses?
If you have started a new company that sells online, then you would like your E-commerce website development business to achieve success as soon as possible. This means you need to deploy your E-Commerce website as quickly as possible and with minimum investment. This is where WooCommerce scores over other E-Commerce platforms. Its easy to use interface makes it possible to deploy your website in no time. WooCommerce helps both start-ups and small businesses to attain success in the following ways:
Provide a free platform – One of the benefits of WooCommerce is that the basic version is free. You don’t need to invest in the software. All you need is a designer who can customize the WooCommerce installation and give your corporate look. There is no recurring cost to pay to an E-Commerce service provider, something that eats into your profit. WooCommerce makes online selling easy and won’t cost you anything at the initial stage. Once you start developing your business, you may use some revenue for integrating additional features and improve other operations. Certain upgrades include – Subscription module, set up appointments and suggest similar products to the users that are worthy enough for your business.
Easily extensible with several plugins – WooCommerce has several free as well as paid plugins that help to add extra features. Some examples of WooCommerce add-ons for official and third party are the following:
WooCommerce Product Table – This will list WooCommerce products in the form of a sortable table view. It is suitable for product directories, trade, wholesale sites, quick order forms and much more. It is considered to be the perfect way to increase your website’s conversion rates.
Multi Currency Support – There are several plugins available that enable your Ecommerce website to support multiple currencies.
WooCommerce Private Store and WooCommerce Password Protected Categories – These two plugins allow you to protect or hide parts or all of a WooCommerce store. It is suitable for customer-specific products, complete members-only stores or public stores that have wholesale areas.
Table Rate Shipping – This plugin helps to integrate advanced shipping options with WooCommerce, such as weight-based shipping.
Woo Subscriptions – This plugin helps you to sell WooCommerce products with recurring payments and with ongoing subscriptions.
WooCommerce Bookings – This plugin is very useful for online event booking websites. Complete with Date Pickers and Calendars, this plugin helps you to set up your events and booking system in a jiffy.
The Events Calendar – WooCommerce is used for creating events website development with different add-ons that include community and bookable events.
Security – In today’s world of online fraud, your customers would like to ensure that their personal details are kept confidential. Their home address and credit cards details should not be accessed by anyone. WooCommerce secures you against this issue with a highly-secure trading platform for the users. Continuous version updates and upgrades ensure that all security breaches and bugs are immediately identified and fixed. The one click update feature makes updating WooCommerce a hassle-free experience.
Easy analytics – Being a business owner, you would like to know where most of your sales are coming from or what time of the day most customers want to purchase products. With in-built analytics of WooCommerce, you will be able to maintain a track of valuable data and optimize them to improve overall performance of your website. You can also integrate third party analytics such as Google Analytics easily with WooCommerce.
Thus, Woocommerce makes creating as well as managing online stores in the most convenient way. It provides flexibility and has several features such as secure payments, shipping integration and inventory and tax management that makes it convenient to set up your business for selling products online. By opting for WooCommerce over other website development solutions, any ecommerce site can generate higher revenue and ensure maximum sales with it.
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