19, Apr 2022
Categories
Website Development

10 Key Website Metrics Need to Keep on Track

Published On: 19, Apr, 2022

You might have invested a lot in website design and development to reach your target audiences to gain traffic. But to understand if your marketing strategies are working or not, you need to track important website metrics.

Here are essential website metrics you need to focus on for improving your conversions.   

a) Organic Traffic 

This metric will tell you the number of visitors coming to your webpage after performing a Google search. If you want to gain more traffic and visitors, your site needs to be search engine optimized. You’ll also need users to enjoy website content, to like informative blogs and videos.  

If this metric is a bit low for your site, try improving the content quality and digital marketing campaigns. Also, look for backlinks from high authority and relevant sites, making your site look more authoritative. 

Don’t forget to check out how they’re performing for those of you running Google ads.  

b) Bounce Rate 

It defines the percentage of people who landed on your website but left immediately without taking any action on the page. The Google Analytics will give you this information. So, if the bounce rate is high, you must focus on keeping visitors hooked.

To reduce bounce rate, you can do the following – 

  • Make the site user-friendly and easy to navigate
  • Have a simple menu button and search bar 
  • Add engaging videos, blogs, images, and graphics
  • Reduce pop-ups and ads 

c) Session Duration

This metric tells you the amount of time a visitor spent on your website. The average session duration is around 3 minutes. So, if it’s below that for your site, you need to make the page content more engaging. 

Visitors will automatically spend more time online if your website has exciting products/services, engaging videos, or interesting content. 

For instance, if you post an informative blog article,  visitors will read it till the end. Therefore, this will directly improve the session duration.  

d) Major Traffic Source 

It is an important metric used in digital internet marketing that tells you the primary source of your traffic. It can include social media platforms, targeted emails, or Google ads. 

By combining this information with the session duration, you can better understand your audience. 

Suppose your primary traffic source is targeted emails, and the visitors coming from here have longer session durations. So, it means that your email marketing is successful!     

e) Device Metrics 

You can also track the type of devices your audience uses to access your website. It can include a smartphone, laptop, tablet, or desktop computer. In addition, you can also look at the operating systems and browsers your site visitors use with this metric. 

Based on the information, you can update your website design, navigation, and content quality to attract more visitors.

f) Page Loading Time 

Whether you are a reputed organisation or a new startup, your official website must load fast. Remember that visitors will leave your website if it takes over 4 seconds to load.

If your page speed is low, you can hire professional website development companies like BluWebMedia to improve the page speed by optimizing images, CSS, enabling browser cache, etc. Also, try to detect and remove any unnecessary site content that can make the web page fast loading. 

A faster website will get you more visitors and enhance traffic!  

g) Returning Visitors 

If your website fetches a lot of organic traffic, then the number of returning visitors might be high. So, this website metric shows the number of visitors who come back again and again to your site.  

  • If you have few returning visitors, you can enhance the web copy by adding high-quality images, short videos, games, or quizzes. 
  • For product-based websites, you have to improve the quality of products or services you’re offering.  

h) Page Views Per Session 

This metric tells you the average number of web pages visitors access on your website. You’ll understand which pages or content your audience prefers.  

You can increase the page views per session by adding internal website links. As a result, visitors will check out other pages during each session.  

i) Click-Through Rate 

Click-Through Rate (CTR) tells you how many clicks are received on your website against display of search engine ads or display of your website on the SERP.  If this metric is high, you can rejoice as your advertisements, keywords, and web content are performing well! 

On the contrary, if this number is low, you need to make your web content more interactive. Try adding buttons with attractive Call-To-Actions (CTAs) at the end of articles or videos—that’ll make anyone click on it!  

j) Conversion Rate 

Perhaps the most important and well-loved metric, it tells you how many visitors got converted into customers. If your products and associated web content are valuable, visitors are bound to come back for more.

Google Analytics will let you know if a user filled out a form, purchased a product, or signed up for a newsletter.    

Summing Up

The ultimate aim of understanding these metrics is to improve your website performance. So, besides improving your SEO, ad campaigns, or videos, examine the content quality on your website. 

Always look for ways to improve the content and provide more value to the customers. If you didn’t get satisfactory results before, you can always reach out to an experienced web development agency.     

17, Jan 2022
Categories
Website Development

Things To Plan Before Hiring a Website Development Company for Your Business

Published On: 17, Jan, 2022

In 2022, every business requires an online presence to increase sales. If you are starting a business, you will want to create a unique online identity that a website can offer you.

It is evident that you will require website development services from a qualified website development company to achieve that goal. Here, we will give you a guide that you must follow before hiring a web development company.

How To Plan and Hire a Web Development Company

When you want to obtain services related to website development for your business, there are aspects to analyse from your end. Having a clear approach to the following points will help you get through to the correct development agency:

1.    Purpose

It is clear to you that you need a website. But are you clear about how you want to utilise it to grow your business?

Are you considering an eCommerce site to sell your products and services online? Or do you want to share information about what you do to generate sales?

Once you ensure the purpose behind what you require, it will help you approach and explain your requirement. A credible web development company will give you suggestions based on your basic idea and expectations.

2.    Reviewing Competitors

If you do not have a clear idea about how you want your website to look, you might take your competitor’s sites as references. Going through their representation will give you better ideas and samples to help the web development company for reference.

Going through your competitor’s website will give you an idea of what similarities and differences you want. It will be easier for you to explain to the web developer of ideas you wish to use and eliminate. Moreover, it helps you visualise a basic structure that you approve of.

3.    Knowing Questions to Ask

To determine collaborating with a good website development company, you will ask questions relevant to your expected services. The following points give you insights into relative questions you need to jot down to know what to expect from the service provider:

  • Area of expertise
  • Years of experience
  • Designing process
  • Content management
  • Development process
  • Client servicing
  • Time taken to complete
  • Inputs required
  • Frequency of upgrade and cost
  • Budget

Once their commitment matches your expectations, you will want to hire a web development company for their services.

4.    Providing a Space for Creativity

To create a unique website that stands out compared to competitors, you have to provide a space for creativity to the developers. From design to content, several aspects need exclusive attention. These aspects are beyond the technical processes involved in website development. It is the part you will represent to your target audience to gain their interest.

Final thoughts

BluWebMedia is a website development company with over 500 clients across 25 nations. Our expertise and diverse knowledge across industries make us the perfect fit to create a complete website for your audience. Contact us today to get a detailed insight about how we help shape brands by exhibiting them at their best!

08, Oct 2021
Categories
Web Design Website Development

How Web Design Can Create an Excellent First Impression?

Published On: 08, Oct, 2021

2021 is the time for 15 second-long Instagram reels and 30 second-long Facebook videos. People have a small attention span and happily skip streaming content only because of an ad.

During such times, it is crucial to grab people’s attention within seconds and make them want more. When it comes to having an attractive web design, it is not much different from following current social media trends. Find out why it is essential to create a good impression with your web design.

Reasons Why You Have an Impressive Web Design

Here are the top reasons why you should have a good web design:

1. First Impression

People who are well-versed with the internet can easily differentiate between amateur and professional websites.

Amateur websites can look unprofessional and turn off the interest you would want to create. This is why you need skilled designers and web developers to put in their technical know-how to make your website credible.

2. Improve Ranking Possibilities

Outdated or unprofessional websites can hinder the search rankings. You need a website that has an excellent speed to reduce bounce rate.

A professional website caters to what people are looking for and solves their queries quickly. Google prefers such websites and automatically rank them better.

3. You Stay Ahead of Competitors

To surpass competitors, you need to be on the top of your game. If your website is one of the crucial tools that can make people connect to you or know about you, there is a lot of focus to put in the design.

It is essential to evaluate the kind of websites your competitors possess and how good their digital presence is. Those give you cues to know how to build your website and overshadow the quality they offer.

4. Create Consistency

When generating new leads for your business, you need a valuable web design to back up your ideas. A good web design can be a one-time investment for you to familiarize people with your brand and have the consistency they expect.

It is essential to maintain consistency to stay relevant and let your customers get accustomed to the user-friendliness of the layout.

If you are not satisfied with a design yourself, you will want to change it repeatedly. This creates a wrong impression on existing customers who are already used to a particular format.

5. Creates a Brand Identity

Your web design exhibits a lot about your brand identity. A professional and user-friendly website will induce trustworthiness.

It can reflect the story of your brand and express the journey of your business so far. These are crucial aspects that can maintain a high brand value before your existing and potential client base.

Final thoughts

An expert web designing agency can offer you an attractive layout to impress your potential clients right away. They will also ensure aspects like good speed and user-friendliness. Along with an exciting structure, they will focus on the technical elements to make your website stand out. So, it is time to hire the best experts to build a credible website.

19, Aug 2021
Categories
Blu Ocean Digital Internet Marketing Website Development

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow

Published On: 19, Aug, 2021

There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.

Owning a website for your business should be one of the top aspects to tick when starting.

The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.

Why Your Start-Up Requires a Website To Grow?

Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:

1. To Create a Profile For Your Business

A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.

A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.

Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.

2. Search Engine Optimization (SEO)

As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.

Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..

3. Allows You To Engage

A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.

A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.

4. Easy To Navigate

Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.

A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.

5. Gives Clarity

Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.

Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.

6. Cost-effective

Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.

Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.

Final thoughts

Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.

28, Jul 2021
Categories
E-Commerce Website Development

Guide to Choose a Professional eCommerce Website Development Agency

Published On: 28, Jul, 2021

An eCommerce Website Development refers to creating a powerful platform to sell products online. For attaining such, a company needs to analyze, design, and arrange perfect content to enhance a website’s display. So, a company needs to choose a professional eCommerce website development agency to achieve ideal results.

Let’s find out how to choose a professional eCommerce website development Agency.

Agency’s Ability to Understand its Client’s Goals

What if a website development firm is unable to understand your business goals?  Well, a complete dissatisfaction! A superior agency performs in-depth analysis to understand all details vividly, regarding-

– Products

– Shipping system

– Delivery charges

– Price strategy of your company.

It’ll also let you help to lay down realistic goals. Thus, select an agency that’ll promise to offer everything according to your company’s requirements.

A reputed eCommerce agency should try to listen to client’s demands and expectations. Thus, it is recommended that you choose a good agency wisely that is always ready to listen to your request.

A good agency always tries to be proactive, thereby leading to client satisfaction. Lastly, maintaining a good relationship between agency and client might change things for you.

Agency’s Reputation and Experience

An online eCommerce store should implement all the UX/UI development practices. To ensure an agency is using such, a client can check its blog section and portfolio. She/he can get to know about

– Technical skills,

– Creative skills,

– Agency’s credibility by going through the presentation prepared by the agency.

You must look for agencies with decent qualifications among the relevant skills. While a general developer may fulfill your needs, hiring specialized designers can surpass expectations!

Know how a firm maintains good communication with its clients. An agency’s core values are necessary because they describe its motto as well as several values. Every company’s motto has a message that attracts its clients. This is because it provides an accurate view of the internal environment of that agency.

Cost, Time Frame, and Experience

Pricing gets determined on the following factors- experience, the technology utilized, and skill set. The best approach is not just to look for an affordable service. Considering a high price often comes with multiple benefits. But if you’re tight on budget, look for agencies that shall serve your purpose with the minimum compromise possible.

Time frames are ever so essential for getting your eCommerce platform running. Some businesses prefer a shorter time span for urgent needs, while some don’t mind lengthening the schedule for added benefits. Both ways have their pros and cons. By wishing to speed things up, you may gain an edge over your competitors—but this may result in a substandard website with mediocre functionality.

However, going with a longer time frame gives your developer room to finesse every visual and functional aspect of the website. That being said, it’s up to you to choose between time and quality. If you want both, that’s usually accompanied by a price premium.

A web development agency with previous work experience is an added advantage. Those agencies are familiar with several innovative ways to make your website highly competitive and attractive for users. They recognize specific trends quickly that are essential for every developed website. Hence, look for someone capable of offering unique and exclusive designs.

Perfect designing with a well-developed structure is everyone’s yearning. Choosing a development agency for your company might be a tricky task but possible. Thus, select an eCommerce web development agency efficient in fulfilling your development requirements. Look for key points mentioned above and go through several portfolios to make a better judgment.

23, Jan 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce Uncategorized Website Development

Launching your Very Own Ecommerce Site Made Simple and Easy

Published On: 23, Jan, 2021

The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.

Worried about how to do it? Well, a professional web development agency will do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world. 

Advantages of An Ecommerce Website

The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:

  • Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website development and organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?  
  • Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.  
  • It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
  • It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.

Things to Bear in Mind When Building an Ecommerce Website

While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platform to use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.

It is advised that you take the help of an experienced web development agency to get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.

As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:  

  • Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
  • Pay attention to the small details: Get involved in the process of Ecommerce website development along with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
  • Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.  

While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!

25, Nov 2020
Categories
Blu Ocean Digital Internet Marketing News Website Development

How to Grow Your Business during Post Covid-19 Era

Published On: 25, Nov, 2020

Covid-19 has changed the way we do business. It has made companies reduce business travel and meetings, create work from home arrangements for their employees and change the way business was done. As clients in the US and Europe went into cost cutting measures, Indian companies had to adjust to the new normal. The point now is, how can the companies really shift their gears and get the momentum they are looking for?

Create an attractive Web Design

An attractive web design is the first thing in rebuilding your business. 38% of consumers won’t be surfing through your website if they find the design unattractive. Hire an experienced web designer who can help your business. Look what your competitors are doing. Think of the sector you are operating in and instruct your designers accordingly. For instance, if you are  in the event management sector, your first page should highlight the most glamorous events you have organised, your CEO with some celebrities; in short it should keep the customer glued to their screens. These are areas where you need guys with an out-of-the-box thinking and before hiring a web designer make sure to check his previous works.

Upgrade your Technology

Use the latest technology for bringing your business back on track. Automation, big data and AI are helping companies increase their profit margins and revenues. With lesser manpower, more accuracy and innovation, tech firms are looking to focus on advanced tech to reach out to their customers. Find out the latest technologies and implement it wherever possible because the more you upgrade your system, you can scale better with less investment.

Optimize for Mobile

As more than 72% of consumers are buying through mobile, hence make sure your website is optimized for mobile users. Minimize those flash videos which starts playing automatically; make the navigation process simpler. Once a potential user opens the website, he should be able to see the options, pricing, discounts and all other important features that people generally look for. Reduce the complexities of the website and don’t ask for too much information as it is a big turn off for consumers.

Customer Support

Try to build adequate customer support for your business. As the competition grows after sales service and resolving of customer problems will be an important parameter. Most companies today suffer from lack of customer support systems, which does not solve customer problems and this creates a negative impression. Also, when you have technical issues, you should be able to find the tech support team, within minutes.

SEO Expertise

Selecting the right keywords is an extremely important thing. You must have a clear idea on the kind of keywords your business website wants to rank for on the reputed search engines. Write blogs that are human in nature and can give new perspectives on multiple issues. Everything about the content should not be business specific, do write on social issues so that people can at least read the content at once. Companies who are doing it successfully, are staying ahead in the race.

Focus on Social Media

Digital marketing has been driving business over the last few years. As Facebook, WhatsApp, LinkedIn and Instagram all came out with their new business offerings, the small industries as well as the larger ones immensely benefited from this. It is not just about giving ads but social media has helped companies reach out to people faster. Running effective Facebook  ad campaigns, paid campaigns on YouTube, Instagram influencers are all part of this process that is changing start-ups to unicorns in just a few years. Digital marketing agencies, focus on content marketing, social media campaigns and brand management helping entrepreneurs push their product into the market with a better sale value

Write informative Content

Put information on your website that is worth reading. For instance, if you go to an antivirus website you will find that they are always putting up blogs and small information on the latest malware attacks, ransomware trends and other new kinds of attacks that are affecting computer users. This provides new insights for even general users and a positive impression is created that these companies are warning people of virus attacks even before they take place. You need to follow that. Write stories that give a new perspective and ideas for the common people and that can bring in business. Let people know that you understand the problems of a common man and are thinking of launching products that can address those issues.

Rising again after the Storm

As per reports, more than 97000, business houses had to permanently shut shop in the US, during the Covid period. This in itself indicates what the other countries have actually gone through. Even in the 2008 meltdown, the impact was not at this scale. As most countries are now coming out of this, the challenge remains on how are businesses really going to come out of this damage and look for profits. Experienced players are the ones who can provide you the roadmap to turn around again. As discussed earlier, online business promotions are the ways to grow faster and beat the competition. If we look at some sectors that are setting an example, education has to be at the top of the list. From being one of the worst affected sectors after closure of academic institutions, to becoming one of the fastest growing online services, this is a miracle that we must try to understand. It happened because the schools, tutors, students and parents; basically all the stakeholders accepted the new normal and went ahead with their online learning sessions, even though many faced tremendous problems owing to internet issues. That is how business models across the world are changing their strategy and coming out with better results.

Final Words

Turning around in the post Covid-19 scenario requires a lot of effort. Connecting with new clients, upgrading your infrastructure, redefining your business goals and strategy; the process is going to be long and quite tedious. Companies which are thriving today are focusing heavily on the digital marketing segment along with developing feature rich apps and websites. Experienced tech players and consultants are the ones who can help you in the transformational journey. In case, you need some expert help, you might consult BluWebMedia for a comprehensive audit and new age strategizing of your business. Start formulating a new way, because post Covid, the rules of the game are going to change.