30, Aug 2022
Categories
Digital Internet Marketing

Ultimate Digital Internet Marketing Plans for Real Estate Business

Published On: 30, Aug, 2022

Digital marketing is a crucial part of any business promotion, especially if you’re in real estate. It helps to boost your business’s online presence and helps to gain leads. In this article, you’ll know what real estate digital marketing strategies you should consider boosting your real estate business.

Why is Digital Marketing Important for Real Estate Business?

Digital marketing is important for real estate, and there are several reasons-

First of all, digital internet marketing helps you to reach your target customers in a way that was not possible before. It helps you to connect with the people who are looking for your services, and it allows you to make those connections more effectively than ever before.

Benefits of Digital Marketing for the Real Estate Business

Digital marketing for real estate can be a powerful way to grow the sales funnel and reach the relevant audience. Here are some of the benefits of digital marketing for real estate:

1. Increased Traffic to Your Site

If you’re looking for new customers, you need the best possible exposure to your real estate business. That is why it is important to build an engaging website that may convert general visitors to potential buyers. But how do you get that much of visitors online? Digital marketing will help you achieve this objective by driving traffic to your website through different channels.  

2. Better Marketing Message Delivery

When someone visits your website, they’ll see multiple pieces of content on different pages of your website including graphics and videos that will help explain what you do and why they should give you a chance. With digital marketing, all those pieces of content are delivered in such a way that everything is easy to find when someone lands on your page! 

Here is the ultimate guide to promoting your Real Estate Business through Digital Internet Marketing

a) Developing & Designing a User-Friendly Website

 A well-structured website is not only visually appealing but also functional and user-friendly. A poorly designed website will hurt your business rather than help it. That’s why it is important to hire a professional, who knows to develop a well-structured user-friendly website.

b) Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of enhancing the visibility of websites and web pages in search engines via “organic” search results. SEO is based on the principle that, if you have useful and relevant content on your website then over time your site should rank higher in the search results.

c) Content Marketing

Content marketing is vital for promoting a real estate business. Content marketing is an ideal way to create quality backlinks that helps to boost the SERP of the website. There are several channels to promote quality content including blogs, videos, infographics, innovative media creative design, etc, to reach the audience to interact with your real estate business. 

d) Online Reputation Management

Online reputation management is a way to manage and monitor your company’s reputation across the internet. By using a combination of various techniques, you will make sure that negative reviews are removed, positive reviews are promoted, and any comments left by unhappy clients are addressed directly and properly.

e)  Social Media Marketing

Social media marketing is a practice of leveraging social networks to promote your real estate business. This includes various social networking sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, etc. These social networking platforms provide visual content to build customer engagement. Here are some ideas to create helpful content to post on your social media channels:

  • Team bios
  • New or existing property listings
  • Blog posts
  • Success stories
  • Case Studies

Final Thought

However, with the right digital marketing plan, any real estate agency can exploit the power of online advertising to attract new customers and boost their revenue. If you want to boost your real estate business with digital internet marketing, you can always reach out to an experienced digital internet marketing agency like BluWebMedia.

15, Jun 2022
Categories
Digital Internet Marketing

Metaverse – A New Aspect of Digital Marketing

Published On: 15, Jun, 2022

In the 21st Century, where technology has grabbed almost every other industry and sphere of human life, it is pretty impossible not to hear the word ‘Metaverse.’ Metaverse is a new version of the internet that creates a digital replica of our world that exists parallelly with our natural world. It is not a concept that suddenly comes into existence. The term was coined almost two decades ago, in 1992 by Neal Stephenson in his novel Snow Crash. But to date majority of people have no proper idea of what is Metaverse and what is its use. 

Metaverse is a 3D virtual space connecting multiple platforms using VR (Virtual Reality), AR (Augmented Reality), and Blockchain. Metaverse combines these things to create a replica of our real world, like our existing internet. Though this technology has not yet developed properly, investors consider it the future of the world technology and invest large sums to grow this technology faster. 

Video game companies first adopt Metaverse. Roblox, Epic Games, Microsoft, Nvidia, and many other famous companies have accepted Metaverse and used them in their video games. The reason is not that they are 3D games, but nowadays, video games have reached a new height where players can participate in online events and concerts in the game, and it is only possible because of the 3D space that Metaverse offers. For example, in Fortnite, more than 10 million people attended Travis Scott’s in-game concert using Metaverse. 

Now, if we come to our primary discussion topic – Metaverse as the new way in Digital Marketing; it is impossible to state it in one or two words. Though it is still in its infancy, there is no doubt that Metaverse is a powerful technology. As it grows more and more popular, marketers will become interested in this technology. Using this new technology, it’ll be easier for them to create a one-to-one connection with the customers through AR and VR. In this era of Pandemic, it’ll be their primary tool to create a customized experience for the customers, which will satisfy the customers on the one hand and promote the brand name on the other. The touchless interaction is also maintained if you do marketing like this. 

Let’s discuss how digital marketing can be improved through Metaverse

Improves Data to speed up the Growth

If the Digital Marketing Agencies use Metaverse, it’ll be easier for them to collect accurate data to promote their product on Metaverse and off-Metaverse. Metaverse is a purely data-driven technology that will collect a considerable amount of data every time a customer interacts. This collected data will help the marketers to change their promotion strategy accordingly. It will support the growth of the marketing.

Cross-Channel Marketing

It is the main benefit of Metaverse marketing. Metaverse combines several platforms including online, public, private, closed, and open platforms and networks. With this ability, Metaverse can become a game-changer in the digital marketing industry as it will target audiences across platforms.

Create Space for Experiments

The Metaverse is not yet a fully developed technology, and we are not sure of the scopes of the Metaverse yet.  Therefore, there will be the space to try new things, and experiments will help the marketers to improve and optimize the marketing variables, which is the key to the growth of Digital Marketing. Also, it’ll create a good opportunity for the new brands to capture the market.

Improved Engagement

Engagement plays a vital role in digital marketing, and according to the data, our youth spends a lot of money and time on online gadgets, especially on virtual gadgets. This is where Metaverse becomes the gamechanger. On Metaverse, the engagement rate is really high, and it will become the best way to promote products. If the Digital Marketing Agencies can create a virtual world for the customers in the Metaverse, they can increase customer engagement, promoting the product more effectively.

Innovative Contents

Metaverse uses VR and AR to create virtual experiences, and if the marketers can promote 3D content through Metaverse, it will lead to the growth of digital marketing. The entire search engine system can be replaced by visual search, image processing, etc. The audience also has the chance to enter a website and have a one-to-one interaction with the virtual avatars of the reviewers. This will make things more customized and increase the reliability of the brand.

Summing Up

Undoubtedly, the Metaverse is a ground-breaking technology, though it is still in its infancy, and there are still a lot of things to explore in the world of the Metaverse. However, if you consider it as a business strategy, it’ll be beneficial and profitable. It helps you experiment with your promotion strategies and provide enough data to understand and change your marketing strategies accordingly. Most importantly, personalized one-to-one interaction with the consumers improves the brand’s engagement and reliability. On Metaverse, there are endless opportunities to experiment and create innovative content to attract the audience.

03, Jan 2022
Categories
Digital Internet Marketing

Top 5 B2B Lead Generation Strategies in Digital Internet Marketing for 2022 

Published On: 03, Jan, 2022

Digital internet marketing strategies change now and then depending on the trends. Lead generation requires companies to be aligned, proactive, and constantly keep up with such changes.

If you have not noticed already, B2B lead generation will continue to be audience-centric in 2022. However, one more thing to consider is the importance of the channel used. Selecting the right channel and using the power of artificial intelligence will drive more audience engagement.

Digital Marketing Strategies for B2B Lead Generation in 2022

Here are the top 5 strategies of prime importance for lead generation:

1. Video content

Every digital internet marketing agency is well aware of the impact videos create online. It has become the medium to communicate with audiences.

While content marketing has always played a key role in digital internet marketing, but the type of content required kept changing.

Currently, videos and graphics with sufficient information are necessary as Google is constantly looking for impressive content. These require proper connection with website to position the business to extract traffic.

When phone numbers, email IDs, website links and other call to action sections are attached to such content, it easily creates high chance of lead generation.

2. Live online promotion

Live events attract several potential customers and help businesses crack deals faster. From trade shows to expos, several events can showcase products and services.

Podcasts and webinars are other options that are comparatively less expensive. These help you seek leads and give you a chance to beat bigger competitors.

A professional digital internet marketing agency can help you conduct such activities and count the number of footfalls to measure the number of lead generation easily.

3. Collaborating with Brands or Affiliate Marketing

One of the most common lead generation strategies that has been used throughout 2021 is brand collaboration or Affiliate Marketing. It will continue in 2022 because the approach brings in a lot of business.

It works best when the businesses are complementary and have a mutual target audience. When offerings of two brands are clubbed on several online marketing channels, their demands tend to gain together. Businesses need to come to terms with a set contract and determine their profit-sharing ratio. They can mutually benefit from such collaborations.

4. Paid Promotions

Paid promotions have been a significant strategy in digital internet marketing. Businesses can mitigate their budget constraints by depending on inexpensive pay per click ads.

This kind of advertising techniques can generate instant leads by improving the visibility of ads online.

LinkedIn is a great platform for B2B lead generation through paid ads. It helps businesses land on users’ newsfeeds and gives a direct opportunity to generate quality leads.

5. Engaging Websites

With the advent of AI, some web development strategies will become evident. The right digital marketing agency will keep you updated with such requirements to ensure your website is ready to generate quality leads.

For example, having a Chatbot on the website is now necessary. It will help potential clients know about what you offer quickly and expedite your business collaboration process.

Final thoughts

BluWebMedia will help you enhance your B2B lead generation chances by applying the correct strategies applicable for 2022. They know which strategies you need to enhance your online presence and apply to increase the business lead generation.

18, Nov 2021
Categories
Digital Internet Marketing

Influence of Artificial Intelligence in Digital Internet Marketing

Published On: 18, Nov, 2021

Artificial intelligence is all set to dominate the world of digital internet marketing technology. It has excellent growth potential as it allows organisations to make predictive analyses to enhance their business operations. From improving customer experience to enhancing targeted marketing, AI is slowly taking over the course of our virtual lives. Let us find out why it is significant.

Understanding the Role of Artificial Intelligence

Here are reasons why a significant number of organisations are turning to artificial intelligence:

1.            Precision-Oriented

AI accounts for accuracy and eliminates errors that humans can make. It enhances work efficiency by streamlining the process of analysing and evaluating precisely. AI tools have the power to dig deep into data provided to them and offer valuable insights that humans might miss out on.

2.            Algorithm-Based

AI uses advanced algorithms to enhance the usage of several technological gadgets. For example, home automation systems, GPS trackers, and voice assistants replace manual investigation and operation. With the use of progressive learning algorithms, AI quickly incorporates new inputs and offers information as required.

Why Is AI Needed for Digital Internet Marketing Services?

AI is different from traditional forms of creating ads. However, it can be used in existing commercially available platforms to generate ads without requiring human involvement. AI helps a digital internet marketing agency to target the right audience after creating an ad.

For example, machine learning is a core form of AI technology commonly used across several means of online marketing. It determines click-through rate and success in terms of reachability.

Let us understand the benefits of incorporating AI in digital marketing:

1.            Understanding Audience

Gone are those days when companies had to reach out to people to understand their preferences physically. Extended forms of market research that used to take massive investment and time are now dependent on algorithm-based analysis.

AI helps a company forecast their target customers by analysing its purchase pattern. They give insights into how companies can improve their user experience and offer what they require.

2.            Effective Marketing Strategies

AI helps organisations collect data related to their target audience and plan effective marketing strategies based on data-driven research. It instantly eliminates the usage of techniques that will not work without letting you invest in an attempt that might fail. The process saves time, money and helps strategise correct moves.

3.            Enhanced Productivity

Automating repetitive tasks with the help of AI reduces human labour and time requirement. The process enhances productivity and cuts costs. More than 51% of decision-makers believe that reducing costs is one of the top reasons AI is the need of the hour. The technology increases revenue, reduces time taken to get tasks done, and improves overall business functionality.

4.            Higher ROI

With the possibility of having accurate information within a short period, AI helps organisations make smart decisions. A digital internet marketing agency gets an idea to work on high-performing content that will work for their clientele. It helps them reach the right audience and convert such reach into customers.

5.            Personalises Customer Experiences

AI helps analyse customer behaviour and predicts what they would likely prefer in the future. It allows an organisation to streamline marketing goals accordingly and make their client’s product and services suitably more desirable.

6.            Better User Experience

When you stream a video on YouTube and watch it till the end, you find suggestion videos enticing you to open another one. It is an example of enhancing the user experience for someone likely to watch the following video as they liked the current one. Similarly, when buying a product on an eCommerce website, you find similar suggestions increasing your interests. Such results are AI-based and improve customer experience.

7.            Live Chatbots

One of the most common ways organisations introduce AI into their functionality is by incorporating the usage of customer support. If you go into a website and find a chat box open instantly to questions, it is an AI-based format to hear you out. By typing your data into the chat box, you get an instant reply based on probable data added to the system beforehand. It is a crucial incorporation in new-age web development formats and helps companies reach out to their customers faster.

Final Thoughts

If you plan to incorporate AI-based solutions for digital marketing, it is time to hire an agency that can help you get there. In BluWebMedia, we specialise in using AI to help customers reach out to their target audience and significantly increase their ROI.

05, Nov 2021
Categories
Digital Internet Marketing

How Digital Marketing Took over Digitalisation in India?

Published On: 05, Nov, 2021

Being globally recognised as one of the fastest developing countries and with its vast population and constant competition, India is growing. It is evident that the scope of digitalisation is moving along and paving the way for digital internet marketing more and more each day.

If it was not evident before the pandemic, 2020 and 2021 made it clear. Now not only the IT sectors are digitally inclined, but everything from grocery shopping to teaching faculties have gone through a transformation.

According to recent statistics, more than 59% of the Indian population use internet services. It has changed how brands reach out to their potential customers. The extensive depth of the digital marketing sphere is expanding each day to communicate with customers by following such trends.

What Are Digitisation and Digitalisation?

If you type the word digital on your search engine, you will find many relevant terms show up. These are likely to include digitisation and digitalisation, among others. It is essential to understand the difference between such terms to know how it impacts us every day.

What Is Digitisation?

In 2021, we can see the tremendous amount of data being generated online. From our social media apps to messaging apps, we are constantly sharing memes and messages in the forms of videos, images, and texts. The conversion of data into bit format is known as digitisation.

What is Digitalisation?

The rising technological usage for sending and receiving data by using internet services is known as digitalisation. Using applications for daily usage makes more and more businesses improve their techniques to reach out to people. It reflects growing digitalisation, and the shift people are making to go digital.

Impact of Digitalisation in India

The current Indian government has stressed digitalisation by taking the initiative of Digital India. It is significantly impacting our economy and paving the way for incorporating digital marketing for lead generation.

The concept of Digital India is to shift dependency to a bureaucratic process that promotes plastic currency and reduces corruption. The motive is to increase the speed in public sectors and enhances the lives of the citizens.

For example, paying electricity bills online reduces long waiting hours at the electric office for bill payment. The COVID pandemic has indirectly pushed people’s dependency to rely on such services to avoid physical contact with other people.

Digitalization also reduces documentation of work and promotes the usage of soft copies that can be edited quickly. It has reduced the need for storing written documentation and the lengthy process of filing and finding. People can also avail cloud storage facilities for storing crucial data and find them easily by browsing.

If a person turns to their smartphone and checks the apps section, they will quickly understand the impact of digitalisation. Since the best example can start with you, why not look into some apps you have and their necessity in your life.

Indians are hooked to using social media apps include Facebook, Instagram and Twitter. For messaging, WhatsApp is the most commonly used app.

Even railway bookings now happen due to the IRCTC app. Similarly, local transportation with the likes of Uber and Ola is hugely popular.

For shopping, apps like Amazon, Flipkart, and Myntra are on top of the list. While bill payments are greatly dependent on GPay, PayTm, and PhonePay.

By now, if it is evident that digitalisation will continue to grow by leaps and bounds. Thus, the importance of digital marketing is obvious. Every organisation looking to build an online presence require digital internet marketing services.

Since the easiest way to reach out to Indian consumers is relying on online marketing, it is only likely to hire a digital marketing agency to fulfil an organisation’s growth potential.

Advertising agencies in India are slowly expanding their digital marketing wing as there is a massive shift in this sphere. It is easier and cheaper to reach out to consumers on social media than print ads and television commercials. Thus, accepting the current trends and flowing with them is the only way to outrun the competition and create an exclusive presence.

Final Thoughts

In 2021, if an organisation requires consumer awareness to generate more sales, they need to depend on digital marketing. It is the only way to be a part of the digitalisation initiative and use its advantages. Hire the best digital internet marketing agency to enhance your reach and contribute to the growth of Indian digitalisation.

08, Sep 2021
Categories
Digital Internet Marketing E-Commerce Influencer Marketing

How Does Affiliate Marketing Facilitate Sales in Ecommerce Businesses?

Published On: 08, Sep, 2021

An increasing number of sellers are turning to digital platforms to sell their products and services. This is primarily because buyers in Tier-II and Tier-III cities now eliminate the need to visit physical markets for purchases.

The COVID-19 pandemic made this clearer because shopping online became a necessity more than a convenience. Thus, brands like Amazon, Flipkart, FirstCry, Jabong, Swiggy, Zomato, Big Basket, Myntra, etc., have been seeing a rise in their sales ever since.

How can you sell your products on an eCommerce platform?

The following options exhibit how you can sell products and services online:

1. Owning an eCommerce portal

The primary way to become an independent eCommerce seller is to create a platform for yourself to sell products and services directly to your potential customers. For this, you need an eCommerce development agency that facilities the development. The expert team will help you build your website and also help you reach out to your target audience.

2. Being an eCommerce operator

You can become an eCommerce operator and enrol in an online portal to sell their goods and services. For example, if you become an Amazon seller, you can list your products on Amazon and sell through the eCommerce giant.

3. Being an eCommerce participant

You can also become an eCommerce participant by selling your products and services to end-users through an eCommerce operator, who act as vendor and registered with eCommerce platforms like Flipkart and Amazon on your behalf.

What is Affiliate Marketing for eCommerce businesses?

One of the most economical ways to promote your business is affiliate marketing. First, let us discuss what it is and then we will share why it is economical.

To make it easily understandable, affiliate marketing is a form of referral program. People who decide to become affiliates earn commissions by promoting your products and services.

An affiliate can help you indirectly by promoting products and generating sales. In return, you share a certain percentage of your profits as commission.

Types of affiliate marketing strategies

As an eCommerce seller, you must know the indirect ways affiliate marketers can boost your sales. The following points will help you understand why affiliate marketing is a credible way to increase sales and generate more income:

1. Web content

Affiliates usually own their websites and blogs. They create content and link them to products they want to sell and earn from.

They spend a lot of time and money to make use of search engine strategies. Such investments include Facebook ads, paid advertising models, and much more. However, once their content has a good reach, they help you generate income through increased sales.

2. Coupon sites

People look for coupons all the time to receive any tiny amount as discounts for their purchases. The benefit of this strategy is that these websites usually have significant traffic, increasing revenue chances. Due to an established member base, these websites can enhance your chances of sales.

3. Monetize microsites

Affiliates monetize microsites to generate sales. Such sites share advertisements with another site they partner with. It can also be in the form of sponsored listings of search engines.

Microsites are distinct from the official site of the organization. These sites offer focused content that is relevant for a particular audience. Such sites can enhance conversion with their direct call-to-action.

4. Email marketing

Most affiliates who use this strategy have a list of email addresses to promote the eCommerce sellers’ products. In contrast, others use email newsletters and include hyperlinks to those products. When people click through those links and purchase a product, you generate more sales.

How is affiliate marketing economical for eCommerce sellers?

The best part about affiliate marketing is that most of the strategies are commission-based. Affiliate marketers are only entitled to a certain percentage of profit that they earn as a commission. So, an eCommerce seller does not spend money that can go in vain; they can only spend money after generating sales.

Final thoughts

eCommerce sellers must consider the value affiliate marketing can add to their sales and choose the type they want for their business. The form of brand promotion gained popularity due to increasing digital presence and it is a comparatively cheaper way of generating sales than traditional advertisements. If you are an eCommerce owner, then get in touch with a reputed digital internet marketing agency to get support in affiliate marketing for your business. All the best!

19, Aug 2021
Categories
Blu Ocean Digital Internet Marketing Website Development

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow

Published On: 19, Aug, 2021

There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.

Owning a website for your business should be one of the top aspects to tick when starting.

The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.

Why Your Start-Up Requires a Website To Grow?

Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:

1. To Create a Profile For Your Business

A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.

A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.

Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.

2. Search Engine Optimization (SEO)

As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.

Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..

3. Allows You To Engage

A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.

A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.

4. Easy To Navigate

Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.

A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.

5. Gives Clarity

Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.

Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.

6. Cost-effective

Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.

Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.

Final thoughts

Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.

12, Aug 2021
Categories
Blu Ocean Digital Internet Marketing

Reasons Why Outsourcing Digital Internet Marketing Is Smart

Published On: 12, Aug, 2021

It took a pandemic to prove that remote work counts as much as working from an office. The phenomenon led to more and more people believing in outsourcing work to agencies than building in-house teams. Thus, this has also changed people’s perspectives about hiring full-time employees and committing to their expectations and growth.

Outsourcing projects is a credible way to get tasks done without committing to long-term associations. Moreover, there are several advantages of hiring a renowned agency than forming an in-house digital marketing team.

Reasons to outsource digital internet marketing services

Here we will discuss why IT companies across the globe look for affordable yet effective alternatives to outsource digital services:

Meets temporary requirement

If your requirements are not regular, you do not have to become a retainer to an agency. You also do not have to hire full-time digital marketing experts for the same.

Outsourcing work to digital agencies becomes a more accessible option as you can hire and pay them on a project basis. Such collaborations are efficient for temporary tasks or projects with irregularities. Further, you can rehire them according to your requirements.

No geographical barrier

When looking for service providers to take up outsourcing projects, one does not have to limit themselves geographically. Unless there are reasons to meet an individual or a team in person, one can outsource work to any agency across the globe.

The determinant specifically helps companies who look for quality services at an affordable price. For example, IT companies from countries like the US, the UK, Canada, Singapore can get digital services at an affordable price from a country like India. The skill and expertise will be as expected, but the cost comparatively less against agencies in their own country.

Offers expertise

Depending on the size of a company and budget, one should consider forming an in-house digital internet marketing team.

Most people are turning to outsource because of the reluctance to bear with high overhead costs per employee. When aligning the same with government policies, it can seem more overwhelming.

A digital marketing team in an agency will have experts in different genres like designing, SEO, content, etc. Thus, they have a broader scope of offering you complete solutions.

Outsourcing work to a team of expert digital marketers will allow them to offer 360-degree solutions to your or your client’s marketing requirements. They will go through an in-depth research about your company and give you the ultimate ways to reach your target audience.

Save times

Outsourcing saves you time because you do not need to hire and train employees for building an in-house team. A digital marketing agency will provide quality services that will cover only the cost of the projects they render. So, it eliminates the need of sustaining a growing workforce and the probable lack of their competencies.

Improve efficiency

Collaborating with a credible digital marketing team can help improve a company’s functionality for two significant reasons:

  • It allows you to hire experts in the given field and meet your goals faster
  • It lets you focus on what you do and free yourself from additional responsibilities.

Having an in-house team needs you to take additional responsibilities to measure their progress and efficiency. A digital firm will offer you better quality services and also free you from unnecessary burdens.

Have access to the latest technology

When you consider building a digital marketing team, you not only consider employee remuneration but also cost related to technology. Digital marketing is thoroughly based on premium software and expensive hardware to sustain such programs.

A digital internet marketing agency invests in such technology to fulfill its targets. They purchase costly tools and constantly update themselves. These help them compete with growing competition and stay at the top of marketing trends.

Final thoughts

Cost-effectiveness is the primary reason why outsourcing services is way better than having an in-house digital marketing team. The other vital reasons include guaranteed expertise and reduced work pressure.

18, Jun 2021
Categories
Digital Internet Marketing Social Media

Why B2B Use Social Media Channels as Their Primary Advertising Platform?

Published On: 18, Jun, 2021

Gone are the days when it was easy for B2B to attract clients through traditional advertisement. In the present scenario, everything has been digitised. Even if you have an established firm, you cannot deny the importance of digital marketing. Among thousands of options, 79% of specialists of B2B concern find social media platforms as the effective marketing channel.

According to the report, approx 2.3 billion users are active on Facebook around the globe. Over 1 billion users are active on Instagram and Twitter.  When you are active on the social media platform, you get tons of options to analyse user’s preferences and their behaviour. In turn, it helps in making strategies for the upcoming session accordingly.

Why should B2B use Social Media channels for Effective Marketing?

  • Affordable Marketing Option

It is easy and cost-effective to share organic posts with a better promotion in the social media platform. When you have the best content quality along with the right audience, nothing stops B2B firms from obtaining an outstanding result. Such is the magic of social media channels. With a mere investment of approx $1 per day on social media advertisement, you can connect with way more audiences compared to traditional methods.

With such a limited budget, it prompts the medium, large-sized B2B companies and even start-ups to advertise better in a minimal budget.

  • Drive referral traffic

When a B2B posts something on social media, various users click the link to visit the landing page. Consequently, it benefits your site ranking on SERP as well. According to the report released in 2017, 34.8% of the overall website visit was due to web search. Social networks accounted for 25.6% of the total site visit. When you share a relevant link on your social profile, it improvises your backlink profile also. For a better result, work on the efficacy of content, its topic, keywords, tagline and every parameter that will target optimum audience.

  • Expand brand reach

As we mentioned earlier, more than half of the global population remain active on social media. Hashtags (#) are trending these days that eventually help in boosting your global reach. With an effective hashtag strategy, you can enhance your site’s visibility. More than 4,80,000 posts on Instagram contains trending hashtags to make their content go viral.

  •  Most of the Businesses are on Social Media

One of the perks of social media marketing is that it helps B2B companies to collaborate with various companies around the globe. According to the reports of Facebook, 74% of the B2B firms remain active on social media than on their concerned platform. Marketing specialists use the social platform to enhance their social networks, coordinate business activities and make their relationship stronger.

  • Target Desired Audience

B2B makes its content creation with a touch of variations to target audiences of a particular geographical location. When they use creative optimisation options, they reach audiences of every sector. As a result, CPAs improved in almost all regions. Along with the affordable CPAs, they targeted almost every user according to their wants, preferences and needs.

Despite such amazing benefits of using social media channels for B2B marketing, are you focusing on improving your advertisement goals for a better result?

How Social Media Drives Traffic for B2B firms?

  • Know your marketing goals

The most important thing before you invest in any advertisement is to recognise one’s marketing goals. Marketing needs of B2B firms are entirely different from B2C firms. As you need to target other businesses, your content and posts should attract other companies to collaborate with you.

  • Craft your strategies

Top B2B firms give importance to the needs of audiences more, keeping in mind the current trends. Depending on the user’s requirements, they make plans accordingly. Strategies, here, pertain to the content feature, link posting and tagline to drive traffic across the globe.

  • Work on Appealing Visuals

Visuals attract the greatest number of users towards the website than the boring content. Use SEO techniques to make the content highly engaging. Add essential elements like compelling taglines, trending hashtags, empathy, visual appeal, storytelling, and many more. Approx 80% of users prefer social media content than reading articles and blogs.

Most B2B companies prefer user adoption to optimise their productivity. With the right aim, effective strategy and proven content, generate maximum leads. Social media marketing is the one-stop destination to improve your relationship with other sectors. If you are one of those B2B firms, still without a proper online presence, then launch your digital campaigns now and see your business grow rapidly.

26, Apr 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce

How to Increase Customers for Your Online Fashion Merchandise

Published On: 26, Apr, 2021

Whether you’re running a clothing brand or launching one, thinking about market share & brand exposure should always be prominent. Although, as more & more clothing brands are getting established, the competition is boosting up and you won’t succeed in your work unless you attract customers to your e-Shop.

By all means, that seems like it’s easier than done. Assembling clients for an online store might be difficult and time-consuming. Therefore, to make the process swifter, we’ve listed the five very effective digital internet marketing strategies. These will help you gather lots of traffic without spending a lot of pennies.

An Attractive Website

An online store’s webpage is its representation. That’s why it has to be astonishing, or else customers will simply swipe away. So, the first impression is the last. If customers aren’t impressed, they won’t purchase anything and won’t come back too.

People have thousands of online shops to choose from, and they’ll pick the one whose design is most aesthetic & modern. The reason behind this logic is straightforward- A well-maintained store is considered more trustworthy and reliable. So, hire a digital internet marketing agency, and let them control!

Customer Service

Outstanding customer care is what your website needs! As they say,

“There’s no better promotion than satisfied customer”. Make the experience of shopping from your eCommerce website remarkable- in a positive way. 

“Timely responses are the key to achievement”. If you wish to attract people, you need to reply to all their comments and queries ASAP! Be helpful, competent, friendly and brace yourself to witness the power of words in marketing.

Social Media

Digital marketing for online shops becomes more uncomplicated due to social media. It’s one of the platforms that allow you free promotion. If you publish advertisements among channels, you will pay, but the presence is free.

The way to succeed in social media is by offering marvelous content. You have to be appealing so that people will follow you & your moves; If you manage to do so, you’ll run a great marketing channel at no additional expenses. Follow the routine-

  • Post regularly
  • Engage your followers
  • Post pictures with graphics in them. 
  • Choose the best platforms for your business, but focus mainly on Facebook, Instagram & Pinterest.

Discounts and Promos

People love discounts and promo offers. The word “FREE” gives customers an emotion of irrational excitement. But how you can use this feeling in your online store to grab customer attention? One idea- Offer FREE SHIPPING to customers!

Another way is to provide discount coupons. Give those coupons to new customers so that they approach their first purchase. Give your loyal customers special offers like, “Buy 2 get 1 free”, or gifts for orders over a particular amount. 

Email-Marketing

Email marketing is both a practical and cheap solution to gather a bunch of customers. But what can you do? Well, send mails-

  • Regarding new items, promo codes and sales
  • about recommended products   
  • to customers who haven’t been active in your shop with discount coupons to make them revisit your site

As you can see, you don’t require millions to attract people. The foremost vital thing’s to be creative. Now that you’ve gained enough knowledge go start promoting your merchandise with the help of an advanced digital internet marketing agency like BluWebMedia!