Being globally recognised as one of the fastest developing countries and with its vast population and constant competition, India is growing. It is evident that the scope of digitalisation is moving along and paving the way for digital internet marketing more and more each day.
If it was not evident before the pandemic, 2020 and 2021 made it clear. Now not only the IT sectors are digitally inclined, but everything from grocery shopping to teaching faculties have gone through a transformation.
According to recent statistics, more than 59% of the Indian population use internet services. It has changed how brands reach out to their potential customers. The extensive depth of the digital marketing sphere is expanding each day to communicate with customers by following such trends.
What Are Digitisation and Digitalisation?
If you type the word digital on your search engine, you will find many relevant terms show up. These are likely to include digitisation and digitalisation, among others. It is essential to understand the difference between such terms to know how it impacts us every day.
What Is Digitisation?
In 2021, we can see the tremendous amount of data being generated online. From our social media apps to messaging apps, we are constantly sharing memes and messages in the forms of videos, images, and texts. The conversion of data into bit format is known as digitisation.
What is Digitalisation?
The rising technological usage for sending and receiving data by using internet services is known as digitalisation. Using applications for daily usage makes more and more businesses improve their techniques to reach out to people. It reflects growing digitalisation, and the shift people are making to go digital.
Impact of Digitalisation in India
The current Indian government has stressed digitalisation by taking the initiative of Digital India. It is significantly impacting our economy and paving the way for incorporating digital marketing for lead generation.
The concept of Digital India is to shift dependency to a bureaucratic process that promotes plastic currency and reduces corruption. The motive is to increase the speed in public sectors and enhances the lives of the citizens.
For example, paying electricity bills online reduces long waiting hours at the electric office for bill payment. The COVID pandemic has indirectly pushed people’s dependency to rely on such services to avoid physical contact with other people.
Digitalization also reduces documentation of work and promotes the usage of soft copies that can be edited quickly. It has reduced the need for storing written documentation and the lengthy process of filing and finding. People can also avail cloud storage facilities for storing crucial data and find them easily by browsing.
If a person turns to their smartphone and checks the apps section, they will quickly understand the impact of digitalisation. Since the best example can start with you, why not look into some apps you have and their necessity in your life.
Indians are hooked to using social media apps include Facebook, Instagram and Twitter. For messaging, WhatsApp is the most commonly used app.
Even railway bookings now happen due to the IRCTC app. Similarly, local transportation with the likes of Uber and Ola is hugely popular.
For shopping, apps like Amazon, Flipkart, and Myntra are on top of the list. While bill payments are greatly dependent on GPay, PayTm, and PhonePay.
By now, if it is evident that digitalisation will continue to grow by leaps and bounds. Thus, the importance of digital marketing is obvious. Every organisation looking to build an online presence require digital internet marketing services.
Since the easiest way to reach out to Indian consumers is relying on online marketing, it is only likely to hire a digital marketing agency to fulfil an organisation’s growth potential.
Advertising agencies in India are slowly expanding their digital marketing wing as there is a massive shift in this sphere. It is easier and cheaper to reach out to consumers on social media than print ads and television commercials. Thus, accepting the current trends and flowing with them is the only way to outrun the competition and create an exclusive presence.
In 2021, if an organisation requires consumer awareness to generate more sales, they need to depend on digital marketing. It is the only way to be a part of the digitalisation initiative and use its advantages. Hire the best digital internet marketing agency to enhance your reach and contribute to the growth of Indian digitalisation.