15, Jun 2022
Categories
Digital Internet Marketing

Metaverse – A New Aspect of Digital Marketing

Published On: 15, Jun, 2022

In the 21st Century, where technology has grabbed almost every other industry and sphere of human life, it is pretty impossible not to hear the word ‘Metaverse.’ Metaverse is a new version of the internet that creates a digital replica of our world that exists parallelly with our natural world. It is not a concept that suddenly comes into existence. The term was coined almost two decades ago, in 1992 by Neal Stephenson in his novel Snow Crash. But to date majority of people have no proper idea of what is Metaverse and what is its use. 

Metaverse is a 3D virtual space connecting multiple platforms using VR (Virtual Reality), AR (Augmented Reality), and Blockchain. Metaverse combines these things to create a replica of our real world, like our existing internet. Though this technology has not yet developed properly, investors consider it the future of the world technology and invest large sums to grow this technology faster. 

Video game companies first adopt Metaverse. Roblox, Epic Games, Microsoft, Nvidia, and many other famous companies have accepted Metaverse and used them in their video games. The reason is not that they are 3D games, but nowadays, video games have reached a new height where players can participate in online events and concerts in the game, and it is only possible because of the 3D space that Metaverse offers. For example, in Fortnite, more than 10 million people attended Travis Scott’s in-game concert using Metaverse. 

Now, if we come to our primary discussion topic – Metaverse as the new way in Digital Marketing; it is impossible to state it in one or two words. Though it is still in its infancy, there is no doubt that Metaverse is a powerful technology. As it grows more and more popular, marketers will become interested in this technology. Using this new technology, it’ll be easier for them to create a one-to-one connection with the customers through AR and VR. In this era of Pandemic, it’ll be their primary tool to create a customized experience for the customers, which will satisfy the customers on the one hand and promote the brand name on the other. The touchless interaction is also maintained if you do marketing like this. 

Let’s discuss how digital marketing can be improved through Metaverse

Improves Data to speed up the Growth

If the Digital Marketing Agencies use Metaverse, it’ll be easier for them to collect accurate data to promote their product on Metaverse and off-Metaverse. Metaverse is a purely data-driven technology that will collect a considerable amount of data every time a customer interacts. This collected data will help the marketers to change their promotion strategy accordingly. It will support the growth of the marketing.

Cross-Channel Marketing

It is the main benefit of Metaverse marketing. Metaverse combines several platforms including online, public, private, closed, and open platforms and networks. With this ability, Metaverse can become a game-changer in the digital marketing industry as it will target audiences across platforms.

Create Space for Experiments

The Metaverse is not yet a fully developed technology, and we are not sure of the scopes of the Metaverse yet.  Therefore, there will be the space to try new things, and experiments will help the marketers to improve and optimize the marketing variables, which is the key to the growth of Digital Marketing. Also, it’ll create a good opportunity for the new brands to capture the market.

Improved Engagement

Engagement plays a vital role in digital marketing, and according to the data, our youth spends a lot of money and time on online gadgets, especially on virtual gadgets. This is where Metaverse becomes the gamechanger. On Metaverse, the engagement rate is really high, and it will become the best way to promote products. If the Digital Marketing Agencies can create a virtual world for the customers in the Metaverse, they can increase customer engagement, promoting the product more effectively.

Innovative Contents

Metaverse uses VR and AR to create virtual experiences, and if the marketers can promote 3D content through Metaverse, it will lead to the growth of digital marketing. The entire search engine system can be replaced by visual search, image processing, etc. The audience also has the chance to enter a website and have a one-to-one interaction with the virtual avatars of the reviewers. This will make things more customized and increase the reliability of the brand.

Summing Up

Undoubtedly, the Metaverse is a ground-breaking technology, though it is still in its infancy, and there are still a lot of things to explore in the world of the Metaverse. However, if you consider it as a business strategy, it’ll be beneficial and profitable. It helps you experiment with your promotion strategies and provide enough data to understand and change your marketing strategies accordingly. Most importantly, personalized one-to-one interaction with the consumers improves the brand’s engagement and reliability. On Metaverse, there are endless opportunities to experiment and create innovative content to attract the audience.

19, Apr 2022
Categories
Website Development

10 Key Website Metrics Need to Keep on Track

Published On: 19, Apr, 2022

You might have invested a lot in website design and development to reach your target audiences to gain traffic. But to understand if your marketing strategies are working or not, you need to track important website metrics.

Here are essential website metrics you need to focus on for improving your conversions.   

a) Organic Traffic 

This metric will tell you the number of visitors coming to your webpage after performing a Google search. If you want to gain more traffic and visitors, your site needs to be search engine optimized. You’ll also need users to enjoy website content, to like informative blogs and videos.  

If this metric is a bit low for your site, try improving the content quality and digital marketing campaigns. Also, look for backlinks from high authority and relevant sites, making your site look more authoritative. 

Don’t forget to check out how they’re performing for those of you running Google ads.  

b) Bounce Rate 

It defines the percentage of people who landed on your website but left immediately without taking any action on the page. The Google Analytics will give you this information. So, if the bounce rate is high, you must focus on keeping visitors hooked.

To reduce bounce rate, you can do the following – 

  • Make the site user-friendly and easy to navigate
  • Have a simple menu button and search bar 
  • Add engaging videos, blogs, images, and graphics
  • Reduce pop-ups and ads 

c) Session Duration

This metric tells you the amount of time a visitor spent on your website. The average session duration is around 3 minutes. So, if it’s below that for your site, you need to make the page content more engaging. 

Visitors will automatically spend more time online if your website has exciting products/services, engaging videos, or interesting content. 

For instance, if you post an informative blog article,  visitors will read it till the end. Therefore, this will directly improve the session duration.  

d) Major Traffic Source 

It is an important metric used in digital internet marketing that tells you the primary source of your traffic. It can include social media platforms, targeted emails, or Google ads. 

By combining this information with the session duration, you can better understand your audience. 

Suppose your primary traffic source is targeted emails, and the visitors coming from here have longer session durations. So, it means that your email marketing is successful!     

e) Device Metrics 

You can also track the type of devices your audience uses to access your website. It can include a smartphone, laptop, tablet, or desktop computer. In addition, you can also look at the operating systems and browsers your site visitors use with this metric. 

Based on the information, you can update your website design, navigation, and content quality to attract more visitors.

f) Page Loading Time 

Whether you are a reputed organisation or a new startup, your official website must load fast. Remember that visitors will leave your website if it takes over 4 seconds to load.

If your page speed is low, you can hire professional website development companies like BluWebMedia to improve the page speed by optimizing images, CSS, enabling browser cache, etc. Also, try to detect and remove any unnecessary site content that can make the web page fast loading. 

A faster website will get you more visitors and enhance traffic!  

g) Returning Visitors 

If your website fetches a lot of organic traffic, then the number of returning visitors might be high. So, this website metric shows the number of visitors who come back again and again to your site.  

  • If you have few returning visitors, you can enhance the web copy by adding high-quality images, short videos, games, or quizzes. 
  • For product-based websites, you have to improve the quality of products or services you’re offering.  

h) Page Views Per Session 

This metric tells you the average number of web pages visitors access on your website. You’ll understand which pages or content your audience prefers.  

You can increase the page views per session by adding internal website links. As a result, visitors will check out other pages during each session.  

i) Click-Through Rate 

Click-Through Rate (CTR) tells you how many clicks are received on your website against display of search engine ads or display of your website on the SERP.  If this metric is high, you can rejoice as your advertisements, keywords, and web content are performing well! 

On the contrary, if this number is low, you need to make your web content more interactive. Try adding buttons with attractive Call-To-Actions (CTAs) at the end of articles or videos—that’ll make anyone click on it!  

j) Conversion Rate 

Perhaps the most important and well-loved metric, it tells you how many visitors got converted into customers. If your products and associated web content are valuable, visitors are bound to come back for more.

Google Analytics will let you know if a user filled out a form, purchased a product, or signed up for a newsletter.    

Summing Up

The ultimate aim of understanding these metrics is to improve your website performance. So, besides improving your SEO, ad campaigns, or videos, examine the content quality on your website. 

Always look for ways to improve the content and provide more value to the customers. If you didn’t get satisfactory results before, you can always reach out to an experienced web development agency.     

30, Mar 2022
Categories
Social Media

Top 8 Social Media Marketing Trends of 2022 to Watch Out

Published On: 30, Mar, 2022

Whether you are a budding entrepreneur or a seasoned marketer, you’ll find your customers on social media. 

You’ll be surprised to know that 58.4%* of the global population spends average 2 hours and 27 minutes daily on platforms like Facebook and Instagram. So, you need to keep up with the trends.

Being aware of the latest digital internet marketing trends will help you enhance your marketing strategies. This article will highlight the latest social media marketing trends, which you must know to grow your business.   

Latest Social Media Trends You Should Follow in 2022

a) The Expansion of Social Commerce

Social media stores will be very popular in 2022, where brands can promote and sell their products. If you set one up, your customers can easily buy your products from these stores. It will be a booming market where small and large-scale companies will try to enter.
Plus, you can also provide customer support through these stores. You have to use chatbots and automatic direct messaging for that.

b) Rise of the Creator Economy 

Social media content creators will continue to dominate and influence their audience. You can connect, invest, and collaborate with these creators to steer customers towards your brand. 

These creators can also skyrocket your sales and promotion overnight! It happens as customers are more likely to buy a product recommended by their favourite celebrities.     

c) Short Video Marketing 

Thanks to Instagram Reels, short videos are the rage now and will continue to be popular in 2022. So, it will provide you with an excellent platform to connect with your customers and highlight your products. Being short, customers are less likely to skip these videos, and you’ll get more views!   

d) Paid Advertising Will Become More Essential 

As many companies observed the decline in organic reach and traffic, paid ads came to their rescue. So, if you’ve faced something similar, it’s time to invest in social media ad campaigns. It will help you connect with customers and improve brand visibility.

e) High-Quality and Relatable Content 

Customers want to consume content they can relate to. So, creating engaging content talking about your brand’s mission along with customer testimonials will be a popular social media marketing strategy in 2022. 

It will allow you to understand and connect better with your audience.

f) Social Media Messaging 

Nowadays, users are becoming more interested in communicating through social media messages. Plus, nobody prefers calling companies to ask about the services they offer. That’s why social media messaging is the new customer support strategy!  

So, you have to be ready with a dedicated customer support team for social media messaging.      

g) The No-Filter Invasion 

The No-filter feed or content offers authentic information, pictures, and videos to customers. Instead of perfectly curated content, this makes your brand seem more authentic.   

You can also leverage this trend and develop more original content to connect with your customers.  

h) User-Generated Content Will Be Trendy

Brands will include user-generated content in their marketing campaigns, as it allows them to connect more with their customers. It can include pictures or videos a customer shares after using a product. 

New customers are more likely to buy from you if you post this type of content on your brand’s social media pages.   

Parting Thoughts 

Understanding the latest social media marketing trends will let you know your customer’s interests. Be it short videos or long ads, the content must be valuable to the customer. 

If your social media strategies fall flat, you can always contact a premium digital internet marketing agency like BluWebMedia India. They will help you turbocharge your online marketing campaigns.  

*Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

04, Feb 2022
Categories
Mobile App Development

Android or iOS App Development: Which is Best for Your Business?

Published On: 04, Feb, 2022

In 2022, if anyone reconsiders having mobile app development for their business, they will fall behind against their competitors. Creating a digital presence has become imperative for every business, and personalising an app that represents your brand is crucial.

Once you realise the importance of app development, you might have doubts regarding which operating system to choose. The right mobile app development company will be your best advisor and provide you with the direction you need to choose between Android vs iOS. However, as an entrepreneur, you need to have the logical reasoning to back your decision on the same.

Android or iOS App Development

When considering either iOS app development or Android app development, there are some common differentiations to consider. These include the number of downloads, user retention, targeted market, revenue, and more. Let us look at such aspects in detail to help you determine which option to choose.

1.    Market Share

When considering the market share division of Android and iOS app development, one must consider the number of users in each platform.

Android is a much more widely used operating system because it is available across different brands and devices. iOS is only limited to Apple users, making it have a comparatively smaller number of users.

It is easy to state that if a user wants to target a wider audience, they will choose Android. It has ten times more chances of scalability compared to iOS.

Verdict

Since most start-ups choose visibility initially, it is wiser to choose Android app development. One can always incorporate iOS later and make the app services available for Apple users as well.

2.    App revenue

How much revenue can you generate from an app will determine how you choose to develop. When a start-up tries to utilise the benefits of smartphone facilities, they have to calculate the potential revenue they expect and can practically generate. 

iOS has positioned itself over time to prove that it is a platform that can generate high revenue for businesses. Most iOS apps have paid features requiring users to make in-app purchases to utilise the functions fully.

Android is gradually catching up in terms of app monetisation. However, there is still a long way to go when it comes to Play Store becoming comparatively more monetised than App Store.

Verdict

If your start-up is looking to expect in-app purchases as a significant form of revenue. You might consider iOS app development and vice versa.

3.    User retention

It is crucial to analyse the potential user retention of an app in a platform to judge if it will perform well or not. As an entrepreneur, it will be difficult for you to understand this concept. Thus, the mobile app development company you partner with will help you create the analysis.

They will consider several factors that contribute towards app uninstallation and uninstallation rate. One of the primary reasons to determine this is the experience you can deliver through the app.

Many times, users using different operating systems have varied reasons to uninstall an app. When comparing Android vs iOS apps, it is seen that Android users are usually more loyal and adjust to mediocre app experiences. However, Apple users significantly shift if they do not have a good experience with an app.

Verdict

You primarily need to collaborate with the best mobile app development company to enhance user retention. Their expertise will help you design a credible app that is widely accepted irrespective of the app format you choose.

Which App Platform is Suitable for Start-ups?

One needs to consider multiple factors when they need mobile app development for their start-up. Since start-ups generally have limited capital, not taking the right decision can result in severe consequences. Thus, considerations to determine choosing between either app platform would include:

1.    Understanding Your Audience

Do you know that the US and Australia is majorly dominated by Apple users? Do you also know that 80% of the world population uses Android devices?

Since you need to cater to a specific audience, you must consider your expected reach. For example, if you build an app for western countries, you have to choose iOS app development. However, if you consider the entire world as your target audience, you would select Android.

2.    Knowing Your User

There are quite a few traits that separate iOS users from Android users. Thus, understanding the type of user you wish to cater to is essential.

iOS users tend to have higher income and education levels. The most straightforward reason is Apple’s pricing against Android’s availability for the masses. Apple users tend to be more engaged with apps they install and are likely to make in-app purchases as per their interest.

Most independent Android users are between the age of 25 to 45. They spend consciously and are often late to adopt technology.

3.    Setting in-app Purchases

If your app requires users to make an in-app purchase to access most of it, you should consider iOS app development. The average in-app cost of an iOS app is $10.8, while for Android, it is $0.43 for the same.

The geographical difference between iOS and Android users is a significant factor that impacts people’s purchase behaviour. For example, globally, a user spends around $0.50 for an in-app purchase. For Asia, the cost paid is around $0.70, while for Europe, North and Latin America, it is $0.26, $0.61 and $0.16 respectively.

4.    Considering Fragmentation

One aspect where Apple can never surpass Android is fragmentation. Apple is an exclusive brand selling a specific range of smart devices. Whereas Android is incorporated and sold through a variety of brands. Moreover, since Google partnered with Android and produced thousands of devices, the market has only been increasing.

If the primary motive of your start-up is to become a household name, you should choose Android app development. However, if you only wish to focus on the elite group of limited users, you must select iOS.

5.    Considering Release cycles

While fragmentation is an upside for your Android inclination, you must also consider the downside of release cycles. Android app upgrades are usually restricted as they are partnered with OEM devices. Since Apple has a limited number of iPads and iPhones, it is way more flexible to support new operating systems. Fragmentation in Android makes it tough to make it adaptable to new versions.

6.    Designing Expectations

What your app wishes to cater to will determine how a mobile app development company would design it. Your start-up could require a particular type of app platform depending on your target audience, but your design pattern might not be easy for the same.

Google Material Design has a significant impact on the user experience. However, most app developers feel Swift is a better model than Java for start-ups.

It is essential to consider that designing depends more on the skill than the platform you choose. It is best to associate with a brand that offers both forms of mobile app development and can assist you in choosing between the two.

How are Android and iOS Apps Developed?

When you speak to an app development company, you might find them give you different reasons that make app development distinctive for both platforms. Most importantly, you might think about why the cost of development differs from one another.

Some reasons make app development distinctive from Android to iOS. Here are some aspects to consider:

1.    Programming Language

Different programming languages help build apps in Android and iOS devices depending on their operating systems. The most significant distinction is that iOS apps run on Objective-C/Swift, and Android runs on Java or Kotlin.

Since Swift coding requires less time than Java, stacking is easier to dominate when developing iOS apps. Android app developers are slowly migrating to Kotlin from Java as it is easier to manoeuvre.

2.    Testing

Every developing app goes through several testing phases, irrespective of the software type. Simulators for iOS and emulators for Android are examples of testing options for the two. One common difference is that simulators are faster than emulators. However, emulators are comparatively more effective as it is equivalent to a virtual machine with a CPU. Simulators are often inaccurate and unrealistic. Thus, testing is often time-consuming and repetitive for iOS app development, depending on the number of bugs and interactive flow.

3.    Interface

An app interface determines the visual contrasts accessible to the smartphone user. Mobile app developers assemble XML documents for Android and XIB for iOS. From a technical point of view, iOS animation is superior to Android.

The Google-Android collaboration has improved interface significantly with Android L and design pattern, Material Design. However, Apple has always been intricate with its interface and provided optimum user experience through quality animation. Google prioritises hardware, unlike interface intricacies.

Choosing between Android and iOS app Development

Now that you have gone through the significant differences and determining factors, it is time to consider which app platform suits your start-up. Let us consider why start-ups choose iOS vs Android apps and then decide whether or not you have the same reasons to do so.

When does a Start-up Invest in iOS App Development?

If a start-up wants to provide services to the elite and concentrated group based in western countries primarily, they might choose iOS app development. Many start-ups choose iOS if they are not convinced that their app will be moved to the home screen due to lower acceptability. Since iOS is less fragmented, it is usually preferred for initial trials. Concentrating primarily on a smaller audience can generate revenue if the app receives acceptability.

When does a Start-up invest in Android app development?

If a start-up wishes to cater to the global market or specifically a market that predominantly uses Android, they will consider it over iOS. If the app requires several customisations, there will also be an inclination towards Android.

Which App Platform Should You Choose?

By now, you might have guessed that we would recommend you to choose developing apps on both platforms. While the debate between choosing Android and iOS app development is unending, together, they will give you a power-packed solution to cater to your target audience.

Of course, you might choose one over the other depending on the determining factors stated above. Moreover, monetary aspects, time constraints, accessibility, demographics are all concerns that you will consider when choosing one over the other.

We recommend you primarily choose a credible app development company to clear your doubts and give you robust solutions. They will be your best guide to confirm which app platform you should select first. You can always incorporate both when you have the time, money, resources, and chances of scalability.

When Should You Extend App Accessibility?

If you want to build one app on either platform now and expand to both later, you can consider the activity based on a few aspects. Primarily, you will want to extract every advantage from the current platform. For example, if your app generates significant revenue from the App Store, you will know when to introduce it to the Play Store. In contrast, if your app gains significant followers on Play Store, you can increase monetisation chances by introducing it to the App Store.

Final thoughts

Before choosing one app platform over the other, you need to rely on a reputed mobile app development company. BluWebMedia is eager to be your trusted partner to create quality mobile apps for either or both platforms. Our efficient app developers will go through a thorough brainstorming session to help you determine which platform suits your company. While we recommend you incorporate both, you can always start with one and expand later.

17, Jan 2022
Categories
Website Development

Things To Plan Before Hiring a Website Development Company for Your Business

Published On: 17, Jan, 2022

In 2022, every business requires an online presence to increase sales. If you are starting a business, you will want to create a unique online identity that a website can offer you.

It is evident that you will require website development services from a qualified website development company to achieve that goal. Here, we will give you a guide that you must follow before hiring a web development company.

How To Plan and Hire a Web Development Company

When you want to obtain services related to website development for your business, there are aspects to analyse from your end. Having a clear approach to the following points will help you get through to the correct development agency:

1.    Purpose

It is clear to you that you need a website. But are you clear about how you want to utilise it to grow your business?

Are you considering an eCommerce site to sell your products and services online? Or do you want to share information about what you do to generate sales?

Once you ensure the purpose behind what you require, it will help you approach and explain your requirement. A credible web development company will give you suggestions based on your basic idea and expectations.

2.    Reviewing Competitors

If you do not have a clear idea about how you want your website to look, you might take your competitor’s sites as references. Going through their representation will give you better ideas and samples to help the web development company for reference.

Going through your competitor’s website will give you an idea of what similarities and differences you want. It will be easier for you to explain to the web developer of ideas you wish to use and eliminate. Moreover, it helps you visualise a basic structure that you approve of.

3.    Knowing Questions to Ask

To determine collaborating with a good website development company, you will ask questions relevant to your expected services. The following points give you insights into relative questions you need to jot down to know what to expect from the service provider:

  • Area of expertise
  • Years of experience
  • Designing process
  • Content management
  • Development process
  • Client servicing
  • Time taken to complete
  • Inputs required
  • Frequency of upgrade and cost
  • Budget

Once their commitment matches your expectations, you will want to hire a web development company for their services.

4.    Providing a Space for Creativity

To create a unique website that stands out compared to competitors, you have to provide a space for creativity to the developers. From design to content, several aspects need exclusive attention. These aspects are beyond the technical processes involved in website development. It is the part you will represent to your target audience to gain their interest.

Final thoughts

BluWebMedia is a website development company with over 500 clients across 25 nations. Our expertise and diverse knowledge across industries make us the perfect fit to create a complete website for your audience. Contact us today to get a detailed insight about how we help shape brands by exhibiting them at their best!

03, Jan 2022
Categories
Digital Internet Marketing

Top 5 B2B Lead Generation Strategies in Digital Internet Marketing for 2022 

Published On: 03, Jan, 2022

Digital internet marketing strategies change now and then depending on the trends. Lead generation requires companies to be aligned, proactive, and constantly keep up with such changes.

If you have not noticed already, B2B lead generation will continue to be audience-centric in 2022. However, one more thing to consider is the importance of the channel used. Selecting the right channel and using the power of artificial intelligence will drive more audience engagement.

Digital Marketing Strategies for B2B Lead Generation in 2022

Here are the top 5 strategies of prime importance for lead generation:

1. Video content

Every digital internet marketing agency is well aware of the impact videos create online. It has become the medium to communicate with audiences.

While content marketing has always played a key role in digital internet marketing, but the type of content required kept changing.

Currently, videos and graphics with sufficient information are necessary as Google is constantly looking for impressive content. These require proper connection with website to position the business to extract traffic.

When phone numbers, email IDs, website links and other call to action sections are attached to such content, it easily creates high chance of lead generation.

2. Live online promotion

Live events attract several potential customers and help businesses crack deals faster. From trade shows to expos, several events can showcase products and services.

Podcasts and webinars are other options that are comparatively less expensive. These help you seek leads and give you a chance to beat bigger competitors.

A professional digital internet marketing agency can help you conduct such activities and count the number of footfalls to measure the number of lead generation easily.

3. Collaborating with Brands or Affiliate Marketing

One of the most common lead generation strategies that has been used throughout 2021 is brand collaboration or Affiliate Marketing. It will continue in 2022 because the approach brings in a lot of business.

It works best when the businesses are complementary and have a mutual target audience. When offerings of two brands are clubbed on several online marketing channels, their demands tend to gain together. Businesses need to come to terms with a set contract and determine their profit-sharing ratio. They can mutually benefit from such collaborations.

4. Paid Promotions

Paid promotions have been a significant strategy in digital internet marketing. Businesses can mitigate their budget constraints by depending on inexpensive pay per click ads.

This kind of advertising techniques can generate instant leads by improving the visibility of ads online.

LinkedIn is a great platform for B2B lead generation through paid ads. It helps businesses land on users’ newsfeeds and gives a direct opportunity to generate quality leads.

5. Engaging Websites

With the advent of AI, some web development strategies will become evident. The right digital marketing agency will keep you updated with such requirements to ensure your website is ready to generate quality leads.

For example, having a Chatbot on the website is now necessary. It will help potential clients know about what you offer quickly and expedite your business collaboration process.

Final thoughts

BluWebMedia will help you enhance your B2B lead generation chances by applying the correct strategies applicable for 2022. They know which strategies you need to enhance your online presence and apply to increase the business lead generation.

22, Dec 2021
Categories
Website Development Trends

Comprehensive Guide for Website Development Trends 2022

Published On: 22, Dec, 2021

There are more than 5 billion active users that operate internet services every day. Thus, with every passing year, there are new trends introduced to improve user experience. When updating your website, you will want to look through current trends that can increase online reach. Here we will discuss the top website development trends that will dominate throughout 2022.

Top Website Development Trends for 2022

1. Chatbots

As more and more businesses are introducing artificial intelligence for automation, chatbots have become a common incorporation. Chatbots are a texting format that allows a website visitor to ask questions and get automated replies. A chatbot can replace calling a customer care executive, waiting in line, and resolving a query. It simplifies, saves time, and offer a convenient user experience.

2. Voice search

Our smartphones are not equipped with digital voice assistants, ready to serve us with answers to our voice commands. Voice search is another form of AI incorporation that quickly answers your website queries through voice assistance.

3. Video content

Video content is currently engaging people more than text, image, or other forms of content. Website development strategies must include this catchy content format to keep your visitors hooked to your pages.

Embedding video backgrounds have become a common trend and will continue throughout 2022. Attractive visuals interest potential customers and leave a good impression. You can quickly increase user engagement significantly because videos simplify what you want to convey.

For example, when going through products on Amazon, you don’t just get images but also descriptive videos. Such videos give you a brief insight into how your product looks, how you can install it, and other details. Such content makes products more sellable and enhance brand reliability.

4. Website Load Time

Some trends will never lose priority. With 5G internet speed, we need website load times to go shorter than ever!

Quick loading time has always been one of the driving factors for search engine optimization and user experience. It will continue to have significance and retain the capability to make or break businesses.

The performance of a website has a direct impact on how successful is a company’s online presence. Thus, always hire the best website development service to ensure such requirements are accurately served.

5. Enhanced Data Security

Data theft has become one of the biggest internet threats. Just as internet services develop, hackers get stronger too. It has become imperative to doubly secure websites from cybercriminals.

To ensure hackers cannot steal your customer data or cause harm to your reputation, you need enhanced security services. Security testing, encrypting sensitive data, choosing third-party services with advanced cybersecurity are crucial measures businesses need to develop their websites.

Final Thoughts

To improve your current website or build a strong one, you need a leading web development company. BluWebMedia has extensive experience in website development and digital marketing. We will help you stay on top of the trends and develop your website to make it more user-friendly and secure.