30, Mar 2022
Social Media

Top 8 Social Media Marketing Trends of 2022 to Watch Out

Published On: 30, Mar, 2022

Whether you are a budding entrepreneur or a seasoned marketer, you’ll find your customers on social media. 

You’ll be surprised to know that 58.4%* of the global population spends average 2 hours and 27 minutes daily on platforms like Facebook and Instagram. So, you need to keep up with the trends.

Being aware of the latest digital internet marketing trends will help you enhance your marketing strategies. This article will highlight the latest social media marketing trends, which you must know to grow your business.   

Latest Social Media Trends You Should Follow in 2022

a) The Expansion of Social Commerce

Social media stores will be very popular in 2022, where brands can promote and sell their products. If you set one up, your customers can easily buy your products from these stores. It will be a booming market where small and large-scale companies will try to enter.
Plus, you can also provide customer support through these stores. You have to use chatbots and automatic direct messaging for that.

b) Rise of the Creator Economy 

Social media content creators will continue to dominate and influence their audience. You can connect, invest, and collaborate with these creators to steer customers towards your brand. 

These creators can also skyrocket your sales and promotion overnight! It happens as customers are more likely to buy a product recommended by their favourite celebrities.     

c) Short Video Marketing 

Thanks to Instagram Reels, short videos are the rage now and will continue to be popular in 2022. So, it will provide you with an excellent platform to connect with your customers and highlight your products. Being short, customers are less likely to skip these videos, and you’ll get more views!   

d) Paid Advertising Will Become More Essential 

As many companies observed the decline in organic reach and traffic, paid ads came to their rescue. So, if you’ve faced something similar, it’s time to invest in social media ad campaigns. It will help you connect with customers and improve brand visibility.

e) High-Quality and Relatable Content 

Customers want to consume content they can relate to. So, creating engaging content talking about your brand’s mission along with customer testimonials will be a popular social media marketing strategy in 2022. 

It will allow you to understand and connect better with your audience.

f) Social Media Messaging 

Nowadays, users are becoming more interested in communicating through social media messages. Plus, nobody prefers calling companies to ask about the services they offer. That’s why social media messaging is the new customer support strategy!  

So, you have to be ready with a dedicated customer support team for social media messaging.      

g) The No-Filter Invasion 

The No-filter feed or content offers authentic information, pictures, and videos to customers. Instead of perfectly curated content, this makes your brand seem more authentic.   

You can also leverage this trend and develop more original content to connect with your customers.  

h) User-Generated Content Will Be Trendy

Brands will include user-generated content in their marketing campaigns, as it allows them to connect more with their customers. It can include pictures or videos a customer shares after using a product. 

New customers are more likely to buy from you if you post this type of content on your brand’s social media pages.   

Parting Thoughts 

Understanding the latest social media marketing trends will let you know your customer’s interests. Be it short videos or long ads, the content must be valuable to the customer. 

If your social media strategies fall flat, you can always contact a premium digital internet marketing agency like BluWebMedia India. They will help you turbocharge your online marketing campaigns.  

*Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/