Brand awareness can shape the backbone for your business as it will provide recognition and the possibility of customer conversion. Advertising has always been an integral way to showcase products and services to make brands stand out and sellable.
The reason why digital internet marketing has an extensive scope is due to the reach. Social media apps like Facebook, Instagram, and Twitter are not just mere tools to stay connected but also to create awareness.
As of 2021, there are 350 million people on Facebook, 180 million on Instagram, and 22.1 million on Twitter in India. While these are predominant apps, there are more options LinkedIn, Tumblr, Flickr, and so on.
When there is a possibility to reach out to several people online, social media marketing becomes a lucrative option for brand recognition. With digitisation, social media marketing gained high value as harnessing its credibility created awareness that eventually led to conversion.
Ways to Use Social Media to Create Brand Awareness
Let us find out ways to use social media advertising services as one of the primary tools of brand awareness in today’s time:
Every platform used for brand awareness represents a unique identity. For example, a television commercial requires storytelling within approximately 30 seconds to make a product or service sellable. So, it is important to consider the format required when creating awareness.
When promoting on social media, you have to consider the platforms as a social website where people connect. Thus, the content creation has to relate to the platform to enhance reliability and interest.
2. Hosting contests
When newly introducing your brand and promoting products and services, you must find ways to engage people. One easy technique to retain customer interest is hosting contests that allow you to give away free products. Interested customers will participate in trying their luck, and you will create engagement. These people can be your potential customers in the future and also find your content engaging.
3. Adding value
Since social media marketing has become increasingly popular, it has also made ways for scams. It is crucial to ensure the content you create is not just convincing but also truthful. People nowadays are extremely prompt to find out the difference between quality and adulteration. Their comments and reviews can make brands lose their existence. Thus, being true to what you do and being appropriately explanative will take you a long way.
One of the smartest ways to grow your brand is by collaborating with social media influencers and celebrities. These are people who have a high number of followers who would advertise for you on their platforms. It is one of the easiest ways to create brand awareness, but it is comparatively expensive.
5. Hosting Q&A
Hosting question and answer sessions on your social media platform will help you understand customer patterns and preferences. It is a digital form of market research that gives you quick answers and from a wide audience. When you understand the type of products and services your followers need, they will help you serve them better.
6. Exhibit testimonials
Customer reviews are one of the most dependable factors that people nowadays believe in. While using social media to create brand awareness, you should demonstrate the reviews sent by consumers. Create a social proof that builds trust and enhances your selling point.
To utilise the potential of social media advertising services, you need a dependable digital internet marketing agency. BluWebMedia specialises in becoming your digital partner to make the best use of social media marketing to create brand awareness and enhance customer conversion. Connect with us today to maximise the potential use of social media for your brand.