02, Dec 2021
Categories
Social Media

How to Improve Brand Awareness Using Social Media Marketing?

Brand awareness can shape the backbone for your business as it will provide recognition and the possibility of customer conversion. Advertising has always been an integral way to showcase products and services to make brands stand out and sellable.

The reason why digital internet marketing has an extensive scope is due to the reach. Social media apps like Facebook, Instagram, and Twitter are not just mere tools to stay connected but also to create awareness.

As of 2021, there are 350 million people on Facebook, 180 million on Instagram, and 22.1 million on Twitter in India. While these are predominant apps, there are more options LinkedIn, Tumblr, Flickr, and so on.

When there is a possibility to reach out to several people online, social media marketing becomes a lucrative option for brand recognition. With digitisation, social media marketing gained high value as harnessing its credibility created awareness that eventually led to conversion.

Ways to Use Social Media to Create Brand Awareness

Let us find out ways to use social media advertising services as one of the primary tools of brand awareness in today’s time:

1. Sharing

Every platform used for brand awareness represents a unique identity. For example, a television commercial requires storytelling within approximately 30 seconds to make a product or service sellable. So, it is important to consider the format required when creating awareness.

When promoting on social media, you have to consider the platforms as a social website where people connect. Thus, the content creation has to relate to the platform to enhance reliability and interest.

2. Hosting contests

When newly introducing your brand and promoting products and services, you must find ways to engage people. One easy technique to retain customer interest is hosting contests that allow you to give away free products. Interested customers will participate in trying their luck, and you will create engagement. These people can be your potential customers in the future and also find your content engaging.

3. Adding value

Since social media marketing has become increasingly popular, it has also made ways for scams. It is crucial to ensure the content you create is not just convincing but also truthful. People nowadays are extremely prompt to find out the difference between quality and adulteration. Their comments and reviews can make brands lose their existence. Thus, being true to what you do and being appropriately explanative will take you a long way.

4. Collaborate

One of the smartest ways to grow your brand is by collaborating with social media influencers and celebrities. These are people who have a high number of followers who would advertise for you on their platforms. It is one of the easiest ways to create brand awareness, but it is comparatively expensive.

5. Hosting Q&A

Hosting question and answer sessions on your social media platform will help you understand customer patterns and preferences. It is a digital form of market research that gives you quick answers and from a wide audience. When you understand the type of products and services your followers need, they will help you serve them better.

6. Exhibit testimonials

Customer reviews are one of the most dependable factors that people nowadays believe in. While using social media to create brand awareness, you should demonstrate the reviews sent by consumers. Create a social proof that builds trust and enhances your selling point.

Final Thoughts

To utilise the potential of social media advertising services, you need a dependable digital internet marketing agency. BluWebMedia specialises in becoming your digital partner to make the best use of social media marketing to create brand awareness and enhance customer conversion. Connect with us today to maximise the potential use of social media for your brand.

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29, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News Social Media

Social Media – The Go-to Advertising Platform for Businesses

Social ads are now a highly effective method for making conversions to reach more people with some specific offers or pieces of content faster than posting those organically. And in recent time, more and more businesses have realized it. Social media advertisements are highly targeted. These are linked to the company profiles. Therefore, these can be used to satisfy different marketing goals of businesses, like increasing sales or generating brand recognition. Therefore, businesses are now using different social media channels like Twitter, Facebook, Instagram, LinkedIn, and others as the primary advertising platforms to get their brands in front of the target audiences.

So, here are some reasons businesses use social media channels as the primary advertising platforms and as part of the digital strategy of their businesses.

  • Social media advertising helps businesses to connect with people who need their services or products: Research has proved that almost 65% of adults use different social networks. And this is beneficial for the brands. It is because awareness is the initial step to make a sale. So, it is necessary to advertise in those places where everyone’s eyes are. This way, the advertisements will help the businesses to remind their customers of their unmet requirements.
  • Social media advertising helps to drive targeted traffic to the landing pages or the websites: If you want to measure the success of your social media marketing campaign through social media advertisement, click-through works as a vital metric. And this rate is increasing reportedly for different social media platforms. The ad engagements also improve during this period as advertisers become more sophisticated and the social media platforms improve targeting options along with mobile and desktop experiences.
  • Social media advertising offers different advertising formats: One of the best things about social media advertising is that it has something for everyone. For instance, use Snapchat for targeting millennials, use Facebook for targeting people of different age groups. If your advertisements depend mainly on visual aesthetics, then using Pinterest or Instagram will be the best option.
  • Social media advertising helps to create advertisements for specific target audiences: The social media platforms use many services to help businesses to reach their target users. Here the companies can target their customers as narrowly or as broad as they prefer to craft the right messages for the right people. This helps businesses, both big and small, to find effective ways to connect with their target users.
  • Social media advertising can drive more sales: The primary goal of a successful advertising campaign designed by the best digital internet marketing agency is to convert the engagement into potential sales for businesses. And social media is one of the most successful channels for most of the brands operating online.
  • Social media advertisements offer unbeatable ROI to the brands: Compared to other digital platforms, advertising on social media is very budget-friendly. This way, social media makes it easy for businesses to earn traffic easily, quickly, and without burning holes in their pockets.
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19, Dec 2019
Categories
Influencer Marketing

Influencer Marketing – A Different Perspective

“Influencer Marketing” – You have probably heard this term already and would have some idea about it.

For those, who haven’t, let me share the definition of Influencer Marketing. Wikipedia defines Influencer Marketing as “a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.

Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers)”

In this article, I intend to present a slightly different aspect of Influence Marketing and how you can benefit from it. But that will come later. For now, let us analyse this definition.

If we go by the above definition, then we can broadly categorize influencers as:

  • People of great repute and social standing. For convenience, let’s call them “Celebrities”
  • People having great knowledge or expertise on the product or service you are dealing with. Let’s call these people “Experts”.

So, if you want your product or service to be accepted by the masses, you will need either a Celebrity or an Expert to endorse your product or service.

Now the question is, why would a celebrity or an expert endorse your product or service (unless he or she happens to be your relative )? Of course, for money. You will need to pay them to endorse. And bigger the celebrity/expert, higher the sum you need to pay.

If you are a start-up or a small business with limited funds, where do get the money to pay the influencer? That is where you lose the battle to a well-established, well-funded competitor.

Being associated with several start-ups and fund-strapped projects, I have faced this question umpteen times and that made me wonder – Is Influencer Marketing not for me? It is then I decided to look at the definition of Influencer Marketing again and realized how it is going to work for me.

So here I am, with my take on “Influencer Marketing”, especially in the context of Digital Internet Marketing.

In my opinion, Influencer Marketing is a process of getting more and more influencers to promote your products or services and thereby contribute towards your business’s growth.

Let us now look at the word “Influencer”. Who is an Influencer? Based on my understanding, an entity who can ‘influence’ another person in favour of buying my product or service is an Influencer for my product or service.

Furthermore, an Influencer

  • May not be a Celebrity or an Expert
  • May not even be a person (More on this later)
  • May not do it for money or any other personal gain

Now, let us look around ourselves and find out who could be our influencers, I mean, other than celebrities and experts.

  1. Our Customers: This is a as simple as it can be. Our customers are the biggest influencers as their feedback, experiences and reviews play an important role in prospects making their buying decision in your favour. The more customers give you favourable reviews, the more likely you are going to get new customers. So instead of spending a fortune to get a celebrity to endorse your product or service, pay attention to your customers and serve them with full honesty and attention (which they deserve anyway, and it does not cost you anything extra).
  2. Our Employees: Often, we fail to recognise the fact that our own employees can be our biggest influencers. Simply put, each one of your employees is connected to many people as family, friends, relatives, neighbours, social contacts and what not. There lies the huge potential of reaching out to prospects just by leveraging your employees’ contacts. And you don’t need to do much for that. Just make sure that they are reasonably paid, given the basic workplace benefits and cared for. Then if you make them part of any referral schemes with small benefits, they will gladly participate.
  3. Independent reviewers: There is a plethora of websites that offer independent product reviews. Some examples of such websites are https://www.consumerreports.org/cro/index.htm, https://www.bestconsumerreviews.com, https://www.consumersearch.com etc. Besides, there are websites/blogs dedicated to specific products and services. E.g., https://hostingfacts.com provides comparative analysis of top hosting providers. It does not cost a fortune to get your product / service reviewed on one of these websites, yet the benefits are immense. Often people give a lot of importance to these reviews since they seem to come from a third party. So, if you can get your product or service reviewed at one of these portals, that can do a world of good for your Influencer Marketing initiatives.

To cut the long story short, Influencer Marketing is not extravagant or expensive always. With a bit of planning and meticulous approach, you can carry out Influencer Marketing even at a very small budget.

Want to know more on Influencer Marketing? Watch out this space for the next article where I will describe various ways you can leverage your existing customer base for Influencer Marketing.

Until then, Cheers!

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