02, Dec 2021
Categories
Social Media

How to Improve Brand Awareness Using Social Media Marketing?

Brand awareness can shape the backbone for your business as it will provide recognition and the possibility of customer conversion. Advertising has always been an integral way to showcase products and services to make brands stand out and sellable.

The reason why digital internet marketing has an extensive scope is due to the reach. Social media apps like Facebook, Instagram, and Twitter are not just mere tools to stay connected but also to create awareness.

As of 2021, there are 350 million people on Facebook, 180 million on Instagram, and 22.1 million on Twitter in India. While these are predominant apps, there are more options LinkedIn, Tumblr, Flickr, and so on.

When there is a possibility to reach out to several people online, social media marketing becomes a lucrative option for brand recognition. With digitisation, social media marketing gained high value as harnessing its credibility created awareness that eventually led to conversion.

Ways to Use Social Media to Create Brand Awareness

Let us find out ways to use social media advertising services as one of the primary tools of brand awareness in today’s time:

1. Sharing

Every platform used for brand awareness represents a unique identity. For example, a television commercial requires storytelling within approximately 30 seconds to make a product or service sellable. So, it is important to consider the format required when creating awareness.

When promoting on social media, you have to consider the platforms as a social website where people connect. Thus, the content creation has to relate to the platform to enhance reliability and interest.

2. Hosting contests

When newly introducing your brand and promoting products and services, you must find ways to engage people. One easy technique to retain customer interest is hosting contests that allow you to give away free products. Interested customers will participate in trying their luck, and you will create engagement. These people can be your potential customers in the future and also find your content engaging.

3. Adding value

Since social media marketing has become increasingly popular, it has also made ways for scams. It is crucial to ensure the content you create is not just convincing but also truthful. People nowadays are extremely prompt to find out the difference between quality and adulteration. Their comments and reviews can make brands lose their existence. Thus, being true to what you do and being appropriately explanative will take you a long way.

4. Collaborate

One of the smartest ways to grow your brand is by collaborating with social media influencers and celebrities. These are people who have a high number of followers who would advertise for you on their platforms. It is one of the easiest ways to create brand awareness, but it is comparatively expensive.

5. Hosting Q&A

Hosting question and answer sessions on your social media platform will help you understand customer patterns and preferences. It is a digital form of market research that gives you quick answers and from a wide audience. When you understand the type of products and services your followers need, they will help you serve them better.

6. Exhibit testimonials

Customer reviews are one of the most dependable factors that people nowadays believe in. While using social media to create brand awareness, you should demonstrate the reviews sent by consumers. Create a social proof that builds trust and enhances your selling point.

Final Thoughts

To utilise the potential of social media advertising services, you need a dependable digital internet marketing agency. BluWebMedia specialises in becoming your digital partner to make the best use of social media marketing to create brand awareness and enhance customer conversion. Connect with us today to maximise the potential use of social media for your brand.

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19, Aug 2021
Categories
Blu Ocean Digital Internet Marketing Website Development

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow

There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.

Owning a website for your business should be one of the top aspects to tick when starting.

The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.

Why Your Start-Up Requires a Website To Grow?

Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:

1. To Create a Profile For Your Business

A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.

A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.

Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.

2. Search Engine Optimization (SEO)

As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.

Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..

3. Allows You To Engage

A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.

A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.

4. Easy To Navigate

Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.

A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.

5. Gives Clarity

Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.

Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.

6. Cost-effective

Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.

Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.

Final thoughts

Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.

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