Why B2B Use Social Media Channels as Their Primary Advertising Platform?
Gone are the days when it was easy for B2B to attract clients through traditional advertisement. In the present scenario, everything has been digitised. Even if you have an established firm, you cannot deny the importance of digital marketing. Among thousands of options, 79% of specialists of B2B concern find social media platforms as the effective marketing channel.
According to the report, approx 2.3 billion users are active on Facebook around the globe. Over 1 billion users are active on Instagram and Twitter. When you are active on the social media platform, you get tons of options to analyse user’s preferences and their behaviour. In turn, it helps in making strategies for the upcoming session accordingly.
Why should B2B use Social Media channels for Effective Marketing?
- Affordable Marketing Option
It is easy and cost-effective to share organic posts with a better promotion in the social media platform. When you have the best content quality along with the right audience, nothing stops B2B firms from obtaining an outstanding result. Such is the magic of social media channels. With a mere investment of approx $1 per day on social media advertisement, you can connect with way more audiences compared to traditional methods.
With such a limited budget, it prompts the medium, large-sized B2B companies and even start-ups to advertise better in a minimal budget.
- Drive referral traffic
When a B2B posts something on social media, various users click the link to visit the landing page. Consequently, it benefits your site ranking on SERP as well. According to the report released in 2017, 34.8% of the overall website visit was due to web search. Social networks accounted for 25.6% of the total site visit. When you share a relevant link on your social profile, it improvises your backlink profile also. For a better result, work on the efficacy of content, its topic, keywords, tagline and every parameter that will target optimum audience.
- Expand brand reach
As we mentioned earlier, more than half of the global population remain active on social media. Hashtags (#) are trending these days that eventually help in boosting your global reach. With an effective hashtag strategy, you can enhance your site’s visibility. More than 4,80,000 posts on Instagram contains trending hashtags to make their content go viral.
- Most of the Businesses are on Social Media
One of the perks of social media marketing is that it helps B2B companies to collaborate with various companies around the globe. According to the reports of Facebook, 74% of the B2B firms remain active on social media than on their concerned platform. Marketing specialists use the social platform to enhance their social networks, coordinate business activities and make their relationship stronger.
- Target Desired Audience
B2B makes its content creation with a touch of variations to target audiences of a particular geographical location. When they use creative optimisation options, they reach audiences of every sector. As a result, CPAs improved in almost all regions. Along with the affordable CPAs, they targeted almost every user according to their wants, preferences and needs.
Despite such amazing benefits of using social media channels for B2B marketing, are you focusing on improving your advertisement goals for a better result?
How Social Media Drives Traffic for B2B firms?
- Know your marketing goals
The most important thing before you invest in any advertisement is to recognise one’s marketing goals. Marketing needs of B2B firms are entirely different from B2C firms. As you need to target other businesses, your content and posts should attract other companies to collaborate with you.
- Craft your strategies
Top B2B firms give importance to the needs of audiences more, keeping in mind the current trends. Depending on the user’s requirements, they make plans accordingly. Strategies, here, pertain to the content feature, link posting and tagline to drive traffic across the globe.
- Work on Appealing Visuals
Visuals attract the greatest number of users towards the website than the boring content. Use SEO techniques to make the content highly engaging. Add essential elements like compelling taglines, trending hashtags, empathy, visual appeal, storytelling, and many more. Approx 80% of users prefer social media content than reading articles and blogs.
Most B2B companies prefer user adoption to optimise their productivity. With the right aim, effective strategy and proven content, generate maximum leads. Social media marketing is the one-stop destination to improve your relationship with other sectors. If you are one of those B2B firms, still without a proper online presence, then launch your digital campaigns now and see your business grow rapidly.