19, Apr 2022
Categories
Website Development

10 Key Website Metrics Need to Keep on Track

Published On: 19, Apr, 2022

You might have invested a lot in website design and development to reach your target audiences to gain traffic. But to understand if your marketing strategies are working or not, you need to track important website metrics.

Here are essential website metrics you need to focus on for improving your conversions.   

a) Organic Traffic 

This metric will tell you the number of visitors coming to your webpage after performing a Google search. If you want to gain more traffic and visitors, your site needs to be search engine optimized. You’ll also need users to enjoy website content, to like informative blogs and videos.  

If this metric is a bit low for your site, try improving the content quality and digital marketing campaigns. Also, look for backlinks from high authority and relevant sites, making your site look more authoritative. 

Don’t forget to check out how they’re performing for those of you running Google ads.  

b) Bounce Rate 

It defines the percentage of people who landed on your website but left immediately without taking any action on the page. The Google Analytics will give you this information. So, if the bounce rate is high, you must focus on keeping visitors hooked.

To reduce bounce rate, you can do the following – 

  • Make the site user-friendly and easy to navigate
  • Have a simple menu button and search bar 
  • Add engaging videos, blogs, images, and graphics
  • Reduce pop-ups and ads 

c) Session Duration

This metric tells you the amount of time a visitor spent on your website. The average session duration is around 3 minutes. So, if it’s below that for your site, you need to make the page content more engaging. 

Visitors will automatically spend more time online if your website has exciting products/services, engaging videos, or interesting content. 

For instance, if you post an informative blog article,  visitors will read it till the end. Therefore, this will directly improve the session duration.  

d) Major Traffic Source 

It is an important metric used in digital internet marketing that tells you the primary source of your traffic. It can include social media platforms, targeted emails, or Google ads. 

By combining this information with the session duration, you can better understand your audience. 

Suppose your primary traffic source is targeted emails, and the visitors coming from here have longer session durations. So, it means that your email marketing is successful!     

e) Device Metrics 

You can also track the type of devices your audience uses to access your website. It can include a smartphone, laptop, tablet, or desktop computer. In addition, you can also look at the operating systems and browsers your site visitors use with this metric. 

Based on the information, you can update your website design, navigation, and content quality to attract more visitors.

f) Page Loading Time 

Whether you are a reputed organisation or a new startup, your official website must load fast. Remember that visitors will leave your website if it takes over 4 seconds to load.

If your page speed is low, you can hire professional website development companies like BluWebMedia to improve the page speed by optimizing images, CSS, enabling browser cache, etc. Also, try to detect and remove any unnecessary site content that can make the web page fast loading. 

A faster website will get you more visitors and enhance traffic!  

g) Returning Visitors 

If your website fetches a lot of organic traffic, then the number of returning visitors might be high. So, this website metric shows the number of visitors who come back again and again to your site.  

  • If you have few returning visitors, you can enhance the web copy by adding high-quality images, short videos, games, or quizzes. 
  • For product-based websites, you have to improve the quality of products or services you’re offering.  

h) Page Views Per Session 

This metric tells you the average number of web pages visitors access on your website. You’ll understand which pages or content your audience prefers.  

You can increase the page views per session by adding internal website links. As a result, visitors will check out other pages during each session.  

i) Click-Through Rate 

Click-Through Rate (CTR) tells you how many clicks are received on your website against display of search engine ads or display of your website on the SERP.  If this metric is high, you can rejoice as your advertisements, keywords, and web content are performing well! 

On the contrary, if this number is low, you need to make your web content more interactive. Try adding buttons with attractive Call-To-Actions (CTAs) at the end of articles or videos—that’ll make anyone click on it!  

j) Conversion Rate 

Perhaps the most important and well-loved metric, it tells you how many visitors got converted into customers. If your products and associated web content are valuable, visitors are bound to come back for more.

Google Analytics will let you know if a user filled out a form, purchased a product, or signed up for a newsletter.    

Summing Up

The ultimate aim of understanding these metrics is to improve your website performance. So, besides improving your SEO, ad campaigns, or videos, examine the content quality on your website. 

Always look for ways to improve the content and provide more value to the customers. If you didn’t get satisfactory results before, you can always reach out to an experienced web development agency.     

Share it now
FacebookLinkedInTwitter
17, Jan 2022
Categories
Website Development

Things To Plan Before Hiring a Website Development Company for Your Business

Published On: 17, Jan, 2022

In 2022, every business requires an online presence to increase sales. If you are starting a business, you will want to create a unique online identity that a website can offer you.

It is evident that you will require website development services from a qualified website development company to achieve that goal. Here, we will give you a guide that you must follow before hiring a web development company.

How To Plan and Hire a Web Development Company

When you want to obtain services related to website development for your business, there are aspects to analyse from your end. Having a clear approach to the following points will help you get through to the correct development agency:

1.    Purpose

It is clear to you that you need a website. But are you clear about how you want to utilise it to grow your business?

Are you considering an eCommerce site to sell your products and services online? Or do you want to share information about what you do to generate sales?

Once you ensure the purpose behind what you require, it will help you approach and explain your requirement. A credible web development company will give you suggestions based on your basic idea and expectations.

2.    Reviewing Competitors

If you do not have a clear idea about how you want your website to look, you might take your competitor’s sites as references. Going through their representation will give you better ideas and samples to help the web development company for reference.

Going through your competitor’s website will give you an idea of what similarities and differences you want. It will be easier for you to explain to the web developer of ideas you wish to use and eliminate. Moreover, it helps you visualise a basic structure that you approve of.

3.    Knowing Questions to Ask

To determine collaborating with a good website development company, you will ask questions relevant to your expected services. The following points give you insights into relative questions you need to jot down to know what to expect from the service provider:

  • Area of expertise
  • Years of experience
  • Designing process
  • Content management
  • Development process
  • Client servicing
  • Time taken to complete
  • Inputs required
  • Frequency of upgrade and cost
  • Budget

Once their commitment matches your expectations, you will want to hire a web development company for their services.

4.    Providing a Space for Creativity

To create a unique website that stands out compared to competitors, you have to provide a space for creativity to the developers. From design to content, several aspects need exclusive attention. These aspects are beyond the technical processes involved in website development. It is the part you will represent to your target audience to gain their interest.

Final thoughts

BluWebMedia is a website development company with over 500 clients across 25 nations. Our expertise and diverse knowledge across industries make us the perfect fit to create a complete website for your audience. Contact us today to get a detailed insight about how we help shape brands by exhibiting them at their best!

Share it now
FacebookLinkedInTwitter
19, Aug 2021
Categories
Blu Ocean Digital Internet Marketing Website Development

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow

Published On: 19, Aug, 2021

There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.

Owning a website for your business should be one of the top aspects to tick when starting.

The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.

Why Your Start-Up Requires a Website To Grow?

Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:

1. To Create a Profile For Your Business

A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.

A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.

Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.

2. Search Engine Optimization (SEO)

As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.

Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..

3. Allows You To Engage

A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.

A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.

4. Easy To Navigate

Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.

A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.

5. Gives Clarity

Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.

Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.

6. Cost-effective

Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.

Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.

Final thoughts

Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.

Share it now
FacebookLinkedInTwitter