19, Aug 2021
Categories
Blu Ocean Digital Internet Marketing Website Development

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow

There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.

Owning a website for your business should be one of the top aspects to tick when starting.

The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.

Why Your Start-Up Requires a Website To Grow?

Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:

1. To Create a Profile For Your Business

A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.

A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.

Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.

2. Search Engine Optimization (SEO)

As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.

Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..

3. Allows You To Engage

A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.

A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.

4. Easy To Navigate

Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.

A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.

5. Gives Clarity

Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.

Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.

6. Cost-effective

Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.

Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.

Final thoughts

Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.

Share it now
12, Aug 2021
Categories
Blu Ocean Digital Internet Marketing

Reasons Why Outsourcing Digital Internet Marketing Is Smart

It took a pandemic to prove that remote work counts as much as working from an office. The phenomenon led to more and more people believing in outsourcing work to agencies than building in-house teams. Thus, this has also changed people’s perspectives about hiring full-time employees and committing to their expectations and growth.

Outsourcing projects is a credible way to get tasks done without committing to long-term associations. Moreover, there are several advantages of hiring a renowned agency than forming an in-house digital marketing team.

Reasons to outsource digital internet marketing services

Here we will discuss why IT companies across the globe look for affordable yet effective alternatives to outsource digital services:

Meets temporary requirement

If your requirements are not regular, you do not have to become a retainer to an agency. You also do not have to hire full-time digital marketing experts for the same.

Outsourcing work to digital agencies becomes a more accessible option as you can hire and pay them on a project basis. Such collaborations are efficient for temporary tasks or projects with irregularities. Further, you can rehire them according to your requirements.

No geographical barrier

When looking for service providers to take up outsourcing projects, one does not have to limit themselves geographically. Unless there are reasons to meet an individual or a team in person, one can outsource work to any agency across the globe.

The determinant specifically helps companies who look for quality services at an affordable price. For example, IT companies from countries like the US, the UK, Canada, Singapore can get digital services at an affordable price from a country like India. The skill and expertise will be as expected, but the cost comparatively less against agencies in their own country.

Offers expertise

Depending on the size of a company and budget, one should consider forming an in-house digital internet marketing team.

Most people are turning to outsource because of the reluctance to bear with high overhead costs per employee. When aligning the same with government policies, it can seem more overwhelming.

A digital marketing team in an agency will have experts in different genres like designing, SEO, content, etc. Thus, they have a broader scope of offering you complete solutions.

Outsourcing work to a team of expert digital marketers will allow them to offer 360-degree solutions to your or your client’s marketing requirements. They will go through an in-depth research about your company and give you the ultimate ways to reach your target audience.

Save times

Outsourcing saves you time because you do not need to hire and train employees for building an in-house team. A digital marketing agency will provide quality services that will cover only the cost of the projects they render. So, it eliminates the need of sustaining a growing workforce and the probable lack of their competencies.

Improve efficiency

Collaborating with a credible digital marketing team can help improve a company’s functionality for two significant reasons:

  • It allows you to hire experts in the given field and meet your goals faster
  • It lets you focus on what you do and free yourself from additional responsibilities.

Having an in-house team needs you to take additional responsibilities to measure their progress and efficiency. A digital firm will offer you better quality services and also free you from unnecessary burdens.

Have access to the latest technology

When you consider building a digital marketing team, you not only consider employee remuneration but also cost related to technology. Digital marketing is thoroughly based on premium software and expensive hardware to sustain such programs.

A digital internet marketing agency invests in such technology to fulfill its targets. They purchase costly tools and constantly update themselves. These help them compete with growing competition and stay at the top of marketing trends.

Final thoughts

Cost-effectiveness is the primary reason why outsourcing services is way better than having an in-house digital marketing team. The other vital reasons include guaranteed expertise and reduced work pressure.

Share it now
08, May 2021
Categories
Blu Ocean Mobile App Development

How Mobile Apps Generate Higher ROI for Business?

A significant reason for the enormous growth of smartphones is the availability of several mobile applications. These apps come with excellent features & brilliant utilities. Today’s modern world is heavily dependent on mobile devices. Thus, mobile applications seem to invade every sphere of our lives & businesses. 

Smartphone apps brought numerous changes to the marketplace. Including how we transfer money, book hotels, eat out, and order products. That’s why entrepreneurs & business organizations should think prominently about utilizing mobile apps to gain higher returns and multiply customer reach. Fortunately, this article will tell you how you can boost your business revenue via business apps!

Bring Forth Paid Apps

This one involves coming up with an application only accessible by users after payment. Meaning, you need to build an app including paid or premium features. It starts from the downloading phase to purchasing products from the application.

However, be cautious when regulating the amount. As it might drive away potential clients by setting an expensive fee. That way, you’ll achieve great responses & reviews too.

Freemium apps

Freemium apps are undoubtedly one of the most efficient ways to boost the monetary value of an application. All you’re required to do is offer some features for free. But with restricted functional capability. If a client likes the free features, he/she will pay willingly to get access of additional features. 

Use of Push Notifications

Online users abandon the products & services after a while. But you can avoid this situation by using push notifications. If you own a mobile app, send push notifications to your platform. 

Now, how do push notifications work? Well, they act as a reminder for clients to purchase new items. That’s not all! You can inform your clients regarding new merchandise too.

Localization

Most top-rated mobile apps ensure that the platform is swifter to use by individuals residing around the globe. It suggests that you also need to localize your services for people to grasp what it entails.

For instance, you need to add-up different languages understandable by users. The beauty of this approach is that you’ll gain success over communication barriers. So, tune to mobile app development, and in the end, you’ll get to lure more crowd to your app. 

Social Media

You can’t afford to overlook the audience of social media when it comes to your business flourishment. One of the means you can capitalize on this is by owning a mobile application. Contact any mobile app development agency, and get access to one. This way, you’ll get the chance to share your app’s link with people on social media platforms. 

In-app Advertisement 

In-app ads avail platforms grow at a rapid pace. For this, you need to associate with third-party companies who’ll place your business ads on their apps, or vice versa. 

Under this, you can choose between native and interstitial apps. The core is to achieve a win-win scenario for both parties. However, don’t bomber users with multiple advertisements.

Share it now
26, Apr 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce

How to Increase Customers for Your Online Fashion Merchandise

Whether you’re running a clothing brand or launching one, thinking about market share & brand exposure should always be prominent. Although, as more & more clothing brands are getting established, the competition is boosting up and you won’t succeed in your work unless you attract customers to your e-Shop.

By all means, that seems like it’s easier than done. Assembling clients for an online store might be difficult and time-consuming. Therefore, to make the process swifter, we’ve listed the five very effective digital internet marketing strategies. These will help you gather lots of traffic without spending a lot of pennies.

An Attractive Website

An online store’s webpage is its representation. That’s why it has to be astonishing, or else customers will simply swipe away. So, the first impression is the last. If customers aren’t impressed, they won’t purchase anything and won’t come back too.

People have thousands of online shops to choose from, and they’ll pick the one whose design is most aesthetic & modern. The reason behind this logic is straightforward- A well-maintained store is considered more trustworthy and reliable. So, hire a digital internet marketing agency, and let them control!

Customer Service

Outstanding customer care is what your website needs! As they say,

“There’s no better promotion than satisfied customer”. Make the experience of shopping from your eCommerce website remarkable- in a positive way. 

“Timely responses are the key to achievement”. If you wish to attract people, you need to reply to all their comments and queries ASAP! Be helpful, competent, friendly and brace yourself to witness the power of words in marketing.

Social Media

Digital marketing for online shops becomes more uncomplicated due to social media. It’s one of the platforms that allow you free promotion. If you publish advertisements among channels, you will pay, but the presence is free.

The way to succeed in social media is by offering marvelous content. You have to be appealing so that people will follow you & your moves; If you manage to do so, you’ll run a great marketing channel at no additional expenses. Follow the routine-

  • Post regularly
  • Engage your followers
  • Post pictures with graphics in them. 
  • Choose the best platforms for your business, but focus mainly on Facebook, Instagram & Pinterest.

Discounts and Promos

People love discounts and promo offers. The word “FREE” gives customers an emotion of irrational excitement. But how you can use this feeling in your online store to grab customer attention? One idea- Offer FREE SHIPPING to customers!

Another way is to provide discount coupons. Give those coupons to new customers so that they approach their first purchase. Give your loyal customers special offers like, “Buy 2 get 1 free”, or gifts for orders over a particular amount. 

Email-Marketing

Email marketing is both a practical and cheap solution to gather a bunch of customers. But what can you do? Well, send mails-

  • Regarding new items, promo codes and sales
  • about recommended products   
  • to customers who haven’t been active in your shop with discount coupons to make them revisit your site

As you can see, you don’t require millions to attract people. The foremost vital thing’s to be creative. Now that you’ve gained enough knowledge go start promoting your merchandise with the help of an advanced digital internet marketing agency like BluWebMedia!

Share it now
22, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

How is Voice Search Changing The Dimension for Digital Internet Marketing?

Our personal and professional lives are intertwined with the internet. We turn to our search engines for every tiny thing we want to know, and we get credible results within seconds.

Now, what if instead of typing out your query, you’d rather say “Hey Google” and then voice out your question? Would you find it more interesting, or would you do it for comfort? Would you want to do the same while looking through different websites for products and services, or would you stick to typing out as you do now?

Well, voice search is an inevitable incorporation that several businesses need to make because that’s a new way to reach the target audience. The evolving technology recognises speech so that you can search simply by talking out loud.

Why do people need voice search?

Voice search is an alternative to swiping the touchscreens to operate your digital devices. A smartphone user might want to use voice search instead of typing out for:

  • Making a query on the search engine
  • Looking for specific data, like weather update or sports score
  • Searching for files stored in their smartphones
  • To call someone
  • To select an option

Voice search is not new, but its application is gradually expanding. This is why more and more business owners are incorporating voice search to reach their potential customers.

Digital strategies for voice search

Since your potential customers are changing their way of searching for information, you will want to change how they can reach out to you. You will not want to only focus on traditional search engine optimisation (SEO) strategies but increase competency with this growing form of searchability. A digital internet marketing agency can play a pivotal role to help your business incorporate this technology to help them grow.

An agency will curate the right digital internet marketing strategy for your business to help you get organic reach even with the new search option. Here are some of the strategies that digital agencies use to keep your pace up:

Going beyond the concept of ‘Page 1’

For the last two decades, marketers have tried several ways to rank their position on the search engine. But the search engine result pages (SERPs) are very different from what they used to be. With regular updates and technological advancements, search engine companies are forced to change their policies often. Marketers have to follow their algorithm to improve their rankings. Moreover, they now have to go beyond the concept of being on Page 1.

Traditionally, SEO strategies was mainly focused on written content that could compel users to click on results. The requirement of using keywords to match a specific type of queries was the key to follow. A webpage coming on the first page would have meant a significant win for the website as users were accustomed to checking the first few results only. However, voice search is changing the dynamic entirely.

Users don’t need to go through five different options to choose the one that gives them satisfactory results. With voice search, users rarely get two options – the first result usually serve the purpose. If not, they search again by speaking out different ‘keywords’ that lands them their appropriate results.

To simply put, ranking among the top five is not good enough anymore. The nature of voice search is much related to the optimised results that are present by search engines. A digital internet marketing agency will help you grasp your audience with such precision.

Changes in content development

If it is not apparent already, voice search makes reachability a lot harder than it already was due to old SEO practices. Understanding what users want while typing and creating content accordingly is different. For voice search, a digital internet marketing strategy needs to focus on how a search can be spoken and take deeper intent into account.

For example, when we speak, we use longer sentences against what we do when typing. While most typed searches are short and keyword driven, voice is lengthier and includes more words. For example, you will type “weather in Mumbai”, but while asking, you would rather say, “what is the weather today in Mumbai?

Content needs to incorporate natural language tonalities to grasp words when spoken and show search accordingly. Instead of targeting short keywords, webpages need to incorporate long-tail keywords. If you consider using complete sentences as the target keyword, your header will include the same. Such pages have higher ranking possibilities as well.

Is it credible to capitalise on voice search?

Businesses looking to get ahead of their game need to consider adopting voice search sooner or later. A digital internet marketing agency like BluWebMedia can assist your business to reach such heights and beat competitors. It acknowledges the growing importance of voice search and incorporates the right strategies to drive maximum opportunities for clients.

Share it now
16, Mar 2021
Categories
Blu Ocean Mobile App Development

Top 10 Things to Know While Planning for Mobile App Development

In this era of the internet, mobile applications have become the most innovative channel to reach your clients and grow your business. Among the vast ocean of creative and unique applications, chances are there that your application might go unnoticed. Mobile app development is not just about getting things done by developers. An excellent mobile app needs to be strategized, organized, and designed to solve end-user’s purposes.

Before delving towards developing an app for your business, you are to gauge several result-oriented aspects beforehand imperatively. Here are 10 essential things to consider to make your app stand out.

  • Focus on Target Users/Audience

You must understand your target users along with their requirements and goals. Research the platforms that consumers mostly use and know what kind of user experience they want to have. Each customer has a unique need and uses a different device, and you need to identify them correctly.

  • Select the Right platform

Choose the platform on which you want to go for subsequent native app development. This step can be befuddling to start with. You can choose from iOS or Android. Take a holistic approach to deliver specific customer-driven apps to offer the best user experience and effective results.

  • Do Adequate Market Research

Building an app needs extensive market research to understand the market scenario. It will help you grasp to provide valuable insights about the current market scenario and your competitors in this segment.

  • Find the Best Viable Solution

Try to get the minimally viable solution. Make some basic functional app initially and upgrade it gradually as per the customers’ demands to improve their experience. The app will be more refined this way.

  • Release Multiple Versions

Release initial versions and keep adding new features gradually. This will be engaging for the customers. The trick is not to release many versions frequently.

  • Balance Your Business and Users

Balancing between your business and users is essential. Gather information on technical feasibilities, business viability, experts’ opinions, and user studies to achieve the perfect balance.

  • Explore

You should explore various avenues of apps and their platforms. There are different interface paradigms to experiment but keep users’ expectations in mind. Go for hybrid app development if needed.

  • Hold Frequent Discussions With Your IT Team

Frequent discussion is needed with your IT teams to stay updated with trends in the app market. Whether you go for iOS app development or android app, the aspects of scalability, API translation, API management are to be instilled in the app.

  • Plan to Analyze

You should plan to analyze various considerations like potential features, technologies, platforms, and results. Exploring your app is extremely important. This will be very impactful.

  • Reflect

Even after developing the app and providing continuous updates, you must reflect on how the app is doing, whether it can meet customers’ requirements or expectations. This practice will be very rewarding for your business and your customers.

Share it now
03, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

Top 5 Reasons Why You Need Digital Internet Marketing in 2021

2020 changed the way we work because it was the year of the coronavirus pandemic that brought the world to a standstill. While physical businesses were shut for months, there was a steep growth of online businesses. Amazon is the best example as its growth increased by 40% in July 2020, compared to what it was in 2019.

You might not be an online seller and be someone who has significantly made a mark by growing a physical business. However, you cannot deny the importance of online presence for your business after the pandemic. No matter how big or small your business is, an online presence is vital to grow your customer base.

Why you need digital internet marketing for your business in 2021?

Here are some of the fundamental reasons why your business needs digital internet marketing today:

1. It helps you embrace the Digital Era

If you check movie reviews or product reviews before booking a ticket or ordering a product, you depend on the internet to make decisions. Similarly, you would want your target customers to choose your product and services on digital platforms.

Digital marketing can play a pivotal role in helping you grow your business presence online. You need to select the most efficient digital internet marketing agency to help your business.

As you approach an agency for their services, they will share strategies to build online presence of your business. They will apply digital marketing techniques like SEO, social media marketing, online paid advertising, influencer marketing and other ways to bring you to the top.

2. It offers you interactive platforms for Customer Interaction

Social media marketing is a vital part of digital marketing that allows you to interact with your potential customers and understand their psyche and preferences. Platforms like Facebook, LinkedIn and Instagram are social media channels to grab attention with engaging content and enhance customer base.

3. It helps you follow up with the Latest Trends

A latest digital strategy is to follow running trends and stay relevant. As your target customers relate to such trends, your digital presence automatically becomes interesting to them.

From updating blogs on your website based on current trends to occasionally posting memes on your Facebook page, there is a lot to do. Since trends can change within hours, it is imperative to allow a digital internet marketing agency to help you catch up at the right place.

4. Comparatively much Affordable 

Brand building can be costly if you plan to invest in marketing tactics through traditional advertisements. You can definitely reach out to the masses through TV commercials nationally or globally or print on hoardings and press ads locally. However, the cost will be extremely high.

Digital marketing is comparatively much affordable in 2021. Moreover, it is wiser to opt for cost-effective ways of lead generation during a volatile global economic situation.

5. Competitors are going Digital

If the above points were not convincing enough, this is one point that might change your perspective. Your competitors are probably using great digital marketing tactics like search engine optimisation, convertion rate optimisation, email marketing, while you are still unsure about your digital presence.

Digital Internet Marketing is the key to lead generation, shaping consumer base, and influencing buying decisions. You can take charge of all of these aspects if you collaborate with a potential digital marketing agency that helps you achieve your goals.

Share it now
23, Jan 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce Uncategorized Website Development

Launching your Very Own Ecommerce Site Made Simple and Easy

The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.

Worried about how to do it? Well, a professional web development agency will do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world. 

Advantages of An Ecommerce Website

The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:

  • Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website development and organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?  
  • Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.  
  • It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
  • It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.

Things to Bear in Mind When Building an Ecommerce Website

While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platform to use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.

It is advised that you take the help of an experienced web development agency to get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.

As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:  

  • Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
  • Pay attention to the small details: Get involved in the process of Ecommerce website development along with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
  • Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.  

While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!

Share it now