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+91 6289 187 548

info@bluwebmedia.co.in

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Category: Blu Ocean

How AI is Revolutionizing Customer Service in Business
15, Jun 2023
Categories
Blu Ocean

How AI is Revolutionizing Customer Service in Business

Published On: 15, Jun, 2023

Artificial intelligence (AI) is rapidly changing the way businesses operate, and customer service is no exception. AI is being used to automate tasks, personalize experiences, and provide proactive support in ways that were never before possible.

Here are some of the benefits of using AI in customer service:

Improved efficiency: AI can automate many of the tasks that are currently handled by customer service representatives, freeing them up to focus on more complex issues. This can lead to shorter wait times and faster resolution times for customers.

Personalized experiences: AI can be used to personalize the customer experience by providing recommendations, upselling and cross-selling products, and resolving issues more quickly. This can help to improve customer satisfaction and loyalty.

Proactive support: AI can be used to proactively identify and resolve customer issues before they become major problems. This can help to prevent customer churn and improve customer satisfaction.

Here are some of the applications of AI and process automation in customer service:

Chatbots: Chatbots are computer programs that can simulate conversation with humans. They can be used to answer customer questions, resolve simple issues, and provide general support.

Sentiment analysis: Sentiment analysis is the process of identifying the emotional tone of text. It can be used to understand customer feedback and identify areas where customer satisfaction is lacking.

Predictive analytics: Predictive analytics is the process of using historical data to predict future behavior. It can be used to identify customers who are at risk of churning and take steps to prevent them from leaving.

AI is still in its early stages of development, but it has the potential to revolutionize customer service. By automating tasks, personalizing experiences, and providing proactive support, AI can help businesses to improve customer satisfaction, loyalty, and retention.

What Does AI Mean for Customer Service?

AI is changing the way customer service is delivered. In the past, customer service was largely a manual process, with agents handling customer inquiries and resolving issues. However, AI is now being used to automate many of these tasks, freeing up agents to focus on more complex issues.

AI is also being used to personalize the customer experience. By understanding customer preferences and past interactions, AI can provide recommendations, upsell and cross-sell products, and resolve issues more quickly. This can lead to improved customer satisfaction and loyalty.

How does AI improve customer service?

AI can improve customer service in a number of ways, including:

Providing 24/7 support: AI-powered chatbots can provide support 24/7, which can be helpful for customers who need help outside of normal business hours.

Resolving issues quickly: AI can quickly identify and resolve common issues, which can reduce customer wait times and improve customer satisfaction.

Personalizing the customer experience: AI can personalize the customer experience by providing recommendations, upselling and cross-selling products, and resolving issues more quickly.

Improving customer satisfaction: AI can improve customer satisfaction by providing a more personalized and efficient customer experience.

There are a number of ways to use AI in customer service, including:

Automating tasks: AI can be used to automate many of the tasks that are currently handled by customer service representatives, freeing them up to focus on more complex issues.

Personalizing the customer experience: AI can be used to personalize the customer experience by providing recommendations, upselling and cross-selling products, and resolving issues more quickly.

Proactive support: AI can be used to proactively identify and resolve customer issues before they become major problems.

Why AI is the future of customer service?

AI is the future of customer service. It has the potential to improve customer satisfaction, loyalty, and retention in a number of ways. As AI continues to develop, it will become even more powerful and versatile, making it an essential tool for any business that wants to provide excellent customer service.

Exploring the Power of AI: Unleashing the Potential of Generative Fill in Photoshop AI
Exploring the Power of AI: Unleashing the Potential of Generative Fill in Photoshop AI
08, Jun 2023
Categories
Blu Ocean

Exploring the Power of AI: Unleashing the Potential of Generative Fill in Adobe Photoshop AI

Published On: 08, Jun, 2023

Artificial intelligence has revolutionized various industries, and graphic design is no exception. With the advent of generative fill in Photoshop AI, designers now have access to a powerful tool that can unlock their creativity and take their artwork to new heights.

In this article, we will delve into the world of generative fill, exploring its features, benefits, and how to effectively use it in your design process.

The Arrival of Generative Fill in Adobe Photoshop AI

Generative fill is an innovative feature introduced in Photoshop, enabling designers to automatically generate content based on the existing elements in their artwork. It leverages deep learning algorithms to analyze patterns, textures, and colors in an image and create new content that seamlessly blends with the original composition. This AI-powered tool has opened up endless possibilities for designers, offering quick and efficient ways to enhance their artwork.

Photoshop AI Features: Beyond Generative Fill

While generative fill is a game-changer, Photoshop AI offers a range of other powerful features that further augment the design process. From intelligent object removal and content-aware scaling to automated color correction and image enhancement, AI algorithms in Photoshop provide designers with advanced tools to streamline their workflow and achieve stunning results.

Enhance Your Creative Potential with Generative Fill in Photoshop AI

Generative fill empowers designers to push the boundaries of their creativity. It offers a wealth of possibilities, allowing you to generate new objects, create captivating backgrounds, extend images seamlessly, and even remove unwanted elements. Whether you’re working on digital illustrations, photo composites, or graphic design projects, generative fill can spark new ideas and enhance your artistic vision.

Accessing Generative Fill in Photoshop AI: A Quick Guide

To access generative fill in Photoshop AI, simply select the area in your image where you want to apply the fill and navigate to the “Edit” menu. From there, choose the “Fill” option and select “Generative Fill” as the content-aware option. Photoshop AI will analyze the image and generate content that seamlessly blends with the surrounding elements.

How to Use Generative Fill?

  • Generating Objects: If you want to add new elements to your composition, simply select an area where you want the object to appear, apply generative fill, and let Photoshop AI work its magic. It will intelligently generate objects that fit seamlessly into your artwork.
  • Generating Backgrounds: With generative fill, you can effortlessly create stunning backgrounds by selecting a portion of your image and generating content that seamlessly extends the existing background. This feature is particularly useful for creating visually engaging designs with depth and complexity.
  • Extending Images: Need to extend the canvas or fill in missing areas in an image? Generative fill makes it easy. Just select the desired area, apply the fill, and watch as Photoshop AI generates content that blends naturally with the surrounding image.
  • Removing Objects: Generative fill also enables you to remove unwanted objects from your images. Simply select the area containing the object you want to remove, apply the fill, and let Photoshop AI intelligently generate content that fills the gap seamlessly.

Benefits of Generative Fill

Generative fill offers several benefits to designers. It saves time by automating content generation, eliminates the need for manual pixel manipulation, and provides quick solutions for enhancing artwork. Additionally, generative fill helps designers overcome creative blocks by providing fresh ideas and inspiring new directions for their designs.

In conclusion, generative fill in Photoshop is AI-powered content generation tool that empowers designers to explore their creativity, generate captivating content, and enhance their artwork effortlessly. By leveraging AI algorithms, designers can now push the boundaries of their designs and create visually stunning compositions.

Disclaimer: The terms “Photoshop” and “Adobe” are registered trademarks of Adobe Systems Incorporated. The use of these terms in this blog post is for informational purposes only and does not constitute an endorsement of any product or service by Adobe Systems Incorporated. For more information about Adobe, please visit their website: https://www.adobe.com/
22, May 2023
Categories
Blu Ocean Digital Internet Marketing

How AI is Helping Brands Improve Search Engine Ranking and Content Engagement?

Published On: 22, May, 2023

In today’s digital world, content is king. As businesses increasingly rely on digital channels to reach customers, the importance of high-quality, engaging content cannot be overstated. However, creating great content is only half the battle – ensuring that it is discoverable and engages the right audience is equally important.

This is where content optimization comes in. Content optimization refers to the process of improving the visibility and effectiveness of content by making it more attractive to search engines and audiences alike and while content optimization has been around for some time, the rise of artificial intelligence (AI) is taking it to a whole new level.

In this article, we’ll explore how AI is helping brands optimize their content for search engines and improve content engagement.

Keyword Research: Finding the Right Words to Target

One of the key components of content optimization is keyword research. By identifying the terms and phrases that people are searching for, brands can create content that is more likely to be discovered by their target audience. However, traditional keyword research methods can be time-consuming and imprecise.

This is where AI-powered tools come in. By analyzing vast amounts of data and using machine learning algorithms, these tools can identify relevant keywords and phrases with greater accuracy and efficiency than traditional methods. This allows brands to create content that is more likely to rank well in search engine results pages (SERPs).

Content Creation: Ensuring Relevance and Readability

Once the right keywords have been identified, the next step is to create content that is both relevant and readable. This involves striking a balance between incorporating keywords into the content and ensuring that it reads naturally and engages the reader.

Again, AI-powered tools can help. By analyzing the content of top-ranking pages for a given keyword, these tools can identify patterns and trends in terms of language, structure, and tone. This can help brands create content that is not only optimized for search engines but also more engaging and valuable to their target audience.

Content Promotion: Getting the Right Eyes on Your Content

Finally, once the content has been created, the challenge becomes getting it in front of the right people. This is where content promotion comes in. By using various channels such as social media, email marketing, and influencer outreach, brands can reach a wider audience and drive more traffic to their content.

AI-powered tools can help here as well. By analyzing audience data and behavior patterns, these tools can identify the channels and tactics that are most likely to be effective for a given piece of content. This can help brands optimize their promotion efforts and get the most bang for their buck.

Conclusion

Content optimization is a critical component of any digital marketing strategy. By optimizing their content for search engines and improving content engagement, brands can increase their visibility, drive more traffic, and ultimately, achieve their marketing objectives. And with the help of AI-powered tools, this process is becoming more efficient, effective, and accurate than ever before.

Website Development Trends 2022
22, Dec 2021
Categories
Website Development Trends

Comprehensive Guide for Website Development Trends 2022

Published On: 22, Dec, 2021

There are more than 5 billion active users that operate internet services every day. Thus, with every passing year, there are new trends introduced to improve user experience. When updating your website, you will want to look through current trends that can increase online reach. Here we will discuss the top website development trends that will dominate throughout 2022.

Top Website Development Trends for 2022

1. Chatbots

As more and more businesses are introducing artificial intelligence for automation, chatbots have become a common incorporation. Chatbots are a texting format that allows a website visitor to ask questions and get automated replies. A chatbot can replace calling a customer care executive, waiting in line, and resolving a query. It simplifies, saves time, and offer a convenient user experience.

2. Voice search

Our smartphones are not equipped with digital voice assistants, ready to serve us with answers to our voice commands. Voice search is another form of AI incorporation that quickly answers your website queries through voice assistance.

3. Video content

Video content is currently engaging people more than text, image, or other forms of content. Website development strategies must include this catchy content format to keep your visitors hooked to your pages.

Embedding video backgrounds have become a common trend and will continue throughout 2022. Attractive visuals interest potential customers and leave a good impression. You can quickly increase user engagement significantly because videos simplify what you want to convey.

For example, when going through products on Amazon, you don’t just get images but also descriptive videos. Such videos give you a brief insight into how your product looks, how you can install it, and other details. Such content makes products more sellable and enhance brand reliability.

4. Website Load Time

Some trends will never lose priority. With 5G internet speed, we need website load times to go shorter than ever!

Quick loading time has always been one of the driving factors for search engine optimization and user experience. It will continue to have significance and retain the capability to make or break businesses.

The performance of a website has a direct impact on how successful is a company’s online presence. Thus, always hire the best website development service to ensure such requirements are accurately served.

5. Enhanced Data Security

Data theft has become one of the biggest internet threats. Just as internet services develop, hackers get stronger too. It has become imperative to doubly secure websites from cybercriminals.

To ensure hackers cannot steal your customer data or cause harm to your reputation, you need enhanced security services. Security testing, encrypting sensitive data, choosing third-party services with advanced cybersecurity are crucial measures businesses need to develop their websites.

Final Thoughts

To improve your current website or build a strong one, you need a leading web development company. BluWebMedia has extensive experience in website development and digital marketing. We will help you stay on top of the trends and develop your website to make it more user-friendly and secure.

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow
19, Aug 2021
Categories
Blu Ocean Digital Internet Marketing Website Development

Top 6 Reasons Why Every Start-Up Should Have a Website To Grow

Published On: 19, Aug, 2021

There are almost 1.7 billion websites on the internet. So, it is evident that you will have competitors to fight with, but that should not be the reason not to have one for your start-up.

Owning a website for your business should be one of the top aspects to tick when starting.

The digital world is growing, and having an online presence has become significant. It not only helps you stay relevant but also helps you reach out to your target audience.

Why Your Start-Up Requires a Website To Grow?

Every entrepreneur needs to exhibit what they do on the internet to create an audience that converts into customers. Here are some legit reasons why your start-up requires a website:

1. To Create a Profile For Your Business

A visiting card aids the process of knowing an acquittance. When you hand over your card to the person you just met, you share your name, email ID, phone number, and details related to your profession.

A website for a start-up primarily works like a digital exhibit that you share to make people aware of it. The foremost people you might send it to would be your friends and family members.

Gradually, your website will reach out to your target audience with appropriate optimization and help more people know what you do. The process will not only increase your profits but make people know more about who you are and what you do.

2. Search Engine Optimization (SEO)

As mentioned above, the primary purpose of your website is to build brand awareness. Once you share the website URL with your friends and families, you will want it to reach further.

Search engine optimization is the only strategic formula digital internet marketing experts use to make your website rank on Google. Your start-up needs SEO strategies to attract people who will not only view your content but also allow you to render your products and services..

3. Allows You To Engage

A credible web design automatically paves a path to make people connect to you. A simple yet elegant layout will make people stay on your website and explore what you do.

A professional web designing agency will create an engaging interface for your users. It will make them take an interest in connecting with you and hiring your services or buying your products.

4. Easy To Navigate

Creating a compelling website can help you engage and retain people. An intuitive design that is easy to navigate will increase user-friendliness and save people’s time. It will also make them want to revisit.

A web design should not only be attractive to look at but should also be user-friendly. Ease of navigation ensures fewer bounce rates and offers customers the satisfaction they are looking for when surfing your website.

5. Gives Clarity

Your website can give a clear idea to people about the purpose behind your business. A valuable website will have short descriptions that are precise yet informative. Such information will explain the objectives and the goals of your business and let your clients evaluate what to expect.

Try to have a minimalistic web design that interests users and gives them the relevant data they want. To know what to add to your website precisely, you need a good web developer, designer, and content specialist.

6. Cost-effective

Start-up businesses have crucial budgets, and they need to curtail costs in every possible way. Creating and optimizing a website is cheaper than traditional advertising methods. Moreover, it is a long-term asset that people can refer to at any time.

Building a website is a one-time investment for your business. Once you set it up, you will only need a regular update. The entire process is cost-effective and sustainable.

Final thoughts

Every business needs a website to showcase its credentials and reach out to its target audience. It is a primary step to use digital media and stay relevant amidst competitors and changing trends.
12, Aug 2021
Categories
Blu Ocean Digital Internet Marketing

Reasons Why Outsourcing Digital Internet Marketing Is Smart

Published On: 12, Aug, 2021

It took a pandemic to prove that remote work counts as much as working from an office. The phenomenon led to more and more people believing in outsourcing work to agencies than building in-house teams. Thus, this has also changed people’s perspectives about hiring full-time employees and committing to their expectations and growth.

Outsourcing projects is a credible way to get tasks done without committing to long-term associations. Moreover, there are several advantages of hiring a renowned agency than forming an in-house digital marketing team.

Reasons to outsource digital internet marketing services

Here we will discuss why IT companies across the globe look for affordable yet effective alternatives to outsource digital services:

Meets temporary requirement

If your requirements are not regular, you do not have to become a retainer to an agency. You also do not have to hire full-time digital marketing experts for the same.

Outsourcing work to digital agencies becomes a more accessible option as you can hire and pay them on a project basis. Such collaborations are efficient for temporary tasks or projects with irregularities. Further, you can rehire them according to your requirements.

No geographical barrier

When looking for service providers to take up outsourcing projects, one does not have to limit themselves geographically. Unless there are reasons to meet an individual or a team in person, one can outsource work to any agency across the globe.

The determinant specifically helps companies who look for quality services at an affordable price. For example, IT companies from countries like the US, the UK, Canada, Singapore can get digital services at an affordable price from a country like India. The skill and expertise will be as expected, but the cost comparatively less against agencies in their own country.

Offers expertise

Depending on the size of a company and budget, one should consider forming an in-house digital internet marketing team.

Most people are turning to outsource because of the reluctance to bear with high overhead costs per employee. When aligning the same with government policies, it can seem more overwhelming.

A digital marketing team in an agency will have experts in different genres like designing, SEO, content, etc. Thus, they have a broader scope of offering you complete solutions.

Outsourcing work to a team of expert digital marketers will allow them to offer 360-degree solutions to your or your client’s marketing requirements. They will go through an in-depth research about your company and give you the ultimate ways to reach your target audience.

Save times

Outsourcing saves you time because you do not need to hire and train employees for building an in-house team. A digital marketing agency will provide quality services that will cover only the cost of the projects they render. So, it eliminates the need of sustaining a growing workforce and the probable lack of their competencies.

Improve efficiency

Collaborating with a credible digital marketing team can help improve a company’s functionality for two significant reasons:

  • It allows you to hire experts in the given field and meet your goals faster
  • It lets you focus on what you do and free yourself from additional responsibilities.

Having an in-house team needs you to take additional responsibilities to measure their progress and efficiency. A digital firm will offer you better quality services and also free you from unnecessary burdens.

Have access to the latest technology

When you consider building a digital marketing team, you not only consider employee remuneration but also cost related to technology. Digital marketing is thoroughly based on premium software and expensive hardware to sustain such programs.

A digital internet marketing agency invests in such technology to fulfill its targets. They purchase costly tools and constantly update themselves. These help them compete with growing competition and stay at the top of marketing trends.

Final thoughts

Cost-effectiveness is the primary reason why outsourcing services is way better than having an in-house digital marketing team. The other vital reasons include guaranteed expertise and reduced work pressure.

How Mobile Apps Generate Higher ROI for Business?
08, May 2021
Categories
Blu Ocean Mobile App Development

How Mobile Apps Generate Higher ROI for Business?

Published On: 08, May, 2021

A significant reason for the enormous growth of smartphones is the availability of several mobile applications. These apps come with excellent features & brilliant utilities. Today’s modern world is heavily dependent on mobile devices. Thus, mobile applications seem to invade every sphere of our lives & businesses. 

Smartphone apps brought numerous changes to the marketplace. Including how we transfer money, book hotels, eat out, and order products. That’s why entrepreneurs & business organizations should think prominently about utilizing mobile apps to gain higher returns and multiply customer reach. Fortunately, this article will tell you how you can boost your business revenue via business apps!

Bring Forth Paid Apps

This one involves coming up with an application only accessible by users after payment. Meaning, you need to build an app including paid or premium features. It starts from the downloading phase to purchasing products from the application.

However, be cautious when regulating the amount. As it might drive away potential clients by setting an expensive fee. That way, you’ll achieve great responses & reviews too.

Freemium apps

Freemium apps are undoubtedly one of the most efficient ways to boost the monetary value of an application. All you’re required to do is offer some features for free. But with restricted functional capability. If a client likes the free features, he/she will pay willingly to get access of additional features. 

Use of Push Notifications

Online users abandon the products & services after a while. But you can avoid this situation by using push notifications. If you own a mobile app, send push notifications to your platform. 

Now, how do push notifications work? Well, they act as a reminder for clients to purchase new items. That’s not all! You can inform your clients regarding new merchandise too.

Localization

Most top-rated mobile apps ensure that the platform is swifter to use by individuals residing around the globe. It suggests that you also need to localize your services for people to grasp what it entails.

For instance, you need to add-up different languages understandable by users. The beauty of this approach is that you’ll gain success over communication barriers. So, tune to mobile app development, and in the end, you’ll get to lure more crowd to your app. 

Social Media

You can’t afford to overlook the audience of social media when it comes to your business flourishment. One of the means you can capitalize on this is by owning a mobile application. Contact any mobile app development agency, and get access to one. This way, you’ll get the chance to share your app’s link with people on social media platforms. 

In-app Advertisement 

In-app ads avail platforms grow at a rapid pace. For this, you need to associate with third-party companies who’ll place your business ads on their apps, or vice versa. 

Under this, you can choose between native and interstitial apps. The core is to achieve a win-win scenario for both parties. However, don’t bomber users with multiple advertisements.

How to Increase Customers for Your Online Fashion Merchandise
26, Apr 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce

How to Increase Customers for Your Online Fashion Merchandise

Published On: 26, Apr, 2021

Whether you’re running a clothing brand or launching one, thinking about market share & brand exposure should always be prominent. Although, as more & more clothing brands are getting established, the competition is boosting up and you won’t succeed in your work unless you attract customers to your e-Shop.

By all means, that seems like it’s easier than done. Assembling clients for an online store might be difficult and time-consuming. Therefore, to make the process swifter, we’ve listed the five very effective digital internet marketing strategies. These will help you gather lots of traffic without spending a lot of pennies.

An Attractive Website

An online store’s webpage is its representation. That’s why it has to be astonishing, or else customers will simply swipe away. So, the first impression is the last. If customers aren’t impressed, they won’t purchase anything and won’t come back too.

People have thousands of online shops to choose from, and they’ll pick the one whose design is most aesthetic & modern. The reason behind this logic is straightforward- A well-maintained store is considered more trustworthy and reliable. So, hire a digital internet marketing agency, and let them control!

Customer Service

Outstanding customer care is what your website needs! As they say,

“There’s no better promotion than satisfied customer”. Make the experience of shopping from your eCommerce website remarkable- in a positive way. 

“Timely responses are the key to achievement”. If you wish to attract people, you need to reply to all their comments and queries ASAP! Be helpful, competent, friendly and brace yourself to witness the power of words in marketing.

Social Media

Digital marketing for online shops becomes more uncomplicated due to social media. It’s one of the platforms that allow you free promotion. If you publish advertisements among channels, you will pay, but the presence is free.

The way to succeed in social media is by offering marvelous content. You have to be appealing so that people will follow you & your moves; If you manage to do so, you’ll run a great marketing channel at no additional expenses. Follow the routine-

  • Post regularly
  • Engage your followers
  • Post pictures with graphics in them. 
  • Choose the best platforms for your business, but focus mainly on Facebook, Instagram & Pinterest.

Discounts and Promos

People love discounts and promo offers. The word “FREE” gives customers an emotion of irrational excitement. But how you can use this feeling in your online store to grab customer attention? One idea- Offer FREE SHIPPING to customers!

Another way is to provide discount coupons. Give those coupons to new customers so that they approach their first purchase. Give your loyal customers special offers like, “Buy 2 get 1 free”, or gifts for orders over a particular amount. 

Email-Marketing

Email marketing is both a practical and cheap solution to gather a bunch of customers. But what can you do? Well, send mails-

  • Regarding new items, promo codes and sales
  • about recommended products   
  • to customers who haven’t been active in your shop with discount coupons to make them revisit your site

As you can see, you don’t require millions to attract people. The foremost vital thing’s to be creative. Now that you’ve gained enough knowledge go start promoting your merchandise with the help of an advanced digital internet marketing agency like BluWebMedia!

Voice Search Changing The Dimension For Digital Internet Marketing
22, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

How is Voice Search Changing The Dimension for Digital Internet Marketing?

Published On: 22, Mar, 2021

Our personal and professional lives are intertwined with the internet. We turn to our search engines for every tiny thing we want to know, and we get credible results within seconds.

Now, what if instead of typing out your query, you’d rather say “Hey Google” and then voice out your question? Would you find it more interesting, or would you do it for comfort? Would you want to do the same while looking through different websites for products and services, or would you stick to typing out as you do now?

Well, voice search is an inevitable incorporation that several businesses need to make because that’s a new way to reach the target audience. The evolving technology recognises speech so that you can search simply by talking out loud.

Why do people need voice search?

Voice search is an alternative to swiping the touchscreens to operate your digital devices. A smartphone user might want to use voice search instead of typing out for:

  • Making a query on the search engine
  • Looking for specific data, like weather update or sports score
  • Searching for files stored in their smartphones
  • To call someone
  • To select an option

Voice search is not new, but its application is gradually expanding. This is why more and more business owners are incorporating voice search to reach their potential customers.

Digital strategies for voice search

Since your potential customers are changing their way of searching for information, you will want to change how they can reach out to you. You will not want to only focus on traditional search engine optimisation (SEO) strategies but increase competency with this growing form of searchability. A digital internet marketing agency can play a pivotal role to help your business incorporate this technology to help them grow.

An agency will curate the right digital internet marketing strategy for your business to help you get organic reach even with the new search option. Here are some of the strategies that digital agencies use to keep your pace up:

Going beyond the concept of ‘Page 1’

For the last two decades, marketers have tried several ways to rank their position on the search engine. But the search engine result pages (SERPs) are very different from what they used to be. With regular updates and technological advancements, search engine companies are forced to change their policies often. Marketers have to follow their algorithm to improve their rankings. Moreover, they now have to go beyond the concept of being on Page 1.

Traditionally, SEO strategies was mainly focused on written content that could compel users to click on results. The requirement of using keywords to match a specific type of queries was the key to follow. A webpage coming on the first page would have meant a significant win for the website as users were accustomed to checking the first few results only. However, voice search is changing the dynamic entirely.

Users don’t need to go through five different options to choose the one that gives them satisfactory results. With voice search, users rarely get two options – the first result usually serve the purpose. If not, they search again by speaking out different ‘keywords’ that lands them their appropriate results.

To simply put, ranking among the top five is not good enough anymore. The nature of voice search is much related to the optimised results that are present by search engines. A digital internet marketing agency will help you grasp your audience with such precision.

Changes in content development

If it is not apparent already, voice search makes reachability a lot harder than it already was due to old SEO practices. Understanding what users want while typing and creating content accordingly is different. For voice search, a digital internet marketing strategy needs to focus on how a search can be spoken and take deeper intent into account.

For example, when we speak, we use longer sentences against what we do when typing. While most typed searches are short and keyword driven, voice is lengthier and includes more words. For example, you will type “weather in Mumbai”, but while asking, you would rather say, “what is the weather today in Mumbai?

Content needs to incorporate natural language tonalities to grasp words when spoken and show search accordingly. Instead of targeting short keywords, webpages need to incorporate long-tail keywords. If you consider using complete sentences as the target keyword, your header will include the same. Such pages have higher ranking possibilities as well.

Is it credible to capitalise on voice search?

Businesses looking to get ahead of their game need to consider adopting voice search sooner or later. A digital internet marketing agency like BluWebMedia can assist your business to reach such heights and beat competitors. It acknowledges the growing importance of voice search and incorporates the right strategies to drive maximum opportunities for clients.

Top 10 Things to Remember Before Mobile App Development for Your Business
16, Mar 2021
Categories
Blu Ocean Mobile App Development

Top 10 Things to Know While Planning for Mobile App Development

Published On: 16, Mar, 2021

In this era of the internet, mobile applications have become the most innovative channel to reach your clients and grow your business. Among the vast ocean of creative and unique applications, chances are there that your application might go unnoticed. Mobile app development is not just about getting things done by developers. An excellent mobile app needs to be strategized, organized, and designed to solve end-user’s purposes.

Before delving towards developing an app for your business, you are to gauge several result-oriented aspects beforehand imperatively. Here are 10 essential things to consider to make your app stand out.

  • Focus on Target Users/Audience

You must understand your target users along with their requirements and goals. Research the platforms that consumers mostly use and know what kind of user experience they want to have. Each customer has a unique need and uses a different device, and you need to identify them correctly.

  • Select the Right platform

Choose the platform on which you want to go for subsequent native app development. This step can be befuddling to start with. You can choose from iOS or Android. Take a holistic approach to deliver specific customer-driven apps to offer the best user experience and effective results.

  • Do Adequate Market Research

Building an app needs extensive market research to understand the market scenario. It will help you grasp to provide valuable insights about the current market scenario and your competitors in this segment.

  • Find the Best Viable Solution

Try to get the minimally viable solution. Make some basic functional app initially and upgrade it gradually as per the customers’ demands to improve their experience. The app will be more refined this way.

  • Release Multiple Versions

Release initial versions and keep adding new features gradually. This will be engaging for the customers. The trick is not to release many versions frequently.

  • Balance Your Business and Users

Balancing between your business and users is essential. Gather information on technical feasibilities, business viability, experts’ opinions, and user studies to achieve the perfect balance.

  • Explore

You should explore various avenues of apps and their platforms. There are different interface paradigms to experiment but keep users’ expectations in mind. Go for hybrid app development if needed.

  • Hold Frequent Discussions With Your IT Team

Frequent discussion is needed with your IT teams to stay updated with trends in the app market. Whether you go for iOS app development or android app, the aspects of scalability, API translation, API management are to be instilled in the app.

  • Plan to Analyze

You should plan to analyze various considerations like potential features, technologies, platforms, and results. Exploring your app is extremely important. This will be very impactful.

  • Reflect

Even after developing the app and providing continuous updates, you must reflect on how the app is doing, whether it can meet customers’ requirements or expectations. This practice will be very rewarding for your business and your customers.

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