03, Jan 2022
Categories
Digital Internet Marketing

Top 5 B2B Lead Generation Strategies in Digital Internet Marketing for 2022 

Published On: 03, Jan, 2022

Digital internet marketing strategies change now and then depending on the trends. Lead generation requires companies to be aligned, proactive, and constantly keep up with such changes.

If you have not noticed already, B2B lead generation will continue to be audience-centric in 2022. However, one more thing to consider is the importance of the channel used. Selecting the right channel and using the power of artificial intelligence will drive more audience engagement.

Digital Marketing Strategies for B2B Lead Generation in 2022

Here are the top 5 strategies of prime importance for lead generation:

1. Video content

Every digital internet marketing agency is well aware of the impact videos create online. It has become the medium to communicate with audiences.

While content marketing has always played a key role in digital internet marketing, but the type of content required kept changing.

Currently, videos and graphics with sufficient information are necessary as Google is constantly looking for impressive content. These require proper connection with website to position the business to extract traffic.

When phone numbers, email IDs, website links and other call to action sections are attached to such content, it easily creates high chance of lead generation.

2. Live online promotion

Live events attract several potential customers and help businesses crack deals faster. From trade shows to expos, several events can showcase products and services.

Podcasts and webinars are other options that are comparatively less expensive. These help you seek leads and give you a chance to beat bigger competitors.

A professional digital internet marketing agency can help you conduct such activities and count the number of footfalls to measure the number of lead generation easily.

3. Collaborating with Brands or Affiliate Marketing

One of the most common lead generation strategies that has been used throughout 2021 is brand collaboration or Affiliate Marketing. It will continue in 2022 because the approach brings in a lot of business.

It works best when the businesses are complementary and have a mutual target audience. When offerings of two brands are clubbed on several online marketing channels, their demands tend to gain together. Businesses need to come to terms with a set contract and determine their profit-sharing ratio. They can mutually benefit from such collaborations.

4. Paid Promotions

Paid promotions have been a significant strategy in digital internet marketing. Businesses can mitigate their budget constraints by depending on inexpensive pay per click ads.

This kind of advertising techniques can generate instant leads by improving the visibility of ads online.

LinkedIn is a great platform for B2B lead generation through paid ads. It helps businesses land on users’ newsfeeds and gives a direct opportunity to generate quality leads.

5. Engaging Websites

With the advent of AI, some web development strategies will become evident. The right digital marketing agency will keep you updated with such requirements to ensure your website is ready to generate quality leads.

For example, having a Chatbot on the website is now necessary. It will help potential clients know about what you offer quickly and expedite your business collaboration process.

Final thoughts

BluWebMedia will help you enhance your B2B lead generation chances by applying the correct strategies applicable for 2022. They know which strategies you need to enhance your online presence and apply to increase the business lead generation.

02, Dec 2021
Categories
Social Media

How to Improve Brand Awareness Using Social Media Marketing?

Published On: 02, Dec, 2021

Brand awareness can shape the backbone for your business as it will provide recognition and the possibility of customer conversion. Advertising has always been an integral way to showcase products and services to make brands stand out and sellable.

The reason why digital internet marketing has an extensive scope is due to the reach. Social media apps like Facebook, Instagram, and Twitter are not just mere tools to stay connected but also to create awareness.

As of 2021, there are 350 million people on Facebook, 180 million on Instagram, and 22.1 million on Twitter in India. While these are predominant apps, there are more options LinkedIn, Tumblr, Flickr, and so on.

When there is a possibility to reach out to several people online, social media marketing becomes a lucrative option for brand recognition. With digitisation, social media marketing gained high value as harnessing its credibility created awareness that eventually led to conversion.

Ways to Use Social Media to Create Brand Awareness

Let us find out ways to use social media advertising services as one of the primary tools of brand awareness in today’s time:

1. Sharing

Every platform used for brand awareness represents a unique identity. For example, a television commercial requires storytelling within approximately 30 seconds to make a product or service sellable. So, it is important to consider the format required when creating awareness.

When promoting on social media, you have to consider the platforms as a social website where people connect. Thus, the content creation has to relate to the platform to enhance reliability and interest.

2. Hosting contests

When newly introducing your brand and promoting products and services, you must find ways to engage people. One easy technique to retain customer interest is hosting contests that allow you to give away free products. Interested customers will participate in trying their luck, and you will create engagement. These people can be your potential customers in the future and also find your content engaging.

3. Adding value

Since social media marketing has become increasingly popular, it has also made ways for scams. It is crucial to ensure the content you create is not just convincing but also truthful. People nowadays are extremely prompt to find out the difference between quality and adulteration. Their comments and reviews can make brands lose their existence. Thus, being true to what you do and being appropriately explanative will take you a long way.

4. Collaborate

One of the smartest ways to grow your brand is by collaborating with social media influencers and celebrities. These are people who have a high number of followers who would advertise for you on their platforms. It is one of the easiest ways to create brand awareness, but it is comparatively expensive.

5. Hosting Q&A

Hosting question and answer sessions on your social media platform will help you understand customer patterns and preferences. It is a digital form of market research that gives you quick answers and from a wide audience. When you understand the type of products and services your followers need, they will help you serve them better.

6. Exhibit testimonials

Customer reviews are one of the most dependable factors that people nowadays believe in. While using social media to create brand awareness, you should demonstrate the reviews sent by consumers. Create a social proof that builds trust and enhances your selling point.

Final Thoughts

To utilise the potential of social media advertising services, you need a dependable digital internet marketing agency. BluWebMedia specialises in becoming your digital partner to make the best use of social media marketing to create brand awareness and enhance customer conversion. Connect with us today to maximise the potential use of social media for your brand.

18, Nov 2021
Categories
Digital Internet Marketing

Influence of Artificial Intelligence in Digital Internet Marketing

Published On: 18, Nov, 2021

Artificial intelligence is all set to dominate the world of digital internet marketing technology. It has excellent growth potential as it allows organisations to make predictive analyses to enhance their business operations. From improving customer experience to enhancing targeted marketing, AI is slowly taking over the course of our virtual lives. Let us find out why it is significant.

Understanding the Role of Artificial Intelligence

Here are reasons why a significant number of organisations are turning to artificial intelligence:

1.            Precision-Oriented

AI accounts for accuracy and eliminates errors that humans can make. It enhances work efficiency by streamlining the process of analysing and evaluating precisely. AI tools have the power to dig deep into data provided to them and offer valuable insights that humans might miss out on.

2.            Algorithm-Based

AI uses advanced algorithms to enhance the usage of several technological gadgets. For example, home automation systems, GPS trackers, and voice assistants replace manual investigation and operation. With the use of progressive learning algorithms, AI quickly incorporates new inputs and offers information as required.

Why Is AI Needed for Digital Internet Marketing Services?

AI is different from traditional forms of creating ads. However, it can be used in existing commercially available platforms to generate ads without requiring human involvement. AI helps a digital internet marketing agency to target the right audience after creating an ad.

For example, machine learning is a core form of AI technology commonly used across several means of online marketing. It determines click-through rate and success in terms of reachability.

Let us understand the benefits of incorporating AI in digital marketing:

1.            Understanding Audience

Gone are those days when companies had to reach out to people to understand their preferences physically. Extended forms of market research that used to take massive investment and time are now dependent on algorithm-based analysis.

AI helps a company forecast their target customers by analysing its purchase pattern. They give insights into how companies can improve their user experience and offer what they require.

2.            Effective Marketing Strategies

AI helps organisations collect data related to their target audience and plan effective marketing strategies based on data-driven research. It instantly eliminates the usage of techniques that will not work without letting you invest in an attempt that might fail. The process saves time, money and helps strategise correct moves.

3.            Enhanced Productivity

Automating repetitive tasks with the help of AI reduces human labour and time requirement. The process enhances productivity and cuts costs. More than 51% of decision-makers believe that reducing costs is one of the top reasons AI is the need of the hour. The technology increases revenue, reduces time taken to get tasks done, and improves overall business functionality.

4.            Higher ROI

With the possibility of having accurate information within a short period, AI helps organisations make smart decisions. A digital internet marketing agency gets an idea to work on high-performing content that will work for their clientele. It helps them reach the right audience and convert such reach into customers.

5.            Personalises Customer Experiences

AI helps analyse customer behaviour and predicts what they would likely prefer in the future. It allows an organisation to streamline marketing goals accordingly and make their client’s product and services suitably more desirable.

6.            Better User Experience

When you stream a video on YouTube and watch it till the end, you find suggestion videos enticing you to open another one. It is an example of enhancing the user experience for someone likely to watch the following video as they liked the current one. Similarly, when buying a product on an eCommerce website, you find similar suggestions increasing your interests. Such results are AI-based and improve customer experience.

7.            Live Chatbots

One of the most common ways organisations introduce AI into their functionality is by incorporating the usage of customer support. If you go into a website and find a chat box open instantly to questions, it is an AI-based format to hear you out. By typing your data into the chat box, you get an instant reply based on probable data added to the system beforehand. It is a crucial incorporation in new-age web development formats and helps companies reach out to their customers faster.

Final Thoughts

If you plan to incorporate AI-based solutions for digital marketing, it is time to hire an agency that can help you get there. In BluWebMedia, we specialise in using AI to help customers reach out to their target audience and significantly increase their ROI.

05, Nov 2021
Categories
Digital Internet Marketing

How Digital Marketing Took over Digitalisation in India?

Published On: 05, Nov, 2021

Being globally recognised as one of the fastest developing countries and with its vast population and constant competition, India is growing. It is evident that the scope of digitalisation is moving along and paving the way for digital internet marketing more and more each day.

If it was not evident before the pandemic, 2020 and 2021 made it clear. Now not only the IT sectors are digitally inclined, but everything from grocery shopping to teaching faculties have gone through a transformation.

According to recent statistics, more than 59% of the Indian population use internet services. It has changed how brands reach out to their potential customers. The extensive depth of the digital marketing sphere is expanding each day to communicate with customers by following such trends.

What Are Digitisation and Digitalisation?

If you type the word digital on your search engine, you will find many relevant terms show up. These are likely to include digitisation and digitalisation, among others. It is essential to understand the difference between such terms to know how it impacts us every day.

What Is Digitisation?

In 2021, we can see the tremendous amount of data being generated online. From our social media apps to messaging apps, we are constantly sharing memes and messages in the forms of videos, images, and texts. The conversion of data into bit format is known as digitisation.

What is Digitalisation?

The rising technological usage for sending and receiving data by using internet services is known as digitalisation. Using applications for daily usage makes more and more businesses improve their techniques to reach out to people. It reflects growing digitalisation, and the shift people are making to go digital.

Impact of Digitalisation in India

The current Indian government has stressed digitalisation by taking the initiative of Digital India. It is significantly impacting our economy and paving the way for incorporating digital marketing for lead generation.

The concept of Digital India is to shift dependency to a bureaucratic process that promotes plastic currency and reduces corruption. The motive is to increase the speed in public sectors and enhances the lives of the citizens.

For example, paying electricity bills online reduces long waiting hours at the electric office for bill payment. The COVID pandemic has indirectly pushed people’s dependency to rely on such services to avoid physical contact with other people.

Digitalization also reduces documentation of work and promotes the usage of soft copies that can be edited quickly. It has reduced the need for storing written documentation and the lengthy process of filing and finding. People can also avail cloud storage facilities for storing crucial data and find them easily by browsing.

If a person turns to their smartphone and checks the apps section, they will quickly understand the impact of digitalisation. Since the best example can start with you, why not look into some apps you have and their necessity in your life.

Indians are hooked to using social media apps include Facebook, Instagram and Twitter. For messaging, WhatsApp is the most commonly used app.

Even railway bookings now happen due to the IRCTC app. Similarly, local transportation with the likes of Uber and Ola is hugely popular.

For shopping, apps like Amazon, Flipkart, and Myntra are on top of the list. While bill payments are greatly dependent on GPay, PayTm, and PhonePay.

By now, if it is evident that digitalisation will continue to grow by leaps and bounds. Thus, the importance of digital marketing is obvious. Every organisation looking to build an online presence require digital internet marketing services.

Since the easiest way to reach out to Indian consumers is relying on online marketing, it is only likely to hire a digital marketing agency to fulfil an organisation’s growth potential.

Advertising agencies in India are slowly expanding their digital marketing wing as there is a massive shift in this sphere. It is easier and cheaper to reach out to consumers on social media than print ads and television commercials. Thus, accepting the current trends and flowing with them is the only way to outrun the competition and create an exclusive presence.

Final Thoughts

In 2021, if an organisation requires consumer awareness to generate more sales, they need to depend on digital marketing. It is the only way to be a part of the digitalisation initiative and use its advantages. Hire the best digital internet marketing agency to enhance your reach and contribute to the growth of Indian digitalisation.

08, Sep 2021
Categories
Digital Internet Marketing E-Commerce Influencer Marketing

How Does Affiliate Marketing Facilitate Sales in Ecommerce Businesses?

Published On: 08, Sep, 2021

An increasing number of sellers are turning to digital platforms to sell their products and services. This is primarily because buyers in Tier-II and Tier-III cities now eliminate the need to visit physical markets for purchases.

The COVID-19 pandemic made this clearer because shopping online became a necessity more than a convenience. Thus, brands like Amazon, Flipkart, FirstCry, Jabong, Swiggy, Zomato, Big Basket, Myntra, etc., have been seeing a rise in their sales ever since.

How can you sell your products on an eCommerce platform?

The following options exhibit how you can sell products and services online:

1. Owning an eCommerce portal

The primary way to become an independent eCommerce seller is to create a platform for yourself to sell products and services directly to your potential customers. For this, you need an eCommerce development agency that facilities the development. The expert team will help you build your website and also help you reach out to your target audience.

2. Being an eCommerce operator

You can become an eCommerce operator and enrol in an online portal to sell their goods and services. For example, if you become an Amazon seller, you can list your products on Amazon and sell through the eCommerce giant.

3. Being an eCommerce participant

You can also become an eCommerce participant by selling your products and services to end-users through an eCommerce operator, who act as vendor and registered with eCommerce platforms like Flipkart and Amazon on your behalf.

What is Affiliate Marketing for eCommerce businesses?

One of the most economical ways to promote your business is affiliate marketing. First, let us discuss what it is and then we will share why it is economical.

To make it easily understandable, affiliate marketing is a form of referral program. People who decide to become affiliates earn commissions by promoting your products and services.

An affiliate can help you indirectly by promoting products and generating sales. In return, you share a certain percentage of your profits as commission.

Types of affiliate marketing strategies

As an eCommerce seller, you must know the indirect ways affiliate marketers can boost your sales. The following points will help you understand why affiliate marketing is a credible way to increase sales and generate more income:

1. Web content

Affiliates usually own their websites and blogs. They create content and link them to products they want to sell and earn from.

They spend a lot of time and money to make use of search engine strategies. Such investments include Facebook ads, paid advertising models, and much more. However, once their content has a good reach, they help you generate income through increased sales.

2. Coupon sites

People look for coupons all the time to receive any tiny amount as discounts for their purchases. The benefit of this strategy is that these websites usually have significant traffic, increasing revenue chances. Due to an established member base, these websites can enhance your chances of sales.

3. Monetize microsites

Affiliates monetize microsites to generate sales. Such sites share advertisements with another site they partner with. It can also be in the form of sponsored listings of search engines.

Microsites are distinct from the official site of the organization. These sites offer focused content that is relevant for a particular audience. Such sites can enhance conversion with their direct call-to-action.

4. Email marketing

Most affiliates who use this strategy have a list of email addresses to promote the eCommerce sellers’ products. In contrast, others use email newsletters and include hyperlinks to those products. When people click through those links and purchase a product, you generate more sales.

How is affiliate marketing economical for eCommerce sellers?

The best part about affiliate marketing is that most of the strategies are commission-based. Affiliate marketers are only entitled to a certain percentage of profit that they earn as a commission. So, an eCommerce seller does not spend money that can go in vain; they can only spend money after generating sales.

Final thoughts

eCommerce sellers must consider the value affiliate marketing can add to their sales and choose the type they want for their business. The form of brand promotion gained popularity due to increasing digital presence and it is a comparatively cheaper way of generating sales than traditional advertisements. If you are an eCommerce owner, then get in touch with a reputed digital internet marketing agency to get support in affiliate marketing for your business. All the best!

12, Aug 2021
Categories
Blu Ocean Digital Internet Marketing

Reasons Why Outsourcing Digital Internet Marketing Is Smart

Published On: 12, Aug, 2021

It took a pandemic to prove that remote work counts as much as working from an office. The phenomenon led to more and more people believing in outsourcing work to agencies than building in-house teams. Thus, this has also changed people’s perspectives about hiring full-time employees and committing to their expectations and growth.

Outsourcing projects is a credible way to get tasks done without committing to long-term associations. Moreover, there are several advantages of hiring a renowned agency than forming an in-house digital marketing team.

Reasons to outsource digital internet marketing services

Here we will discuss why IT companies across the globe look for affordable yet effective alternatives to outsource digital services:

Meets temporary requirement

If your requirements are not regular, you do not have to become a retainer to an agency. You also do not have to hire full-time digital marketing experts for the same.

Outsourcing work to digital agencies becomes a more accessible option as you can hire and pay them on a project basis. Such collaborations are efficient for temporary tasks or projects with irregularities. Further, you can rehire them according to your requirements.

No geographical barrier

When looking for service providers to take up outsourcing projects, one does not have to limit themselves geographically. Unless there are reasons to meet an individual or a team in person, one can outsource work to any agency across the globe.

The determinant specifically helps companies who look for quality services at an affordable price. For example, IT companies from countries like the US, the UK, Canada, Singapore can get digital services at an affordable price from a country like India. The skill and expertise will be as expected, but the cost comparatively less against agencies in their own country.

Offers expertise

Depending on the size of a company and budget, one should consider forming an in-house digital internet marketing team.

Most people are turning to outsource because of the reluctance to bear with high overhead costs per employee. When aligning the same with government policies, it can seem more overwhelming.

A digital marketing team in an agency will have experts in different genres like designing, SEO, content, etc. Thus, they have a broader scope of offering you complete solutions.

Outsourcing work to a team of expert digital marketers will allow them to offer 360-degree solutions to your or your client’s marketing requirements. They will go through an in-depth research about your company and give you the ultimate ways to reach your target audience.

Save times

Outsourcing saves you time because you do not need to hire and train employees for building an in-house team. A digital marketing agency will provide quality services that will cover only the cost of the projects they render. So, it eliminates the need of sustaining a growing workforce and the probable lack of their competencies.

Improve efficiency

Collaborating with a credible digital marketing team can help improve a company’s functionality for two significant reasons:

  • It allows you to hire experts in the given field and meet your goals faster
  • It lets you focus on what you do and free yourself from additional responsibilities.

Having an in-house team needs you to take additional responsibilities to measure their progress and efficiency. A digital firm will offer you better quality services and also free you from unnecessary burdens.

Have access to the latest technology

When you consider building a digital marketing team, you not only consider employee remuneration but also cost related to technology. Digital marketing is thoroughly based on premium software and expensive hardware to sustain such programs.

A digital internet marketing agency invests in such technology to fulfill its targets. They purchase costly tools and constantly update themselves. These help them compete with growing competition and stay at the top of marketing trends.

Final thoughts

Cost-effectiveness is the primary reason why outsourcing services is way better than having an in-house digital marketing team. The other vital reasons include guaranteed expertise and reduced work pressure.

03, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

Top 5 Reasons Why You Need Digital Internet Marketing in 2021

Published On: 03, Mar, 2021

2020 changed the way we work because it was the year of the coronavirus pandemic that brought the world to a standstill. While physical businesses were shut for months, there was a steep growth of online businesses. Amazon is the best example as its growth increased by 40% in July 2020, compared to what it was in 2019.

You might not be an online seller and be someone who has significantly made a mark by growing a physical business. However, you cannot deny the importance of online presence for your business after the pandemic. No matter how big or small your business is, an online presence is vital to grow your customer base.

Why you need digital internet marketing for your business in 2021?

Here are some of the fundamental reasons why your business needs digital internet marketing today:

1. It helps you embrace the Digital Era

If you check movie reviews or product reviews before booking a ticket or ordering a product, you depend on the internet to make decisions. Similarly, you would want your target customers to choose your product and services on digital platforms.

Digital marketing can play a pivotal role in helping you grow your business presence online. You need to select the most efficient digital internet marketing agency to help your business.

As you approach an agency for their services, they will share strategies to build online presence of your business. They will apply digital marketing techniques like SEO, social media marketing, online paid advertising, influencer marketing and other ways to bring you to the top.

2. It offers you interactive platforms for Customer Interaction

Social media marketing is a vital part of digital marketing that allows you to interact with your potential customers and understand their psyche and preferences. Platforms like Facebook, LinkedIn and Instagram are social media channels to grab attention with engaging content and enhance customer base.

3. It helps you follow up with the Latest Trends

A latest digital strategy is to follow running trends and stay relevant. As your target customers relate to such trends, your digital presence automatically becomes interesting to them.

From updating blogs on your website based on current trends to occasionally posting memes on your Facebook page, there is a lot to do. Since trends can change within hours, it is imperative to allow a digital internet marketing agency to help you catch up at the right place.

4. Comparatively much Affordable 

Brand building can be costly if you plan to invest in marketing tactics through traditional advertisements. You can definitely reach out to the masses through TV commercials nationally or globally or print on hoardings and press ads locally. However, the cost will be extremely high.

Digital marketing is comparatively much affordable in 2021. Moreover, it is wiser to opt for cost-effective ways of lead generation during a volatile global economic situation.

5. Competitors are going Digital

If the above points were not convincing enough, this is one point that might change your perspective. Your competitors are probably using great digital marketing tactics like search engine optimisation, convertion rate optimisation, email marketing, while you are still unsure about your digital presence.

Digital Internet Marketing is the key to lead generation, shaping consumer base, and influencing buying decisions. You can take charge of all of these aspects if you collaborate with a potential digital marketing agency that helps you achieve your goals.