08, Sep 2021
Categories
Digital Internet Marketing E-Commerce Influencer Marketing

How Does Affiliate Marketing Facilitate Sales in Ecommerce Businesses?

An increasing number of sellers are turning to digital platforms to sell their products and services. This is primarily because buyers in Tier-II and Tier-III cities now eliminate the need to visit physical markets for purchases.

The COVID-19 pandemic made this clearer because shopping online became a necessity more than a convenience. Thus, brands like Amazon, Flipkart, FirstCry, Jabong, Swiggy, Zomato, Big Basket, Myntra, etc., have been seeing a rise in their sales ever since.

How can you sell your products on an eCommerce platform?

The following options exhibit how you can sell products and services online:

1. Owning an eCommerce portal

The primary way to become an independent eCommerce seller is to create a platform for yourself to sell products and services directly to your potential customers. For this, you need an eCommerce development agency that facilities the development. The expert team will help you build your website and also help you reach out to your target audience.

2. Being an eCommerce operator

You can become an eCommerce operator and enrol in an online portal to sell their goods and services. For example, if you become an Amazon seller, you can list your products on Amazon and sell through the eCommerce giant.

3. Being an eCommerce participant

You can also become an eCommerce participant by selling your products and services to end-users through an eCommerce operator, who act as vendor and registered with eCommerce platforms like Flipkart and Amazon on your behalf.

What is Affiliate Marketing for eCommerce businesses?

One of the most economical ways to promote your business is affiliate marketing. First, let us discuss what it is and then we will share why it is economical.

To make it easily understandable, affiliate marketing is a form of referral program. People who decide to become affiliates earn commissions by promoting your products and services.

An affiliate can help you indirectly by promoting products and generating sales. In return, you share a certain percentage of your profits as commission.

Types of affiliate marketing strategies

As an eCommerce seller, you must know the indirect ways affiliate marketers can boost your sales. The following points will help you understand why affiliate marketing is a credible way to increase sales and generate more income:

1. Web content

Affiliates usually own their websites and blogs. They create content and link them to products they want to sell and earn from.

They spend a lot of time and money to make use of search engine strategies. Such investments include Facebook ads, paid advertising models, and much more. However, once their content has a good reach, they help you generate income through increased sales.

2. Coupon sites

People look for coupons all the time to receive any tiny amount as discounts for their purchases. The benefit of this strategy is that these websites usually have significant traffic, increasing revenue chances. Due to an established member base, these websites can enhance your chances of sales.

3. Monetize microsites

Affiliates monetize microsites to generate sales. Such sites share advertisements with another site they partner with. It can also be in the form of sponsored listings of search engines.

Microsites are distinct from the official site of the organization. These sites offer focused content that is relevant for a particular audience. Such sites can enhance conversion with their direct call-to-action.

4. Email marketing

Most affiliates who use this strategy have a list of email addresses to promote the eCommerce sellers’ products. In contrast, others use email newsletters and include hyperlinks to those products. When people click through those links and purchase a product, you generate more sales.

How is affiliate marketing economical for eCommerce sellers?

The best part about affiliate marketing is that most of the strategies are commission-based. Affiliate marketers are only entitled to a certain percentage of profit that they earn as a commission. So, an eCommerce seller does not spend money that can go in vain; they can only spend money after generating sales.

Final thoughts

eCommerce sellers must consider the value affiliate marketing can add to their sales and choose the type they want for their business. The form of brand promotion gained popularity due to increasing digital presence and it is a comparatively cheaper way of generating sales than traditional advertisements. If you are an eCommerce owner, then get in touch with a reputed digital internet marketing agency to get support in affiliate marketing for your business. All the best!

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23, Jan 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce Uncategorized Website Development

Launching your Very Own Ecommerce Site Made Simple and Easy

The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.

Worried about how to do it? Well, a professional web development agency will do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world. 

Advantages of An Ecommerce Website

The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:

  • Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website development and organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?  
  • Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.  
  • It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
  • It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.

Things to Bear in Mind When Building an Ecommerce Website

While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platform to use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.

It is advised that you take the help of an experienced web development agency to get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.

As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:  

  • Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
  • Pay attention to the small details: Get involved in the process of Ecommerce website development along with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
  • Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.  

While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!

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27, Nov 2020
Categories
Blu Ocean Digital Internet Marketing E-Commerce

10 Reasons Why eCommerce Thrived Even During the Pandemic

Presently, we are about to enter the last month of 2020. Remember the starting phase of 2020 when the world was struck with a sudden shock of Covid-19 pandemic. The entire world came to a halt, sitting at home, following the government rules of lockdown and promoting social distancing norms. When the entire world was in a depressed mood, did anything positive happen? Nobody expected it, but something positive did happen. The online shopping market exploded like never before and countries which had partial or no lockdown did see a change in the buying pattern..

E-commerce platforms witnessed a sudden hike in the 2nd quarter, viz July-September. It prompted approx. 5 lakhs of small merchants to go digital. From setting customised web-store to improving payment gateways, companies evolved to do business online. With 200% growth in online shopping during the first quarter, it recorded $5.5 million in revenue.

Was pandemic the only reason behind such impressive growth in e-commerce? Here are the reasons you should know how pandemic changed the shopping habits of the people.

Safe Buying

During the coronavirus pandemic, people started staying at homes as much as possible. This resulted in a massive spike in the e-commerce business as people were ordering everything online. Be it foods, accessories, garments or electronics the order volume increased massively during the covid situation. As per data, in the November-December period in 2020, the US market saw a massive $198.73 billion of online retail. In India, Flipkart and Amazon were competing with huge discounts up with the big billion day and other festive offers. E-commerce initially was heavily impacted as the warehouses and state highways were blocked leading to a massive fall of sales. But once things got back to normal, people realised that going to a shopping mall would be risky. Keeping this in mind, most consumers went online leading to a rise in online sales.

Steep Discounts

E-commerce websites have always focused on volume sales rather than profiteering on individual products. They have built the largest warehouses and are selling millions of orders daily. The massive discounts have brought the price-sensitive customers to the online world. No retail outlet can give such a huge amount of discount of up to 90% as it will push them into a loss. But, e-commerce sites even with greater losses can get funding and keep running their business. With that advantage and a massive product base, the digital marketplace has been the most popular place for shoppers to use their money wisely.

Easy payment Schemes and EMI Options

One of the main reasons why shoppers find online buying comfortable is the huge number of payment options and EMI facilities. You can pay through debit/credit cards, internet banking, mobile wallets and this has sped up the overall buying process. Also, EMI options are beneficial when you are buying expensive goods. Any salaried person can avail these EMI facilities and clear their dues within 6-9 months or even 1 year while enjoying the products.

Great Consumer Experiences

When you buy online, it starts with a variety of product offerings, effective filters to narrow down your choice, price range selection, colour, brands and you can be as specific as possible. Keep on scrolling, and you will get limitless options of designs in different brands. These apps track the taste and preference of the users and notify them when a new option comes or when heavy discounts pop in. Customized services were one of the major reasons why most of the people flocked towards online shopping.

Going Digitized was Mandatory

During the tough times of pandemic, when the world was locked down in their home, people turned digitized. There was a sudden hike in almost all sectors like conversational commerce, social commerce and marketplace. Of course, shopaholics were not going to get bored while sitting alone at home. No matter how much they surf the apps, buying one or the other items were obvious. Various companies witnessed a growth during the July-September quarter.

No more standing in the Long Queue

There were no other options than waiting in the long queue to maintain a social distancing. Before pandemic, shoppers had to wait, especially during the peak shopping season. One of the perks of online shopping was a hassle-free experience from the comfort zone of one’s house. Getting the best products in the comfort of the home, was lucrative to new age consumers.

Safe and Secure Delivery along with Convenience

During the critical pandemic times, people were quite worried about the safety of the products they buy. It was at this time when most of the brands like Amazon and Walmart assured people regarding their contactless and safe delivery. In Walmart, the pandemic led to a 97% boost in e-commerce sales in the second quarter. Whether it was medicines or daily essentials, people were assured about the safe delivery. It was highly convenient for the people to place an order no matter whatever the time is or what the weather conditions are.

Improvement in the Product Channel

During Covid-19 pandemic, various companies like Walmart and Amazon refined their goods and services. They focused more on such products which were high in demand. For instance, due to strict rules of government lockdown, people began working from home and even students do schooling from home. Hence, there was a drastic fall in the clothing segment. Companies gave more importance to home-safety products and daily essentials. Hence, products like alcohol, home improvement essentials, electronics, computer accessories and groceries enhanced by 16%, 14% and 12%, respectively.

Scarcity of Essentials in Physical Stores

In the initial times of pandemic, there was a huge panic among the public. In turn, they started stocking every item. Consequently, over a night, the market went short of supply of essential products. The only option left in the hands of the public was to approach online to buy essential commodities. Certain items like toilet paper were not available in stores, which one could order from online stores. Convenience in selecting the products transformed the shopping habits of various people.

Adapting Omnichannel Retailing Strategy

E-commerce has moved from SEO practices to several other marketing channels, with the motive to interact with more and more consumers. Due to the increased engagement of people in social media, businesses started connecting them through every platform. As a result, U.S. retail e-commerce witnessed a hike of $211.5 billion leading to 16.1% sales in the second quarter as compared to 11.8% in the first quarter.

The prolific after-sales services were also the major reasons why people find online stores reliable. Despite facing such tough times, Covid-19 boosted the e-commerce sector while transforming the shopping habits of the people. Although shops were closed for more than 3 months, there wasn’t a drastic fall in the economy due to enhanced e-commerce business. Popular brands like Amazon, Myntra, Flipkart, Walmart, and many more led to 80% sales in the July-September quarter, which is worth appealing. If you are an established retailer, yet to launch your e-commerce site, you are already late. Join the bandwagon and grow your revenues in the months to come.

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