08, Sep 2021
Categories
Digital Internet Marketing E-Commerce Influencer Marketing

How Does Affiliate Marketing Facilitate Sales in Ecommerce Businesses?

An increasing number of sellers are turning to digital platforms to sell their products and services. This is primarily because buyers in Tier-II and Tier-III cities now eliminate the need to visit physical markets for purchases.

The COVID-19 pandemic made this clearer because shopping online became a necessity more than a convenience. Thus, brands like Amazon, Flipkart, FirstCry, Jabong, Swiggy, Zomato, Big Basket, Myntra, etc., have been seeing a rise in their sales ever since.

How can you sell your products on an eCommerce platform?

The following options exhibit how you can sell products and services online:

1. Owning an eCommerce portal

The primary way to become an independent eCommerce seller is to create a platform for yourself to sell products and services directly to your potential customers. For this, you need an eCommerce development agency that facilities the development. The expert team will help you build your website and also help you reach out to your target audience.

2. Being an eCommerce operator

You can become an eCommerce operator and enrol in an online portal to sell their goods and services. For example, if you become an Amazon seller, you can list your products on Amazon and sell through the eCommerce giant.

3. Being an eCommerce participant

You can also become an eCommerce participant by selling your products and services to end-users through an eCommerce operator, who act as vendor and registered with eCommerce platforms like Flipkart and Amazon on your behalf.

What is Affiliate Marketing for eCommerce businesses?

One of the most economical ways to promote your business is affiliate marketing. First, let us discuss what it is and then we will share why it is economical.

To make it easily understandable, affiliate marketing is a form of referral program. People who decide to become affiliates earn commissions by promoting your products and services.

An affiliate can help you indirectly by promoting products and generating sales. In return, you share a certain percentage of your profits as commission.

Types of affiliate marketing strategies

As an eCommerce seller, you must know the indirect ways affiliate marketers can boost your sales. The following points will help you understand why affiliate marketing is a credible way to increase sales and generate more income:

1. Web content

Affiliates usually own their websites and blogs. They create content and link them to products they want to sell and earn from.

They spend a lot of time and money to make use of search engine strategies. Such investments include Facebook ads, paid advertising models, and much more. However, once their content has a good reach, they help you generate income through increased sales.

2. Coupon sites

People look for coupons all the time to receive any tiny amount as discounts for their purchases. The benefit of this strategy is that these websites usually have significant traffic, increasing revenue chances. Due to an established member base, these websites can enhance your chances of sales.

3. Monetize microsites

Affiliates monetize microsites to generate sales. Such sites share advertisements with another site they partner with. It can also be in the form of sponsored listings of search engines.

Microsites are distinct from the official site of the organization. These sites offer focused content that is relevant for a particular audience. Such sites can enhance conversion with their direct call-to-action.

4. Email marketing

Most affiliates who use this strategy have a list of email addresses to promote the eCommerce sellers’ products. In contrast, others use email newsletters and include hyperlinks to those products. When people click through those links and purchase a product, you generate more sales.

How is affiliate marketing economical for eCommerce sellers?

The best part about affiliate marketing is that most of the strategies are commission-based. Affiliate marketers are only entitled to a certain percentage of profit that they earn as a commission. So, an eCommerce seller does not spend money that can go in vain; they can only spend money after generating sales.

Final thoughts

eCommerce sellers must consider the value affiliate marketing can add to their sales and choose the type they want for their business. The form of brand promotion gained popularity due to increasing digital presence and it is a comparatively cheaper way of generating sales than traditional advertisements. If you are an eCommerce owner, then get in touch with a reputed digital internet marketing agency to get support in affiliate marketing for your business. All the best!

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23, Jan 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce Uncategorized Website Development

Launching your Very Own Ecommerce Site Made Simple and Easy

The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.

Worried about how to do it? Well, a professional web development agency will do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world. 

Advantages of An Ecommerce Website

The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:

  • Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website development and organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?  
  • Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.  
  • It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
  • It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.

Things to Bear in Mind When Building an Ecommerce Website

While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platform to use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.

It is advised that you take the help of an experienced web development agency to get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.

As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:  

  • Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
  • Pay attention to the small details: Get involved in the process of Ecommerce website development along with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
  • Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.  

While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!

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