15, Jun 2022
Categories
Digital Internet Marketing

Metaverse – A New Aspect of Digital Marketing

Published On: 15, Jun, 2022

In the 21st Century, where technology has grabbed almost every other industry and sphere of human life, it is pretty impossible not to hear the word ‘Metaverse.’ Metaverse is a new version of the internet that creates a digital replica of our world that exists parallelly with our natural world. It is not a concept that suddenly comes into existence. The term was coined almost two decades ago, in 1992 by Neal Stephenson in his novel Snow Crash. But to date majority of people have no proper idea of what is Metaverse and what is its use. 

Metaverse is a 3D virtual space connecting multiple platforms using VR (Virtual Reality), AR (Augmented Reality), and Blockchain. Metaverse combines these things to create a replica of our real world, like our existing internet. Though this technology has not yet developed properly, investors consider it the future of the world technology and invest large sums to grow this technology faster. 

Video game companies first adopt Metaverse. Roblox, Epic Games, Microsoft, Nvidia, and many other famous companies have accepted Metaverse and used them in their video games. The reason is not that they are 3D games, but nowadays, video games have reached a new height where players can participate in online events and concerts in the game, and it is only possible because of the 3D space that Metaverse offers. For example, in Fortnite, more than 10 million people attended Travis Scott’s in-game concert using Metaverse. 

Now, if we come to our primary discussion topic – Metaverse as the new way in Digital Marketing; it is impossible to state it in one or two words. Though it is still in its infancy, there is no doubt that Metaverse is a powerful technology. As it grows more and more popular, marketers will become interested in this technology. Using this new technology, it’ll be easier for them to create a one-to-one connection with the customers through AR and VR. In this era of Pandemic, it’ll be their primary tool to create a customized experience for the customers, which will satisfy the customers on the one hand and promote the brand name on the other. The touchless interaction is also maintained if you do marketing like this. 

Let’s discuss how digital marketing can be improved through Metaverse

Improves Data to speed up the Growth

If the Digital Marketing Agencies use Metaverse, it’ll be easier for them to collect accurate data to promote their product on Metaverse and off-Metaverse. Metaverse is a purely data-driven technology that will collect a considerable amount of data every time a customer interacts. This collected data will help the marketers to change their promotion strategy accordingly. It will support the growth of the marketing.

Cross-Channel Marketing

It is the main benefit of Metaverse marketing. Metaverse combines several platforms including online, public, private, closed, and open platforms and networks. With this ability, Metaverse can become a game-changer in the digital marketing industry as it will target audiences across platforms.

Create Space for Experiments

The Metaverse is not yet a fully developed technology, and we are not sure of the scopes of the Metaverse yet.  Therefore, there will be the space to try new things, and experiments will help the marketers to improve and optimize the marketing variables, which is the key to the growth of Digital Marketing. Also, it’ll create a good opportunity for the new brands to capture the market.

Improved Engagement

Engagement plays a vital role in digital marketing, and according to the data, our youth spends a lot of money and time on online gadgets, especially on virtual gadgets. This is where Metaverse becomes the gamechanger. On Metaverse, the engagement rate is really high, and it will become the best way to promote products. If the Digital Marketing Agencies can create a virtual world for the customers in the Metaverse, they can increase customer engagement, promoting the product more effectively.

Innovative Contents

Metaverse uses VR and AR to create virtual experiences, and if the marketers can promote 3D content through Metaverse, it will lead to the growth of digital marketing. The entire search engine system can be replaced by visual search, image processing, etc. The audience also has the chance to enter a website and have a one-to-one interaction with the virtual avatars of the reviewers. This will make things more customized and increase the reliability of the brand.

Summing Up

Undoubtedly, the Metaverse is a ground-breaking technology, though it is still in its infancy, and there are still a lot of things to explore in the world of the Metaverse. However, if you consider it as a business strategy, it’ll be beneficial and profitable. It helps you experiment with your promotion strategies and provide enough data to understand and change your marketing strategies accordingly. Most importantly, personalized one-to-one interaction with the consumers improves the brand’s engagement and reliability. On Metaverse, there are endless opportunities to experiment and create innovative content to attract the audience.

18, Nov 2021
Categories
Digital Internet Marketing

Influence of Artificial Intelligence in Digital Internet Marketing

Published On: 18, Nov, 2021

Artificial intelligence is all set to dominate the world of digital internet marketing technology. It has excellent growth potential as it allows organisations to make predictive analyses to enhance their business operations. From improving customer experience to enhancing targeted marketing, AI is slowly taking over the course of our virtual lives. Let us find out why it is significant.

Understanding the Role of Artificial Intelligence

Here are reasons why a significant number of organisations are turning to artificial intelligence:

1.            Precision-Oriented

AI accounts for accuracy and eliminates errors that humans can make. It enhances work efficiency by streamlining the process of analysing and evaluating precisely. AI tools have the power to dig deep into data provided to them and offer valuable insights that humans might miss out on.

2.            Algorithm-Based

AI uses advanced algorithms to enhance the usage of several technological gadgets. For example, home automation systems, GPS trackers, and voice assistants replace manual investigation and operation. With the use of progressive learning algorithms, AI quickly incorporates new inputs and offers information as required.

Why Is AI Needed for Digital Internet Marketing Services?

AI is different from traditional forms of creating ads. However, it can be used in existing commercially available platforms to generate ads without requiring human involvement. AI helps a digital internet marketing agency to target the right audience after creating an ad.

For example, machine learning is a core form of AI technology commonly used across several means of online marketing. It determines click-through rate and success in terms of reachability.

Let us understand the benefits of incorporating AI in digital marketing:

1.            Understanding Audience

Gone are those days when companies had to reach out to people to understand their preferences physically. Extended forms of market research that used to take massive investment and time are now dependent on algorithm-based analysis.

AI helps a company forecast their target customers by analysing its purchase pattern. They give insights into how companies can improve their user experience and offer what they require.

2.            Effective Marketing Strategies

AI helps organisations collect data related to their target audience and plan effective marketing strategies based on data-driven research. It instantly eliminates the usage of techniques that will not work without letting you invest in an attempt that might fail. The process saves time, money and helps strategise correct moves.

3.            Enhanced Productivity

Automating repetitive tasks with the help of AI reduces human labour and time requirement. The process enhances productivity and cuts costs. More than 51% of decision-makers believe that reducing costs is one of the top reasons AI is the need of the hour. The technology increases revenue, reduces time taken to get tasks done, and improves overall business functionality.

4.            Higher ROI

With the possibility of having accurate information within a short period, AI helps organisations make smart decisions. A digital internet marketing agency gets an idea to work on high-performing content that will work for their clientele. It helps them reach the right audience and convert such reach into customers.

5.            Personalises Customer Experiences

AI helps analyse customer behaviour and predicts what they would likely prefer in the future. It allows an organisation to streamline marketing goals accordingly and make their client’s product and services suitably more desirable.

6.            Better User Experience

When you stream a video on YouTube and watch it till the end, you find suggestion videos enticing you to open another one. It is an example of enhancing the user experience for someone likely to watch the following video as they liked the current one. Similarly, when buying a product on an eCommerce website, you find similar suggestions increasing your interests. Such results are AI-based and improve customer experience.

7.            Live Chatbots

One of the most common ways organisations introduce AI into their functionality is by incorporating the usage of customer support. If you go into a website and find a chat box open instantly to questions, it is an AI-based format to hear you out. By typing your data into the chat box, you get an instant reply based on probable data added to the system beforehand. It is a crucial incorporation in new-age web development formats and helps companies reach out to their customers faster.

Final Thoughts

If you plan to incorporate AI-based solutions for digital marketing, it is time to hire an agency that can help you get there. In BluWebMedia, we specialise in using AI to help customers reach out to their target audience and significantly increase their ROI.

05, Nov 2021
Categories
Digital Internet Marketing

How Digital Marketing Took over Digitalisation in India?

Published On: 05, Nov, 2021

Being globally recognised as one of the fastest developing countries and with its vast population and constant competition, India is growing. It is evident that the scope of digitalisation is moving along and paving the way for digital internet marketing more and more each day.

If it was not evident before the pandemic, 2020 and 2021 made it clear. Now not only the IT sectors are digitally inclined, but everything from grocery shopping to teaching faculties have gone through a transformation.

According to recent statistics, more than 59% of the Indian population use internet services. It has changed how brands reach out to their potential customers. The extensive depth of the digital marketing sphere is expanding each day to communicate with customers by following such trends.

What Are Digitisation and Digitalisation?

If you type the word digital on your search engine, you will find many relevant terms show up. These are likely to include digitisation and digitalisation, among others. It is essential to understand the difference between such terms to know how it impacts us every day.

What Is Digitisation?

In 2021, we can see the tremendous amount of data being generated online. From our social media apps to messaging apps, we are constantly sharing memes and messages in the forms of videos, images, and texts. The conversion of data into bit format is known as digitisation.

What is Digitalisation?

The rising technological usage for sending and receiving data by using internet services is known as digitalisation. Using applications for daily usage makes more and more businesses improve their techniques to reach out to people. It reflects growing digitalisation, and the shift people are making to go digital.

Impact of Digitalisation in India

The current Indian government has stressed digitalisation by taking the initiative of Digital India. It is significantly impacting our economy and paving the way for incorporating digital marketing for lead generation.

The concept of Digital India is to shift dependency to a bureaucratic process that promotes plastic currency and reduces corruption. The motive is to increase the speed in public sectors and enhances the lives of the citizens.

For example, paying electricity bills online reduces long waiting hours at the electric office for bill payment. The COVID pandemic has indirectly pushed people’s dependency to rely on such services to avoid physical contact with other people.

Digitalization also reduces documentation of work and promotes the usage of soft copies that can be edited quickly. It has reduced the need for storing written documentation and the lengthy process of filing and finding. People can also avail cloud storage facilities for storing crucial data and find them easily by browsing.

If a person turns to their smartphone and checks the apps section, they will quickly understand the impact of digitalisation. Since the best example can start with you, why not look into some apps you have and their necessity in your life.

Indians are hooked to using social media apps include Facebook, Instagram and Twitter. For messaging, WhatsApp is the most commonly used app.

Even railway bookings now happen due to the IRCTC app. Similarly, local transportation with the likes of Uber and Ola is hugely popular.

For shopping, apps like Amazon, Flipkart, and Myntra are on top of the list. While bill payments are greatly dependent on GPay, PayTm, and PhonePay.

By now, if it is evident that digitalisation will continue to grow by leaps and bounds. Thus, the importance of digital marketing is obvious. Every organisation looking to build an online presence require digital internet marketing services.

Since the easiest way to reach out to Indian consumers is relying on online marketing, it is only likely to hire a digital marketing agency to fulfil an organisation’s growth potential.

Advertising agencies in India are slowly expanding their digital marketing wing as there is a massive shift in this sphere. It is easier and cheaper to reach out to consumers on social media than print ads and television commercials. Thus, accepting the current trends and flowing with them is the only way to outrun the competition and create an exclusive presence.

Final Thoughts

In 2021, if an organisation requires consumer awareness to generate more sales, they need to depend on digital marketing. It is the only way to be a part of the digitalisation initiative and use its advantages. Hire the best digital internet marketing agency to enhance your reach and contribute to the growth of Indian digitalisation.

12, Aug 2021
Categories
Blu Ocean Digital Internet Marketing

Reasons Why Outsourcing Digital Internet Marketing Is Smart

Published On: 12, Aug, 2021

It took a pandemic to prove that remote work counts as much as working from an office. The phenomenon led to more and more people believing in outsourcing work to agencies than building in-house teams. Thus, this has also changed people’s perspectives about hiring full-time employees and committing to their expectations and growth.

Outsourcing projects is a credible way to get tasks done without committing to long-term associations. Moreover, there are several advantages of hiring a renowned agency than forming an in-house digital marketing team.

Reasons to outsource digital internet marketing services

Here we will discuss why IT companies across the globe look for affordable yet effective alternatives to outsource digital services:

Meets temporary requirement

If your requirements are not regular, you do not have to become a retainer to an agency. You also do not have to hire full-time digital marketing experts for the same.

Outsourcing work to digital agencies becomes a more accessible option as you can hire and pay them on a project basis. Such collaborations are efficient for temporary tasks or projects with irregularities. Further, you can rehire them according to your requirements.

No geographical barrier

When looking for service providers to take up outsourcing projects, one does not have to limit themselves geographically. Unless there are reasons to meet an individual or a team in person, one can outsource work to any agency across the globe.

The determinant specifically helps companies who look for quality services at an affordable price. For example, IT companies from countries like the US, the UK, Canada, Singapore can get digital services at an affordable price from a country like India. The skill and expertise will be as expected, but the cost comparatively less against agencies in their own country.

Offers expertise

Depending on the size of a company and budget, one should consider forming an in-house digital internet marketing team.

Most people are turning to outsource because of the reluctance to bear with high overhead costs per employee. When aligning the same with government policies, it can seem more overwhelming.

A digital marketing team in an agency will have experts in different genres like designing, SEO, content, etc. Thus, they have a broader scope of offering you complete solutions.

Outsourcing work to a team of expert digital marketers will allow them to offer 360-degree solutions to your or your client’s marketing requirements. They will go through an in-depth research about your company and give you the ultimate ways to reach your target audience.

Save times

Outsourcing saves you time because you do not need to hire and train employees for building an in-house team. A digital marketing agency will provide quality services that will cover only the cost of the projects they render. So, it eliminates the need of sustaining a growing workforce and the probable lack of their competencies.

Improve efficiency

Collaborating with a credible digital marketing team can help improve a company’s functionality for two significant reasons:

  • It allows you to hire experts in the given field and meet your goals faster
  • It lets you focus on what you do and free yourself from additional responsibilities.

Having an in-house team needs you to take additional responsibilities to measure their progress and efficiency. A digital firm will offer you better quality services and also free you from unnecessary burdens.

Have access to the latest technology

When you consider building a digital marketing team, you not only consider employee remuneration but also cost related to technology. Digital marketing is thoroughly based on premium software and expensive hardware to sustain such programs.

A digital internet marketing agency invests in such technology to fulfill its targets. They purchase costly tools and constantly update themselves. These help them compete with growing competition and stay at the top of marketing trends.

Final thoughts

Cost-effectiveness is the primary reason why outsourcing services is way better than having an in-house digital marketing team. The other vital reasons include guaranteed expertise and reduced work pressure.

22, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

How is Voice Search Changing The Dimension for Digital Internet Marketing?

Published On: 22, Mar, 2021

Our personal and professional lives are intertwined with the internet. We turn to our search engines for every tiny thing we want to know, and we get credible results within seconds.

Now, what if instead of typing out your query, you’d rather say “Hey Google” and then voice out your question? Would you find it more interesting, or would you do it for comfort? Would you want to do the same while looking through different websites for products and services, or would you stick to typing out as you do now?

Well, voice search is an inevitable incorporation that several businesses need to make because that’s a new way to reach the target audience. The evolving technology recognises speech so that you can search simply by talking out loud.

Why do people need voice search?

Voice search is an alternative to swiping the touchscreens to operate your digital devices. A smartphone user might want to use voice search instead of typing out for:

  • Making a query on the search engine
  • Looking for specific data, like weather update or sports score
  • Searching for files stored in their smartphones
  • To call someone
  • To select an option

Voice search is not new, but its application is gradually expanding. This is why more and more business owners are incorporating voice search to reach their potential customers.

Digital strategies for voice search

Since your potential customers are changing their way of searching for information, you will want to change how they can reach out to you. You will not want to only focus on traditional search engine optimisation (SEO) strategies but increase competency with this growing form of searchability. A digital internet marketing agency can play a pivotal role to help your business incorporate this technology to help them grow.

An agency will curate the right digital internet marketing strategy for your business to help you get organic reach even with the new search option. Here are some of the strategies that digital agencies use to keep your pace up:

Going beyond the concept of ‘Page 1’

For the last two decades, marketers have tried several ways to rank their position on the search engine. But the search engine result pages (SERPs) are very different from what they used to be. With regular updates and technological advancements, search engine companies are forced to change their policies often. Marketers have to follow their algorithm to improve their rankings. Moreover, they now have to go beyond the concept of being on Page 1.

Traditionally, SEO strategies was mainly focused on written content that could compel users to click on results. The requirement of using keywords to match a specific type of queries was the key to follow. A webpage coming on the first page would have meant a significant win for the website as users were accustomed to checking the first few results only. However, voice search is changing the dynamic entirely.

Users don’t need to go through five different options to choose the one that gives them satisfactory results. With voice search, users rarely get two options – the first result usually serve the purpose. If not, they search again by speaking out different ‘keywords’ that lands them their appropriate results.

To simply put, ranking among the top five is not good enough anymore. The nature of voice search is much related to the optimised results that are present by search engines. A digital internet marketing agency will help you grasp your audience with such precision.

Changes in content development

If it is not apparent already, voice search makes reachability a lot harder than it already was due to old SEO practices. Understanding what users want while typing and creating content accordingly is different. For voice search, a digital internet marketing strategy needs to focus on how a search can be spoken and take deeper intent into account.

For example, when we speak, we use longer sentences against what we do when typing. While most typed searches are short and keyword driven, voice is lengthier and includes more words. For example, you will type “weather in Mumbai”, but while asking, you would rather say, “what is the weather today in Mumbai?

Content needs to incorporate natural language tonalities to grasp words when spoken and show search accordingly. Instead of targeting short keywords, webpages need to incorporate long-tail keywords. If you consider using complete sentences as the target keyword, your header will include the same. Such pages have higher ranking possibilities as well.

Is it credible to capitalise on voice search?

Businesses looking to get ahead of their game need to consider adopting voice search sooner or later. A digital internet marketing agency like BluWebMedia can assist your business to reach such heights and beat competitors. It acknowledges the growing importance of voice search and incorporates the right strategies to drive maximum opportunities for clients.

03, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

Top 5 Reasons Why You Need Digital Internet Marketing in 2021

Published On: 03, Mar, 2021

2020 changed the way we work because it was the year of the coronavirus pandemic that brought the world to a standstill. While physical businesses were shut for months, there was a steep growth of online businesses. Amazon is the best example as its growth increased by 40% in July 2020, compared to what it was in 2019.

You might not be an online seller and be someone who has significantly made a mark by growing a physical business. However, you cannot deny the importance of online presence for your business after the pandemic. No matter how big or small your business is, an online presence is vital to grow your customer base.

Why you need digital internet marketing for your business in 2021?

Here are some of the fundamental reasons why your business needs digital internet marketing today:

1. It helps you embrace the Digital Era

If you check movie reviews or product reviews before booking a ticket or ordering a product, you depend on the internet to make decisions. Similarly, you would want your target customers to choose your product and services on digital platforms.

Digital marketing can play a pivotal role in helping you grow your business presence online. You need to select the most efficient digital internet marketing agency to help your business.

As you approach an agency for their services, they will share strategies to build online presence of your business. They will apply digital marketing techniques like SEO, social media marketing, online paid advertising, influencer marketing and other ways to bring you to the top.

2. It offers you interactive platforms for Customer Interaction

Social media marketing is a vital part of digital marketing that allows you to interact with your potential customers and understand their psyche and preferences. Platforms like Facebook, LinkedIn and Instagram are social media channels to grab attention with engaging content and enhance customer base.

3. It helps you follow up with the Latest Trends

A latest digital strategy is to follow running trends and stay relevant. As your target customers relate to such trends, your digital presence automatically becomes interesting to them.

From updating blogs on your website based on current trends to occasionally posting memes on your Facebook page, there is a lot to do. Since trends can change within hours, it is imperative to allow a digital internet marketing agency to help you catch up at the right place.

4. Comparatively much Affordable 

Brand building can be costly if you plan to invest in marketing tactics through traditional advertisements. You can definitely reach out to the masses through TV commercials nationally or globally or print on hoardings and press ads locally. However, the cost will be extremely high.

Digital marketing is comparatively much affordable in 2021. Moreover, it is wiser to opt for cost-effective ways of lead generation during a volatile global economic situation.

5. Competitors are going Digital

If the above points were not convincing enough, this is one point that might change your perspective. Your competitors are probably using great digital marketing tactics like search engine optimisation, convertion rate optimisation, email marketing, while you are still unsure about your digital presence.

Digital Internet Marketing is the key to lead generation, shaping consumer base, and influencing buying decisions. You can take charge of all of these aspects if you collaborate with a potential digital marketing agency that helps you achieve your goals.

23, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Digital Strategies To Follow To Revive Your Business In 2021

Published On: 23, Dec, 2020

The year 2020 has experienced many brands and marketers stumbling to survive all the unpredictable events unfolding almost every day. But digital marketing has become a boon for businesses all across the globe, even in these uncertain times. Although digital marketing has been an integral part of marketing strategies for businesses for several years, it was this year of pandemic that made businesses realize and leverage the true potential of Digital Marketing to the fullest.

  • Personalize your digital marketing strategy: Earlier, marketing content was mainly produced for mass readership. This was cost-effective and quick and easy to produce. The only issue was that it lacked the personal touch. The potential prospects, existing customers, and other people, who would not purchase products, were delivered the same message. But now is the time when you should customize the marketing content depending on the interactions you have had with the customers and visitors. The best way to start personalization is by dividing the site visitors and audiences into groups based on their actions. You can separate the users based on the factors like abandoned carts, first-time purchases, page views without conversion, and repeat purchases. This helps in getting a better conversion.
  • Come up with a comprehensive sales funnel: Apart from personalizing the marketing content, the sales funnel includes developing content for different stages of the customer’s journey. It will help you get different audiences on the website starting from the regular browsers, first-time visitors, and dedicated customers. You can’t grab the attention of all of them with the same pitch. So, it is important to adjust the design, content, and layout, depending on the visitor’s journey. You should diversify the content on the website regarding topics and formats to cover different parts of the sales funnel.
  • Implement AI in the digital marketing strategy: In 2020, AI has played a dominant role in Digital Internet Marketing Solutions. As a result, there is an enormous growth of AI-based marketing tools. The best things about AI are that it can analyze search patterns and consumer behavior more effectively. Besides, it collects and uses data from blog posts and social media platforms to help businesses to understand how the customers find their services and products. AI marketing also helps to develop personalized email messages, while AI tools help to segregate customers and visitors depending on the behavior and demographics.
  • Include Video Marketing in your Digital Marketing strategies: Videos play a vital role in reaching out to target audience as well as in conversion rate optimization. Advanced video creation tools and better communication technologies have made it simpler to use videos for marketing. Nowadays, it has become easier and cheaper for small business owners to put together decent marketing videos within a few days. As a result, the major social media networks like Instagram and Facebook have adapted videos as an essential part of their networking platforms. And Businesses also agree that the conversion rate of their businesses improves with the right video marketing techniques.