12, Aug 2021
Categories
Blu Ocean Digital Internet Marketing

Reasons Why Outsourcing Digital Internet Marketing Is Smart

It took a pandemic to prove that remote work counts as much as working from an office. The phenomenon led to more and more people believing in outsourcing work to agencies than building in-house teams. Thus, this has also changed people’s perspectives about hiring full-time employees and committing to their expectations and growth.

Outsourcing projects is a credible way to get tasks done without committing to long-term associations. Moreover, there are several advantages of hiring a renowned agency than forming an in-house digital marketing team.

Reasons to outsource digital internet marketing services

Here we will discuss why IT companies across the globe look for affordable yet effective alternatives to outsource digital services:

Meets temporary requirement

If your requirements are not regular, you do not have to become a retainer to an agency. You also do not have to hire full-time digital marketing experts for the same.

Outsourcing work to digital agencies becomes a more accessible option as you can hire and pay them on a project basis. Such collaborations are efficient for temporary tasks or projects with irregularities. Further, you can rehire them according to your requirements.

No geographical barrier

When looking for service providers to take up outsourcing projects, one does not have to limit themselves geographically. Unless there are reasons to meet an individual or a team in person, one can outsource work to any agency across the globe.

The determinant specifically helps companies who look for quality services at an affordable price. For example, IT companies from countries like the US, the UK, Canada, Singapore can get digital services at an affordable price from a country like India. The skill and expertise will be as expected, but the cost comparatively less against agencies in their own country.

Offers expertise

Depending on the size of a company and budget, one should consider forming an in-house digital internet marketing team.

Most people are turning to outsource because of the reluctance to bear with high overhead costs per employee. When aligning the same with government policies, it can seem more overwhelming.

A digital marketing team in an agency will have experts in different genres like designing, SEO, content, etc. Thus, they have a broader scope of offering you complete solutions.

Outsourcing work to a team of expert digital marketers will allow them to offer 360-degree solutions to your or your client’s marketing requirements. They will go through an in-depth research about your company and give you the ultimate ways to reach your target audience.

Save times

Outsourcing saves you time because you do not need to hire and train employees for building an in-house team. A digital marketing agency will provide quality services that will cover only the cost of the projects they render. So, it eliminates the need of sustaining a growing workforce and the probable lack of their competencies.

Improve efficiency

Collaborating with a credible digital marketing team can help improve a company’s functionality for two significant reasons:

  • It allows you to hire experts in the given field and meet your goals faster
  • It lets you focus on what you do and free yourself from additional responsibilities.

Having an in-house team needs you to take additional responsibilities to measure their progress and efficiency. A digital firm will offer you better quality services and also free you from unnecessary burdens.

Have access to the latest technology

When you consider building a digital marketing team, you not only consider employee remuneration but also cost related to technology. Digital marketing is thoroughly based on premium software and expensive hardware to sustain such programs.

A digital internet marketing agency invests in such technology to fulfill its targets. They purchase costly tools and constantly update themselves. These help them compete with growing competition and stay at the top of marketing trends.

Final thoughts

Cost-effectiveness is the primary reason why outsourcing services is way better than having an in-house digital marketing team. The other vital reasons include guaranteed expertise and reduced work pressure.

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22, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

How is Voice Search Changing The Dimension for Digital Internet Marketing?

Our personal and professional lives are intertwined with the internet. We turn to our search engines for every tiny thing we want to know, and we get credible results within seconds.

Now, what if instead of typing out your query, you’d rather say “Hey Google” and then voice out your question? Would you find it more interesting, or would you do it for comfort? Would you want to do the same while looking through different websites for products and services, or would you stick to typing out as you do now?

Well, voice search is an inevitable incorporation that several businesses need to make because that’s a new way to reach the target audience. The evolving technology recognises speech so that you can search simply by talking out loud.

Why do people need voice search?

Voice search is an alternative to swiping the touchscreens to operate your digital devices. A smartphone user might want to use voice search instead of typing out for:

  • Making a query on the search engine
  • Looking for specific data, like weather update or sports score
  • Searching for files stored in their smartphones
  • To call someone
  • To select an option

Voice search is not new, but its application is gradually expanding. This is why more and more business owners are incorporating voice search to reach their potential customers.

Digital strategies for voice search

Since your potential customers are changing their way of searching for information, you will want to change how they can reach out to you. You will not want to only focus on traditional search engine optimisation (SEO) strategies but increase competency with this growing form of searchability. A digital internet marketing agency can play a pivotal role to help your business incorporate this technology to help them grow.

An agency will curate the right digital internet marketing strategy for your business to help you get organic reach even with the new search option. Here are some of the strategies that digital agencies use to keep your pace up:

Going beyond the concept of ‘Page 1’

For the last two decades, marketers have tried several ways to rank their position on the search engine. But the search engine result pages (SERPs) are very different from what they used to be. With regular updates and technological advancements, search engine companies are forced to change their policies often. Marketers have to follow their algorithm to improve their rankings. Moreover, they now have to go beyond the concept of being on Page 1.

Traditionally, SEO strategies was mainly focused on written content that could compel users to click on results. The requirement of using keywords to match a specific type of queries was the key to follow. A webpage coming on the first page would have meant a significant win for the website as users were accustomed to checking the first few results only. However, voice search is changing the dynamic entirely.

Users don’t need to go through five different options to choose the one that gives them satisfactory results. With voice search, users rarely get two options – the first result usually serve the purpose. If not, they search again by speaking out different ‘keywords’ that lands them their appropriate results.

To simply put, ranking among the top five is not good enough anymore. The nature of voice search is much related to the optimised results that are present by search engines. A digital internet marketing agency will help you grasp your audience with such precision.

Changes in content development

If it is not apparent already, voice search makes reachability a lot harder than it already was due to old SEO practices. Understanding what users want while typing and creating content accordingly is different. For voice search, a digital internet marketing strategy needs to focus on how a search can be spoken and take deeper intent into account.

For example, when we speak, we use longer sentences against what we do when typing. While most typed searches are short and keyword driven, voice is lengthier and includes more words. For example, you will type “weather in Mumbai”, but while asking, you would rather say, “what is the weather today in Mumbai?

Content needs to incorporate natural language tonalities to grasp words when spoken and show search accordingly. Instead of targeting short keywords, webpages need to incorporate long-tail keywords. If you consider using complete sentences as the target keyword, your header will include the same. Such pages have higher ranking possibilities as well.

Is it credible to capitalise on voice search?

Businesses looking to get ahead of their game need to consider adopting voice search sooner or later. A digital internet marketing agency like BluWebMedia can assist your business to reach such heights and beat competitors. It acknowledges the growing importance of voice search and incorporates the right strategies to drive maximum opportunities for clients.

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03, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

Top 5 Reasons Why You Need Digital Internet Marketing in 2021

2020 changed the way we work because it was the year of the coronavirus pandemic that brought the world to a standstill. While physical businesses were shut for months, there was a steep growth of online businesses. Amazon is the best example as its growth increased by 40% in July 2020, compared to what it was in 2019.

You might not be an online seller and be someone who has significantly made a mark by growing a physical business. However, you cannot deny the importance of online presence for your business after the pandemic. No matter how big or small your business is, an online presence is vital to grow your customer base.

Why you need digital internet marketing for your business in 2021?

Here are some of the fundamental reasons why your business needs digital internet marketing today:

1. It helps you embrace the Digital Era

If you check movie reviews or product reviews before booking a ticket or ordering a product, you depend on the internet to make decisions. Similarly, you would want your target customers to choose your product and services on digital platforms.

Digital marketing can play a pivotal role in helping you grow your business presence online. You need to select the most efficient digital internet marketing agency to help your business.

As you approach an agency for their services, they will share strategies to build online presence of your business. They will apply digital marketing techniques like SEO, social media marketing, online paid advertising, influencer marketing and other ways to bring you to the top.

2. It offers you interactive platforms for Customer Interaction

Social media marketing is a vital part of digital marketing that allows you to interact with your potential customers and understand their psyche and preferences. Platforms like Facebook, LinkedIn and Instagram are social media channels to grab attention with engaging content and enhance customer base.

3. It helps you follow up with the Latest Trends

A latest digital strategy is to follow running trends and stay relevant. As your target customers relate to such trends, your digital presence automatically becomes interesting to them.

From updating blogs on your website based on current trends to occasionally posting memes on your Facebook page, there is a lot to do. Since trends can change within hours, it is imperative to allow a digital internet marketing agency to help you catch up at the right place.

4. Comparatively much Affordable 

Brand building can be costly if you plan to invest in marketing tactics through traditional advertisements. You can definitely reach out to the masses through TV commercials nationally or globally or print on hoardings and press ads locally. However, the cost will be extremely high.

Digital marketing is comparatively much affordable in 2021. Moreover, it is wiser to opt for cost-effective ways of lead generation during a volatile global economic situation.

5. Competitors are going Digital

If the above points were not convincing enough, this is one point that might change your perspective. Your competitors are probably using great digital marketing tactics like search engine optimisation, convertion rate optimisation, email marketing, while you are still unsure about your digital presence.

Digital Internet Marketing is the key to lead generation, shaping consumer base, and influencing buying decisions. You can take charge of all of these aspects if you collaborate with a potential digital marketing agency that helps you achieve your goals.

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23, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Digital Strategies To Follow To Revive Your Business In 2021

The year 2020 has experienced many brands and marketers stumbling to survive all the unpredictable events unfolding almost every day. But digital marketing has become a boon for businesses all across the globe, even in these uncertain times. Although digital marketing has been an integral part of marketing strategies for businesses for several years, it was this year of pandemic that made businesses realize and leverage the true potential of Digital Marketing to the fullest.

  • Personalize your digital marketing strategy: Earlier, marketing content was mainly produced for mass readership. This was cost-effective and quick and easy to produce. The only issue was that it lacked the personal touch. The potential prospects, existing customers, and other people, who would not purchase products, were delivered the same message. But now is the time when you should customize the marketing content depending on the interactions you have had with the customers and visitors. The best way to start personalization is by dividing the site visitors and audiences into groups based on their actions. You can separate the users based on the factors like abandoned carts, first-time purchases, page views without conversion, and repeat purchases. This helps in getting a better conversion.
  • Come up with a comprehensive sales funnel: Apart from personalizing the marketing content, the sales funnel includes developing content for different stages of the customer’s journey. It will help you get different audiences on the website starting from the regular browsers, first-time visitors, and dedicated customers. You can’t grab the attention of all of them with the same pitch. So, it is important to adjust the design, content, and layout, depending on the visitor’s journey. You should diversify the content on the website regarding topics and formats to cover different parts of the sales funnel.
  • Implement AI in the digital marketing strategy: In 2020, AI has played a dominant role in Digital Internet Marketing Solutions. As a result, there is an enormous growth of AI-based marketing tools. The best things about AI are that it can analyze search patterns and consumer behavior more effectively. Besides, it collects and uses data from blog posts and social media platforms to help businesses to understand how the customers find their services and products. AI marketing also helps to develop personalized email messages, while AI tools help to segregate customers and visitors depending on the behavior and demographics.
  • Include Video Marketing in your Digital Marketing strategies: Videos play a vital role in reaching out to target audience as well as in conversion rate optimization. Advanced video creation tools and better communication technologies have made it simpler to use videos for marketing. Nowadays, it has become easier and cheaper for small business owners to put together decent marketing videos within a few days. As a result, the major social media networks like Instagram and Facebook have adapted videos as an essential part of their networking platforms. And Businesses also agree that the conversion rate of their businesses improves with the right video marketing techniques.
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