18, Nov 2021
Categories
Digital Internet Marketing

Influence of Artificial Intelligence in Digital Internet Marketing

Artificial intelligence is all set to dominate the world of digital internet marketing technology. It has excellent growth potential as it allows organisations to make predictive analyses to enhance their business operations. From improving customer experience to enhancing targeted marketing, AI is slowly taking over the course of our virtual lives. Let us find out why it is significant.

Understanding the Role of Artificial Intelligence

Here are reasons why a significant number of organisations are turning to artificial intelligence:

1.            Precision-Oriented

AI accounts for accuracy and eliminates errors that humans can make. It enhances work efficiency by streamlining the process of analysing and evaluating precisely. AI tools have the power to dig deep into data provided to them and offer valuable insights that humans might miss out on.

2.            Algorithm-Based

AI uses advanced algorithms to enhance the usage of several technological gadgets. For example, home automation systems, GPS trackers, and voice assistants replace manual investigation and operation. With the use of progressive learning algorithms, AI quickly incorporates new inputs and offers information as required.

Why Is AI Needed for Digital Internet Marketing Services?

AI is different from traditional forms of creating ads. However, it can be used in existing commercially available platforms to generate ads without requiring human involvement. AI helps a digital internet marketing agency to target the right audience after creating an ad.

For example, machine learning is a core form of AI technology commonly used across several means of online marketing. It determines click-through rate and success in terms of reachability.

Let us understand the benefits of incorporating AI in digital marketing:

1.            Understanding Audience

Gone are those days when companies had to reach out to people to understand their preferences physically. Extended forms of market research that used to take massive investment and time are now dependent on algorithm-based analysis.

AI helps a company forecast their target customers by analysing its purchase pattern. They give insights into how companies can improve their user experience and offer what they require.

2.            Effective Marketing Strategies

AI helps organisations collect data related to their target audience and plan effective marketing strategies based on data-driven research. It instantly eliminates the usage of techniques that will not work without letting you invest in an attempt that might fail. The process saves time, money and helps strategise correct moves.

3.            Enhanced Productivity

Automating repetitive tasks with the help of AI reduces human labour and time requirement. The process enhances productivity and cuts costs. More than 51% of decision-makers believe that reducing costs is one of the top reasons AI is the need of the hour. The technology increases revenue, reduces time taken to get tasks done, and improves overall business functionality.

4.            Higher ROI

With the possibility of having accurate information within a short period, AI helps organisations make smart decisions. A digital internet marketing agency gets an idea to work on high-performing content that will work for their clientele. It helps them reach the right audience and convert such reach into customers.

5.            Personalises Customer Experiences

AI helps analyse customer behaviour and predicts what they would likely prefer in the future. It allows an organisation to streamline marketing goals accordingly and make their client’s product and services suitably more desirable.

6.            Better User Experience

When you stream a video on YouTube and watch it till the end, you find suggestion videos enticing you to open another one. It is an example of enhancing the user experience for someone likely to watch the following video as they liked the current one. Similarly, when buying a product on an eCommerce website, you find similar suggestions increasing your interests. Such results are AI-based and improve customer experience.

7.            Live Chatbots

One of the most common ways organisations introduce AI into their functionality is by incorporating the usage of customer support. If you go into a website and find a chat box open instantly to questions, it is an AI-based format to hear you out. By typing your data into the chat box, you get an instant reply based on probable data added to the system beforehand. It is a crucial incorporation in new-age web development formats and helps companies reach out to their customers faster.

Final Thoughts

If you plan to incorporate AI-based solutions for digital marketing, it is time to hire an agency that can help you get there. In BluWebMedia, we specialise in using AI to help customers reach out to their target audience and significantly increase their ROI.

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11, Dec 2020
Categories
Blu Ocean Mobile App Development

8 Mobile App Trends for the Future

As 2020 comes to an end, apps are becoming more feature rich helping consumers get a better experience. As the world bounces back to normal, there is a spike in mobile app downloads. Start-ups are focusing more on developing scalable apps that can come up with innovative business solutions. In this article, we discuss eight such mobile app trends that will be visible in the upcoming years.

Apps for Foldables

Google in 2018 announced apps for foldable devices. Samsung has stated that several android apps have been optimized within the Galaxy fold; including Amazon Prime Video, Spotify, Facebook and others. Video streaming apps have gained a lot from these foldable technologies. As some handsets are providing extra space and better controls through this tech, screen based app development will be a thing of the future. More people are expected to buy Foldable smartphones as it allows the user to keep it in smaller spaces and when unfolded gives an immersive experience. Foldable is going to be the next buzzword in the upcoming years.

Chatbots

Custom service or Do-It-Yourself (DIY) is the new trend among shoppers. They want to add a personal touch in the gifts they are sending or even when buying products for themselves. Chatbots are helping consumers to personalise their product buying process. As per a research by Gartner, chatbots are going to save $8 billion by 2022. They are slowly becoming an intense concept, as currently very few apps are using it as a cost saving tool. Starbucks came out with an app, “My Starbucks Barista”, where you can choose the kind of coffee you want and it places an order for you. So, these small yet simple upgradations are improving customer experiences and with chatbots users will be served better.

Machine Learning and AI

Perhaps the most talked about terms in the world of tech today, ML and AI are changing the definition of what the world would look like in the future. FaceApp, became an overnight sensation, which was showing people their photo years down the line. By October 2019, it earned around $1million. Cortana and Google assistant have become household names with their witty and intelligent answers to questions being asked. Also, the real time analytics, these apps are showcasing provides a lot of benefit to the users. By 2023 the mobile AI market is expected to touch $17.83 billion growing at a CAGR of 28.41%. So, with Ml and AI, mobile users are going to get finer experiences in the years to come.

Wearable Technology

Wearable technology is growing as consumers are looking for more features in all devices. By 2021, connected wearable devices are expected to reach 929 million globally. A part of our everyday lives, smartwatches for instance, are assisting people in maintaining their fitness regime, use Bluetooth, call up their friends and with so many features these high priced gadgets are the next big things for the youth. App developers who have been at the backend of products like Apple Watch and MI band 4 fitness tracker, are gaining a distinct advantage in the industry. With time users will expect some more devices that can improve our lifestyle in every possible way.

IoT enabled app

IoT is about interconnectivity of devices and companies like Amazon and Google are investing heavily on it. Basically the idea is to build a device that can work with a TV, refrigerator, AC and even door lock, so that people find it easier to switch on and off electric gadgets. Instead of focusing on multiple switches, one will be enough. The Google Home Voice Controller, for example, has initiated the “Echo” line of devices for seamless integration of home gadgets. Google also acquired Fitbit, a wearable tech firm and is collaborating with Nest, a security camera manufacturer for expanding its line of services. Supply chain management, residential buildings, health infrastructure, the significance of IoT is being felt across sectors. The demand rising, by 2022, IoT is expected to be one of the most popular trends in mobile app development.

Augmented Reality

Augmented reality has been raking up a storm in the past few years. It allows users to experience a real world feel while staying in the virtual mode. Pokemon Go has been a recent example of how excited people become when they can experience augmented and virtual reality. These are creating outstanding gaming apps and top companies are now aggressively going after it. Tech giants like Google are about to introduce AR features in their google maps that can help users get video directions in realtime in their Smartphones. As per Statista reports, the AR and VR market is going to touch $209 billion by 2022.

Mobile App Security

App security is not new but as incidents of hacking and data leaks are growing really fast, more businesses are investing heavily in cybersecurity. When Facebook got entangled in a controversy with Cambridge Analytica, for user data breach and political bias, their shares went down by 8.5%, that was back in 2018. Security lapses have also resulted in tighter privacy laws being enacted in most European countries where accountability of the large tech firms will be scrutinized. With more and more data being used, tech giants are at greater risk and keeping this in mind, mobile app security is going to be a big thing in the coming years.

Cloud Storage

As most organisations are going for cloud based solutions, it is growing fast and adding more advanced features to its wings. Cloud apps help in storing huge volumes of data. For instance, google drive, dropbox, paypal are some of the most common cloud apps which we are using in our daily lives. By 2025, the cloud market is expected to touch $356 billion and sectors like oil and gas, retail, automotive, health, hospitality all are investing heavily in building a robust cloud infrastructure. This is going to be a very prominent thing in the future of mobile apps. If you have still not launched a mobile app for your business, then you seem to be an old school player. To compete with the best players, start making your app with the most advanced features. As your customers start getting the best of their experiences, you will become a more household brand name. Just think about Paytm, GooglePay, Zomato, Swiggy, MakeMyTrip and many such phenomenal apps that have made our lives easier. Get your business on mobile and see the difference in just a few months.

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