04, Feb 2022
Mobile App Development

Android or iOS App Development: Which is Best for Your Business?

Published On: 04, Feb, 2022

In 2022, if anyone reconsiders having mobile app development for their business, they will fall behind against their competitors. Creating a digital presence has become imperative for every business, and personalising an app that represents your brand is crucial.

Once you realise the importance of app development, you might have doubts regarding which operating system to choose. The right mobile app development company will be your best advisor and provide you with the direction you need to choose between Android vs iOS. However, as an entrepreneur, you need to have the logical reasoning to back your decision on the same.

Android or iOS App Development

When considering either iOS app development or Android app development, there are some common differentiations to consider. These include the number of downloads, user retention, targeted market, revenue, and more. Let us look at such aspects in detail to help you determine which option to choose.

1.    Market Share

When considering the market share division of Android and iOS app development, one must consider the number of users in each platform.

Android is a much more widely used operating system because it is available across different brands and devices. iOS is only limited to Apple users, making it have a comparatively smaller number of users.

It is easy to state that if a user wants to target a wider audience, they will choose Android. It has ten times more chances of scalability compared to iOS.


Since most start-ups choose visibility initially, it is wiser to choose Android app development. One can always incorporate iOS later and make the app services available for Apple users as well.

2.    App revenue

How much revenue can you generate from an app will determine how you choose to develop. When a start-up tries to utilise the benefits of smartphone facilities, they have to calculate the potential revenue they expect and can practically generate. 

iOS has positioned itself over time to prove that it is a platform that can generate high revenue for businesses. Most iOS apps have paid features requiring users to make in-app purchases to utilise the functions fully.

Android is gradually catching up in terms of app monetisation. However, there is still a long way to go when it comes to Play Store becoming comparatively more monetised than App Store.


If your start-up is looking to expect in-app purchases as a significant form of revenue. You might consider iOS app development and vice versa.

3.    User retention

It is crucial to analyse the potential user retention of an app in a platform to judge if it will perform well or not. As an entrepreneur, it will be difficult for you to understand this concept. Thus, the mobile app development company you partner with will help you create the analysis.

They will consider several factors that contribute towards app uninstallation and uninstallation rate. One of the primary reasons to determine this is the experience you can deliver through the app.

Many times, users using different operating systems have varied reasons to uninstall an app. When comparing Android vs iOS apps, it is seen that Android users are usually more loyal and adjust to mediocre app experiences. However, Apple users significantly shift if they do not have a good experience with an app.


You primarily need to collaborate with the best mobile app development company to enhance user retention. Their expertise will help you design a credible app that is widely accepted irrespective of the app format you choose.

Which App Platform is Suitable for Start-ups?

One needs to consider multiple factors when they need mobile app development for their start-up. Since start-ups generally have limited capital, not taking the right decision can result in severe consequences. Thus, considerations to determine choosing between either app platform would include:

1.    Understanding Your Audience

Do you know that the US and Australia is majorly dominated by Apple users? Do you also know that 80% of the world population uses Android devices?

Since you need to cater to a specific audience, you must consider your expected reach. For example, if you build an app for western countries, you have to choose iOS app development. However, if you consider the entire world as your target audience, you would select Android.

2.    Knowing Your User

There are quite a few traits that separate iOS users from Android users. Thus, understanding the type of user you wish to cater to is essential.

iOS users tend to have higher income and education levels. The most straightforward reason is Apple’s pricing against Android’s availability for the masses. Apple users tend to be more engaged with apps they install and are likely to make in-app purchases as per their interest.

Most independent Android users are between the age of 25 to 45. They spend consciously and are often late to adopt technology.

3.    Setting in-app Purchases

If your app requires users to make an in-app purchase to access most of it, you should consider iOS app development. The average in-app cost of an iOS app is $10.8, while for Android, it is $0.43 for the same.

The geographical difference between iOS and Android users is a significant factor that impacts people’s purchase behaviour. For example, globally, a user spends around $0.50 for an in-app purchase. For Asia, the cost paid is around $0.70, while for Europe, North and Latin America, it is $0.26, $0.61 and $0.16 respectively.

4.    Considering Fragmentation

One aspect where Apple can never surpass Android is fragmentation. Apple is an exclusive brand selling a specific range of smart devices. Whereas Android is incorporated and sold through a variety of brands. Moreover, since Google partnered with Android and produced thousands of devices, the market has only been increasing.

If the primary motive of your start-up is to become a household name, you should choose Android app development. However, if you only wish to focus on the elite group of limited users, you must select iOS.

5.    Considering Release cycles

While fragmentation is an upside for your Android inclination, you must also consider the downside of release cycles. Android app upgrades are usually restricted as they are partnered with OEM devices. Since Apple has a limited number of iPads and iPhones, it is way more flexible to support new operating systems. Fragmentation in Android makes it tough to make it adaptable to new versions.

6.    Designing Expectations

What your app wishes to cater to will determine how a mobile app development company would design it. Your start-up could require a particular type of app platform depending on your target audience, but your design pattern might not be easy for the same.

Google Material Design has a significant impact on the user experience. However, most app developers feel Swift is a better model than Java for start-ups.

It is essential to consider that designing depends more on the skill than the platform you choose. It is best to associate with a brand that offers both forms of mobile app development and can assist you in choosing between the two.

How are Android and iOS Apps Developed?

When you speak to an app development company, you might find them give you different reasons that make app development distinctive for both platforms. Most importantly, you might think about why the cost of development differs from one another.

Some reasons make app development distinctive from Android to iOS. Here are some aspects to consider:

1.    Programming Language

Different programming languages help build apps in Android and iOS devices depending on their operating systems. The most significant distinction is that iOS apps run on Objective-C/Swift, and Android runs on Java or Kotlin.

Since Swift coding requires less time than Java, stacking is easier to dominate when developing iOS apps. Android app developers are slowly migrating to Kotlin from Java as it is easier to manoeuvre.

2.    Testing

Every developing app goes through several testing phases, irrespective of the software type. Simulators for iOS and emulators for Android are examples of testing options for the two. One common difference is that simulators are faster than emulators. However, emulators are comparatively more effective as it is equivalent to a virtual machine with a CPU. Simulators are often inaccurate and unrealistic. Thus, testing is often time-consuming and repetitive for iOS app development, depending on the number of bugs and interactive flow.

3.    Interface

An app interface determines the visual contrasts accessible to the smartphone user. Mobile app developers assemble XML documents for Android and XIB for iOS. From a technical point of view, iOS animation is superior to Android.

The Google-Android collaboration has improved interface significantly with Android L and design pattern, Material Design. However, Apple has always been intricate with its interface and provided optimum user experience through quality animation. Google prioritises hardware, unlike interface intricacies.

Choosing between Android and iOS app Development

Now that you have gone through the significant differences and determining factors, it is time to consider which app platform suits your start-up. Let us consider why start-ups choose iOS vs Android apps and then decide whether or not you have the same reasons to do so.

When does a Start-up Invest in iOS App Development?

If a start-up wants to provide services to the elite and concentrated group based in western countries primarily, they might choose iOS app development. Many start-ups choose iOS if they are not convinced that their app will be moved to the home screen due to lower acceptability. Since iOS is less fragmented, it is usually preferred for initial trials. Concentrating primarily on a smaller audience can generate revenue if the app receives acceptability.

When does a Start-up invest in Android app development?

If a start-up wishes to cater to the global market or specifically a market that predominantly uses Android, they will consider it over iOS. If the app requires several customisations, there will also be an inclination towards Android.

Which App Platform Should You Choose?

By now, you might have guessed that we would recommend you to choose developing apps on both platforms. While the debate between choosing Android and iOS app development is unending, together, they will give you a power-packed solution to cater to your target audience.

Of course, you might choose one over the other depending on the determining factors stated above. Moreover, monetary aspects, time constraints, accessibility, demographics are all concerns that you will consider when choosing one over the other.

We recommend you primarily choose a credible app development company to clear your doubts and give you robust solutions. They will be your best guide to confirm which app platform you should select first. You can always incorporate both when you have the time, money, resources, and chances of scalability.

When Should You Extend App Accessibility?

If you want to build one app on either platform now and expand to both later, you can consider the activity based on a few aspects. Primarily, you will want to extract every advantage from the current platform. For example, if your app generates significant revenue from the App Store, you will know when to introduce it to the Play Store. In contrast, if your app gains significant followers on Play Store, you can increase monetisation chances by introducing it to the App Store.

Final thoughts

Before choosing one app platform over the other, you need to rely on a reputed mobile app development company. BluWebMedia is eager to be your trusted partner to create quality mobile apps for either or both platforms. Our efficient app developers will go through a thorough brainstorming session to help you determine which platform suits your company. While we recommend you incorporate both, you can always start with one and expand later.

20, Sep 2021
Mobile App Development

Why Should Every Business Invest in a Mobile App?

Published On: 20, Sep, 2021

Modern entrepreneurs understand the importance of embracing digital opportunities. One of the fundamental ways to do so is going multi-channel. To have a strong online presence, one needs to invest in different mediums to increase growth.

A mobile app is one of the most vital tools that keep a customer connected to the brand. The majority of people have smartphones and use them not only for basic connectivity but other things the internet can provide. These can include being updated with the latest news, making cashless payments, ordering goods and services, and much more.

These give you enough reasons to consider incorporating a mobile app for your business. However, we wish to highlight some crucial points to strengthen the concept.

Reasons why entrepreneurs must invest in mobile apps

Here are some reasons why business owners should still consider building a mobile app:

1. Visibility

More than 5 billion people own a mobile phone and the average daily usage is 3 hours and 15 minutes. The fact projects a massive possibility of brand awareness through mobile apps.

Casual scrolling allows brands to stand out because a potential customer can find their ad eye-catchy. For example, while scrolling through Instagram or Facebook, you might find a product advertisement you like. When you click on the ad, it redirects you to either the Play Store or App Store to make you download the app, where you can purchase the product from.

Having a mobile app in the Play Store or App Store can easily give an advantage to your business. As soon as the interested person install your app, they are one step away from ordering the product they liked.

2. Chances to growing customer base

You can have your laptops open for eight hours a day, but one device that is always handy is a smartphone. For example, would you instead open your laptop and order food on an app like Zomato or Swiggy, or would you unlock your phone, open the app, pick a restaurant and add food to the cart?

Mobile apps help increase customer loyalty. People who need your products and services will want a handier way to reach out to you.

Mobile apps also let you take advantage of personalization tools for each app user. You can frequently send them push notifications letting them know about the latest offers and discounts. These leave a better impression than sending emails, which many don’t open and directly move to trash.

3. Customer-friendly and effective

Every business wants its customers to engage with their mobile app to book services or buy their products. Thus, you need to hire a mobile app developer to build a customer-friendly app for your business to meet such goals.

When an expert mobile app developing company helps you build a great app with all features and functionality, you go one step closer to achieving your business goal. If your customer or client finds your app easy to use, you will be on their list of smartphone apps.

The more involved your customer is with their phones, the more efficiently your app will pop-up. This is known as an effective frequency in advertising because it indirectly convinces customers to order from you.

4. Generate sales

Mobile apps can give businesses a direct idea about ROI. Your primary motive to bear mobile app development cost is to reach out to your customers and generate revenue. But the app is not just for the customers; it is equally essential for your team.

The more your mobile app satisfies your customers, it automatically boosts your ROI as well.

When you can improve customer satisfaction, you directly increase your sales too. It is studied that around 70% of buying experiences are influenced by how brands make customers feel.

Final thoughts

In 2020, the coronavirus pandemic forced most businesses to go online. The ones who couldn’t do so failed to survive. As per recent studies, there is no going back to the pre-COVID era, at least in terms of reduced digital influence.

Customer behaviour patterns have changed, and they now prefer to interact virtually. At least 75% of people shifted to using digital channels to live everyday life, and studies suggest they will continue to do so. It is a part of the “new normal”, and businesses need to adapt to it.

In 2021, if businesses do not grow to reach out to their target audience through digital channels, they will lag behind their competitors. Mobile apps have become a necessity for businesses, as they are now a medium to buy, sell, exchange, transfer, order, and much more.

08, May 2021
Blu Ocean Mobile App Development

How Mobile Apps Generate Higher ROI for Business?

Published On: 08, May, 2021

A significant reason for the enormous growth of smartphones is the availability of several mobile applications. These apps come with excellent features & brilliant utilities. Today’s modern world is heavily dependent on mobile devices. Thus, mobile applications seem to invade every sphere of our lives & businesses. 

Smartphone apps brought numerous changes to the marketplace. Including how we transfer money, book hotels, eat out, and order products. That’s why entrepreneurs & business organizations should think prominently about utilizing mobile apps to gain higher returns and multiply customer reach. Fortunately, this article will tell you how you can boost your business revenue via business apps!

Bring Forth Paid Apps

This one involves coming up with an application only accessible by users after payment. Meaning, you need to build an app including paid or premium features. It starts from the downloading phase to purchasing products from the application.

However, be cautious when regulating the amount. As it might drive away potential clients by setting an expensive fee. That way, you’ll achieve great responses & reviews too.

Freemium apps

Freemium apps are undoubtedly one of the most efficient ways to boost the monetary value of an application. All you’re required to do is offer some features for free. But with restricted functional capability. If a client likes the free features, he/she will pay willingly to get access of additional features. 

Use of Push Notifications

Online users abandon the products & services after a while. But you can avoid this situation by using push notifications. If you own a mobile app, send push notifications to your platform. 

Now, how do push notifications work? Well, they act as a reminder for clients to purchase new items. That’s not all! You can inform your clients regarding new merchandise too.


Most top-rated mobile apps ensure that the platform is swifter to use by individuals residing around the globe. It suggests that you also need to localize your services for people to grasp what it entails.

For instance, you need to add-up different languages understandable by users. The beauty of this approach is that you’ll gain success over communication barriers. So, tune to mobile app development, and in the end, you’ll get to lure more crowd to your app. 

Social Media

You can’t afford to overlook the audience of social media when it comes to your business flourishment. One of the means you can capitalize on this is by owning a mobile application. Contact any mobile app development agency, and get access to one. This way, you’ll get the chance to share your app’s link with people on social media platforms. 

In-app Advertisement 

In-app ads avail platforms grow at a rapid pace. For this, you need to associate with third-party companies who’ll place your business ads on their apps, or vice versa. 

Under this, you can choose between native and interstitial apps. The core is to achieve a win-win scenario for both parties. However, don’t bomber users with multiple advertisements.

16, Mar 2021
Blu Ocean Mobile App Development

Top 10 Things to Know While Planning for Mobile App Development

Published On: 16, Mar, 2021

In this era of the internet, mobile applications have become the most innovative channel to reach your clients and grow your business. Among the vast ocean of creative and unique applications, chances are there that your application might go unnoticed. Mobile app development is not just about getting things done by developers. An excellent mobile app needs to be strategized, organized, and designed to solve end-user’s purposes.

Before delving towards developing an app for your business, you are to gauge several result-oriented aspects beforehand imperatively. Here are 10 essential things to consider to make your app stand out.

  • Focus on Target Users/Audience

You must understand your target users along with their requirements and goals. Research the platforms that consumers mostly use and know what kind of user experience they want to have. Each customer has a unique need and uses a different device, and you need to identify them correctly.

  • Select the Right platform

Choose the platform on which you want to go for subsequent native app development. This step can be befuddling to start with. You can choose from iOS or Android. Take a holistic approach to deliver specific customer-driven apps to offer the best user experience and effective results.

  • Do Adequate Market Research

Building an app needs extensive market research to understand the market scenario. It will help you grasp to provide valuable insights about the current market scenario and your competitors in this segment.

  • Find the Best Viable Solution

Try to get the minimally viable solution. Make some basic functional app initially and upgrade it gradually as per the customers’ demands to improve their experience. The app will be more refined this way.

  • Release Multiple Versions

Release initial versions and keep adding new features gradually. This will be engaging for the customers. The trick is not to release many versions frequently.

  • Balance Your Business and Users

Balancing between your business and users is essential. Gather information on technical feasibilities, business viability, experts’ opinions, and user studies to achieve the perfect balance.

  • Explore

You should explore various avenues of apps and their platforms. There are different interface paradigms to experiment but keep users’ expectations in mind. Go for hybrid app development if needed.

  • Hold Frequent Discussions With Your IT Team

Frequent discussion is needed with your IT teams to stay updated with trends in the app market. Whether you go for iOS app development or android app, the aspects of scalability, API translation, API management are to be instilled in the app.

  • Plan to Analyze

You should plan to analyze various considerations like potential features, technologies, platforms, and results. Exploring your app is extremely important. This will be very impactful.

  • Reflect

Even after developing the app and providing continuous updates, you must reflect on how the app is doing, whether it can meet customers’ requirements or expectations. This practice will be very rewarding for your business and your customers.

11, Dec 2020
Blu Ocean Mobile App Development

8 Mobile App Trends for the Future

Published On: 11, Dec, 2020

As 2020 comes to an end, apps are becoming more feature rich helping consumers get a better experience. As the world bounces back to normal, there is a spike in mobile app downloads. Start-ups are focusing more on developing scalable apps that can come up with innovative business solutions. In this article, we discuss eight such mobile app trends that will be visible in the upcoming years.

Apps for Foldables

Google in 2018 announced apps for foldable devices. Samsung has stated that several android apps have been optimized within the Galaxy fold; including Amazon Prime Video, Spotify, Facebook and others. Video streaming apps have gained a lot from these foldable technologies. As some handsets are providing extra space and better controls through this tech, screen based app development will be a thing of the future. More people are expected to buy Foldable smartphones as it allows the user to keep it in smaller spaces and when unfolded gives an immersive experience. Foldable is going to be the next buzzword in the upcoming years.


Custom service or Do-It-Yourself (DIY) is the new trend among shoppers. They want to add a personal touch in the gifts they are sending or even when buying products for themselves. Chatbots are helping consumers to personalise their product buying process. As per a research by Gartner, chatbots are going to save $8 billion by 2022. They are slowly becoming an intense concept, as currently very few apps are using it as a cost saving tool. Starbucks came out with an app, “My Starbucks Barista”, where you can choose the kind of coffee you want and it places an order for you. So, these small yet simple upgradations are improving customer experiences and with chatbots users will be served better.

Machine Learning and AI

Perhaps the most talked about terms in the world of tech today, ML and AI are changing the definition of what the world would look like in the future. FaceApp, became an overnight sensation, which was showing people their photo years down the line. By October 2019, it earned around $1million. Cortana and Google assistant have become household names with their witty and intelligent answers to questions being asked. Also, the real time analytics, these apps are showcasing provides a lot of benefit to the users. By 2023 the mobile AI market is expected to touch $17.83 billion growing at a CAGR of 28.41%. So, with Ml and AI, mobile users are going to get finer experiences in the years to come.

Wearable Technology

Wearable technology is growing as consumers are looking for more features in all devices. By 2021, connected wearable devices are expected to reach 929 million globally. A part of our everyday lives, smartwatches for instance, are assisting people in maintaining their fitness regime, use Bluetooth, call up their friends and with so many features these high priced gadgets are the next big things for the youth. App developers who have been at the backend of products like Apple Watch and MI band 4 fitness tracker, are gaining a distinct advantage in the industry. With time users will expect some more devices that can improve our lifestyle in every possible way.

IoT enabled app

IoT is about interconnectivity of devices and companies like Amazon and Google are investing heavily on it. Basically the idea is to build a device that can work with a TV, refrigerator, AC and even door lock, so that people find it easier to switch on and off electric gadgets. Instead of focusing on multiple switches, one will be enough. The Google Home Voice Controller, for example, has initiated the “Echo” line of devices for seamless integration of home gadgets. Google also acquired Fitbit, a wearable tech firm and is collaborating with Nest, a security camera manufacturer for expanding its line of services. Supply chain management, residential buildings, health infrastructure, the significance of IoT is being felt across sectors. The demand rising, by 2022, IoT is expected to be one of the most popular trends in mobile app development.

Augmented Reality

Augmented reality has been raking up a storm in the past few years. It allows users to experience a real world feel while staying in the virtual mode. Pokemon Go has been a recent example of how excited people become when they can experience augmented and virtual reality. These are creating outstanding gaming apps and top companies are now aggressively going after it. Tech giants like Google are about to introduce AR features in their google maps that can help users get video directions in realtime in their Smartphones. As per Statista reports, the AR and VR market is going to touch $209 billion by 2022.

Mobile App Security

App security is not new but as incidents of hacking and data leaks are growing really fast, more businesses are investing heavily in cybersecurity. When Facebook got entangled in a controversy with Cambridge Analytica, for user data breach and political bias, their shares went down by 8.5%, that was back in 2018. Security lapses have also resulted in tighter privacy laws being enacted in most European countries where accountability of the large tech firms will be scrutinized. With more and more data being used, tech giants are at greater risk and keeping this in mind, mobile app security is going to be a big thing in the coming years.

Cloud Storage

As most organisations are going for cloud based solutions, it is growing fast and adding more advanced features to its wings. Cloud apps help in storing huge volumes of data. For instance, google drive, dropbox, paypal are some of the most common cloud apps which we are using in our daily lives. By 2025, the cloud market is expected to touch $356 billion and sectors like oil and gas, retail, automotive, health, hospitality all are investing heavily in building a robust cloud infrastructure. This is going to be a very prominent thing in the future of mobile apps. If you have still not launched a mobile app for your business, then you seem to be an old school player. To compete with the best players, start making your app with the most advanced features. As your customers start getting the best of their experiences, you will become a more household brand name. Just think about Paytm, GooglePay, Zomato, Swiggy, MakeMyTrip and many such phenomenal apps that have made our lives easier. Get your business on mobile and see the difference in just a few months.