02, Dec 2021
Categories
Social Media

How to Improve Brand Awareness Using Social Media Marketing?

Published On: 02, Dec, 2021

Brand awareness can shape the backbone for your business as it will provide recognition and the possibility of customer conversion. Advertising has always been an integral way to showcase products and services to make brands stand out and sellable.

The reason why digital internet marketing has an extensive scope is due to the reach. Social media apps like Facebook, Instagram, and Twitter are not just mere tools to stay connected but also to create awareness.

As of 2021, there are 350 million people on Facebook, 180 million on Instagram, and 22.1 million on Twitter in India. While these are predominant apps, there are more options LinkedIn, Tumblr, Flickr, and so on.

When there is a possibility to reach out to several people online, social media marketing becomes a lucrative option for brand recognition. With digitisation, social media marketing gained high value as harnessing its credibility created awareness that eventually led to conversion.

Ways to Use Social Media to Create Brand Awareness

Let us find out ways to use social media advertising services as one of the primary tools of brand awareness in today’s time:

1. Sharing

Every platform used for brand awareness represents a unique identity. For example, a television commercial requires storytelling within approximately 30 seconds to make a product or service sellable. So, it is important to consider the format required when creating awareness.

When promoting on social media, you have to consider the platforms as a social website where people connect. Thus, the content creation has to relate to the platform to enhance reliability and interest.

2. Hosting contests

When newly introducing your brand and promoting products and services, you must find ways to engage people. One easy technique to retain customer interest is hosting contests that allow you to give away free products. Interested customers will participate in trying their luck, and you will create engagement. These people can be your potential customers in the future and also find your content engaging.

3. Adding value

Since social media marketing has become increasingly popular, it has also made ways for scams. It is crucial to ensure the content you create is not just convincing but also truthful. People nowadays are extremely prompt to find out the difference between quality and adulteration. Their comments and reviews can make brands lose their existence. Thus, being true to what you do and being appropriately explanative will take you a long way.

4. Collaborate

One of the smartest ways to grow your brand is by collaborating with social media influencers and celebrities. These are people who have a high number of followers who would advertise for you on their platforms. It is one of the easiest ways to create brand awareness, but it is comparatively expensive.

5. Hosting Q&A

Hosting question and answer sessions on your social media platform will help you understand customer patterns and preferences. It is a digital form of market research that gives you quick answers and from a wide audience. When you understand the type of products and services your followers need, they will help you serve them better.

6. Exhibit testimonials

Customer reviews are one of the most dependable factors that people nowadays believe in. While using social media to create brand awareness, you should demonstrate the reviews sent by consumers. Create a social proof that builds trust and enhances your selling point.

Final Thoughts

To utilise the potential of social media advertising services, you need a dependable digital internet marketing agency. BluWebMedia specialises in becoming your digital partner to make the best use of social media marketing to create brand awareness and enhance customer conversion. Connect with us today to maximise the potential use of social media for your brand.

18, Nov 2021
Categories
Digital Internet Marketing

Influence of Artificial Intelligence in Digital Internet Marketing

Published On: 18, Nov, 2021

Artificial intelligence is all set to dominate the world of digital internet marketing technology. It has excellent growth potential as it allows organisations to make predictive analyses to enhance their business operations. From improving customer experience to enhancing targeted marketing, AI is slowly taking over the course of our virtual lives. Let us find out why it is significant.

Understanding the Role of Artificial Intelligence

Here are reasons why a significant number of organisations are turning to artificial intelligence:

1.            Precision-Oriented

AI accounts for accuracy and eliminates errors that humans can make. It enhances work efficiency by streamlining the process of analysing and evaluating precisely. AI tools have the power to dig deep into data provided to them and offer valuable insights that humans might miss out on.

2.            Algorithm-Based

AI uses advanced algorithms to enhance the usage of several technological gadgets. For example, home automation systems, GPS trackers, and voice assistants replace manual investigation and operation. With the use of progressive learning algorithms, AI quickly incorporates new inputs and offers information as required.

Why Is AI Needed for Digital Internet Marketing Services?

AI is different from traditional forms of creating ads. However, it can be used in existing commercially available platforms to generate ads without requiring human involvement. AI helps a digital internet marketing agency to target the right audience after creating an ad.

For example, machine learning is a core form of AI technology commonly used across several means of online marketing. It determines click-through rate and success in terms of reachability.

Let us understand the benefits of incorporating AI in digital marketing:

1.            Understanding Audience

Gone are those days when companies had to reach out to people to understand their preferences physically. Extended forms of market research that used to take massive investment and time are now dependent on algorithm-based analysis.

AI helps a company forecast their target customers by analysing its purchase pattern. They give insights into how companies can improve their user experience and offer what they require.

2.            Effective Marketing Strategies

AI helps organisations collect data related to their target audience and plan effective marketing strategies based on data-driven research. It instantly eliminates the usage of techniques that will not work without letting you invest in an attempt that might fail. The process saves time, money and helps strategise correct moves.

3.            Enhanced Productivity

Automating repetitive tasks with the help of AI reduces human labour and time requirement. The process enhances productivity and cuts costs. More than 51% of decision-makers believe that reducing costs is one of the top reasons AI is the need of the hour. The technology increases revenue, reduces time taken to get tasks done, and improves overall business functionality.

4.            Higher ROI

With the possibility of having accurate information within a short period, AI helps organisations make smart decisions. A digital internet marketing agency gets an idea to work on high-performing content that will work for their clientele. It helps them reach the right audience and convert such reach into customers.

5.            Personalises Customer Experiences

AI helps analyse customer behaviour and predicts what they would likely prefer in the future. It allows an organisation to streamline marketing goals accordingly and make their client’s product and services suitably more desirable.

6.            Better User Experience

When you stream a video on YouTube and watch it till the end, you find suggestion videos enticing you to open another one. It is an example of enhancing the user experience for someone likely to watch the following video as they liked the current one. Similarly, when buying a product on an eCommerce website, you find similar suggestions increasing your interests. Such results are AI-based and improve customer experience.

7.            Live Chatbots

One of the most common ways organisations introduce AI into their functionality is by incorporating the usage of customer support. If you go into a website and find a chat box open instantly to questions, it is an AI-based format to hear you out. By typing your data into the chat box, you get an instant reply based on probable data added to the system beforehand. It is a crucial incorporation in new-age web development formats and helps companies reach out to their customers faster.

Final Thoughts

If you plan to incorporate AI-based solutions for digital marketing, it is time to hire an agency that can help you get there. In BluWebMedia, we specialise in using AI to help customers reach out to their target audience and significantly increase their ROI.

05, Nov 2021
Categories
Digital Internet Marketing

How Digital Marketing Took over Digitalisation in India?

Published On: 05, Nov, 2021

Being globally recognised as one of the fastest developing countries and with its vast population and constant competition, India is growing. It is evident that the scope of digitalisation is moving along and paving the way for digital internet marketing more and more each day.

If it was not evident before the pandemic, 2020 and 2021 made it clear. Now not only the IT sectors are digitally inclined, but everything from grocery shopping to teaching faculties have gone through a transformation.

According to recent statistics, more than 59% of the Indian population use internet services. It has changed how brands reach out to their potential customers. The extensive depth of the digital marketing sphere is expanding each day to communicate with customers by following such trends.

What Are Digitisation and Digitalisation?

If you type the word digital on your search engine, you will find many relevant terms show up. These are likely to include digitisation and digitalisation, among others. It is essential to understand the difference between such terms to know how it impacts us every day.

What Is Digitisation?

In 2021, we can see the tremendous amount of data being generated online. From our social media apps to messaging apps, we are constantly sharing memes and messages in the forms of videos, images, and texts. The conversion of data into bit format is known as digitisation.

What is Digitalisation?

The rising technological usage for sending and receiving data by using internet services is known as digitalisation. Using applications for daily usage makes more and more businesses improve their techniques to reach out to people. It reflects growing digitalisation, and the shift people are making to go digital.

Impact of Digitalisation in India

The current Indian government has stressed digitalisation by taking the initiative of Digital India. It is significantly impacting our economy and paving the way for incorporating digital marketing for lead generation.

The concept of Digital India is to shift dependency to a bureaucratic process that promotes plastic currency and reduces corruption. The motive is to increase the speed in public sectors and enhances the lives of the citizens.

For example, paying electricity bills online reduces long waiting hours at the electric office for bill payment. The COVID pandemic has indirectly pushed people’s dependency to rely on such services to avoid physical contact with other people.

Digitalization also reduces documentation of work and promotes the usage of soft copies that can be edited quickly. It has reduced the need for storing written documentation and the lengthy process of filing and finding. People can also avail cloud storage facilities for storing crucial data and find them easily by browsing.

If a person turns to their smartphone and checks the apps section, they will quickly understand the impact of digitalisation. Since the best example can start with you, why not look into some apps you have and their necessity in your life.

Indians are hooked to using social media apps include Facebook, Instagram and Twitter. For messaging, WhatsApp is the most commonly used app.

Even railway bookings now happen due to the IRCTC app. Similarly, local transportation with the likes of Uber and Ola is hugely popular.

For shopping, apps like Amazon, Flipkart, and Myntra are on top of the list. While bill payments are greatly dependent on GPay, PayTm, and PhonePay.

By now, if it is evident that digitalisation will continue to grow by leaps and bounds. Thus, the importance of digital marketing is obvious. Every organisation looking to build an online presence require digital internet marketing services.

Since the easiest way to reach out to Indian consumers is relying on online marketing, it is only likely to hire a digital marketing agency to fulfil an organisation’s growth potential.

Advertising agencies in India are slowly expanding their digital marketing wing as there is a massive shift in this sphere. It is easier and cheaper to reach out to consumers on social media than print ads and television commercials. Thus, accepting the current trends and flowing with them is the only way to outrun the competition and create an exclusive presence.

Final Thoughts

In 2021, if an organisation requires consumer awareness to generate more sales, they need to depend on digital marketing. It is the only way to be a part of the digitalisation initiative and use its advantages. Hire the best digital internet marketing agency to enhance your reach and contribute to the growth of Indian digitalisation.

22, Oct 2021
Categories
Mobile App Development

Top 3 Reasons to Outsource Mobile App Development Projects

Published On: 22, Oct, 2021

Would you be surprised to know that the most popular messaging app in the world was outsourced for development? Yes! An organisation in the US-owned WhatsApp before being acquired by Facebook. However, it was developed by an organisation in Europe.

From the example above, we can consider that entrepreneurs can expect quality mobile app development services if they hire a mobile app development agency. The decision will not only be cost-effective but also fulfill the company goals.

Why Should You Outsource Mobile App Development Projects?

The following reasons will reassure why you should assign mobile app development services to an expert agency:

1. Cost-effective

One of the primary reasons why any company wants to outsource work is cost-effectiveness. An outsourced team extends your current organisation without you taking the liability of the overhead costs.

In the era of remote work opportunities, outsourcing has become a common phenomenon. So, more and more businesses now like the idea of outsourcing big projects.

It is highly likely that your company does not involve the expertise needed for app development. However, requiring Android app development and iOS app development is considered essential for online business presence for every industry. So, you would rather rely on a skilled agency to fulfill requirements instead of building an in-house team for app development and management.

2. Hiring Experts in the Field

Outsourcing mobile app development is not limited to creating an app; it also requires timely maintenance and upgrades. If your in-house team does not possess the necessary skills, you might compensate for the quality of your final product.

If you are not aware of the dynamics in this industry, an incompetent in-house team can fail your mission. It is essential to consider aspects like budget and long-term goals when choosing developers to build your app.

Filling up the talent gap by outsourcing is the new-age trend working for organisations irrespective of their size. Moreover, choosing a mobile app development agency in India will ensure you have the skills required due to their high qualification and technical know-how.

3. Doubling Work Efficiency

Companies that have in-house IT experts are generally busy with concurrent projects. It is one reason why organisations choose not to disrupt their current functionalities with a big project like app building.

When you choose to outsource app development projects, you might find it reasonable to hire experts solely focusing on this. Choosing to outsource reduces burdens on your in-house team and doubles working efficiency.

On one end, your app development project is safe in the hands-on of an expert company. On the other end, your team continues to provide the productivity you require from them regularly.

Not allowing your team to lose focus from their core competencies will multiply efficiency. Thus, allowing experts to do the job will enhance overall productivity.

Final thoughts

When choosing dedicated hiring services, you allow expertise to flow into your business and improve overall functionality. It is a brilliant idea to outsource app development and create a long-term association that is cost-effective and valuable.

08, Oct 2021
Categories
Web Design Website Development

How Web Design Can Create an Excellent First Impression?

Published On: 08, Oct, 2021

2021 is the time for 15 second-long Instagram reels and 30 second-long Facebook videos. People have a small attention span and happily skip streaming content only because of an ad.

During such times, it is crucial to grab people’s attention within seconds and make them want more. When it comes to having an attractive web design, it is not much different from following current social media trends. Find out why it is essential to create a good impression with your web design.

Reasons Why You Have an Impressive Web Design

Here are the top reasons why you should have a good web design:

1. First Impression

People who are well-versed with the internet can easily differentiate between amateur and professional websites.

Amateur websites can look unprofessional and turn off the interest you would want to create. This is why you need skilled designers and web developers to put in their technical know-how to make your website credible.

2. Improve Ranking Possibilities

Outdated or unprofessional websites can hinder the search rankings. You need a website that has an excellent speed to reduce bounce rate.

A professional website caters to what people are looking for and solves their queries quickly. Google prefers such websites and automatically rank them better.

3. You Stay Ahead of Competitors

To surpass competitors, you need to be on the top of your game. If your website is one of the crucial tools that can make people connect to you or know about you, there is a lot of focus to put in the design.

It is essential to evaluate the kind of websites your competitors possess and how good their digital presence is. Those give you cues to know how to build your website and overshadow the quality they offer.

4. Create Consistency

When generating new leads for your business, you need a valuable web design to back up your ideas. A good web design can be a one-time investment for you to familiarize people with your brand and have the consistency they expect.

It is essential to maintain consistency to stay relevant and let your customers get accustomed to the user-friendliness of the layout.

If you are not satisfied with a design yourself, you will want to change it repeatedly. This creates a wrong impression on existing customers who are already used to a particular format.

5. Creates a Brand Identity

Your web design exhibits a lot about your brand identity. A professional and user-friendly website will induce trustworthiness.

It can reflect the story of your brand and express the journey of your business so far. These are crucial aspects that can maintain a high brand value before your existing and potential client base.

Final thoughts

An expert web designing agency can offer you an attractive layout to impress your potential clients right away. They will also ensure aspects like good speed and user-friendliness. Along with an exciting structure, they will focus on the technical elements to make your website stand out. So, it is time to hire the best experts to build a credible website.

20, Sep 2021
Categories
Mobile App Development

Why Should Every Business Invest in a Mobile App?

Published On: 20, Sep, 2021

Modern entrepreneurs understand the importance of embracing digital opportunities. One of the fundamental ways to do so is going multi-channel. To have a strong online presence, one needs to invest in different mediums to increase growth.

A mobile app is one of the most vital tools that keep a customer connected to the brand. The majority of people have smartphones and use them not only for basic connectivity but other things the internet can provide. These can include being updated with the latest news, making cashless payments, ordering goods and services, and much more.

These give you enough reasons to consider incorporating a mobile app for your business. However, we wish to highlight some crucial points to strengthen the concept.

Reasons why entrepreneurs must invest in mobile apps

Here are some reasons why business owners should still consider building a mobile app:

1. Visibility

More than 5 billion people own a mobile phone and the average daily usage is 3 hours and 15 minutes. The fact projects a massive possibility of brand awareness through mobile apps.

Casual scrolling allows brands to stand out because a potential customer can find their ad eye-catchy. For example, while scrolling through Instagram or Facebook, you might find a product advertisement you like. When you click on the ad, it redirects you to either the Play Store or App Store to make you download the app, where you can purchase the product from.

Having a mobile app in the Play Store or App Store can easily give an advantage to your business. As soon as the interested person install your app, they are one step away from ordering the product they liked.

2. Chances to growing customer base

You can have your laptops open for eight hours a day, but one device that is always handy is a smartphone. For example, would you instead open your laptop and order food on an app like Zomato or Swiggy, or would you unlock your phone, open the app, pick a restaurant and add food to the cart?

Mobile apps help increase customer loyalty. People who need your products and services will want a handier way to reach out to you.

Mobile apps also let you take advantage of personalization tools for each app user. You can frequently send them push notifications letting them know about the latest offers and discounts. These leave a better impression than sending emails, which many don’t open and directly move to trash.

3. Customer-friendly and effective

Every business wants its customers to engage with their mobile app to book services or buy their products. Thus, you need to hire a mobile app developer to build a customer-friendly app for your business to meet such goals.

When an expert mobile app developing company helps you build a great app with all features and functionality, you go one step closer to achieving your business goal. If your customer or client finds your app easy to use, you will be on their list of smartphone apps.

The more involved your customer is with their phones, the more efficiently your app will pop-up. This is known as an effective frequency in advertising because it indirectly convinces customers to order from you.

4. Generate sales

Mobile apps can give businesses a direct idea about ROI. Your primary motive to bear mobile app development cost is to reach out to your customers and generate revenue. But the app is not just for the customers; it is equally essential for your team.

The more your mobile app satisfies your customers, it automatically boosts your ROI as well.

When you can improve customer satisfaction, you directly increase your sales too. It is studied that around 70% of buying experiences are influenced by how brands make customers feel.

Final thoughts

In 2020, the coronavirus pandemic forced most businesses to go online. The ones who couldn’t do so failed to survive. As per recent studies, there is no going back to the pre-COVID era, at least in terms of reduced digital influence.

Customer behaviour patterns have changed, and they now prefer to interact virtually. At least 75% of people shifted to using digital channels to live everyday life, and studies suggest they will continue to do so. It is a part of the “new normal”, and businesses need to adapt to it.

In 2021, if businesses do not grow to reach out to their target audience through digital channels, they will lag behind their competitors. Mobile apps have become a necessity for businesses, as they are now a medium to buy, sell, exchange, transfer, order, and much more.

08, Sep 2021
Categories
Digital Internet Marketing E-Commerce Influencer Marketing

How Does Affiliate Marketing Facilitate Sales in Ecommerce Businesses?

Published On: 08, Sep, 2021

An increasing number of sellers are turning to digital platforms to sell their products and services. This is primarily because buyers in Tier-II and Tier-III cities now eliminate the need to visit physical markets for purchases.

The COVID-19 pandemic made this clearer because shopping online became a necessity more than a convenience. Thus, brands like Amazon, Flipkart, FirstCry, Jabong, Swiggy, Zomato, Big Basket, Myntra, etc., have been seeing a rise in their sales ever since.

How can you sell your products on an eCommerce platform?

The following options exhibit how you can sell products and services online:

1. Owning an eCommerce portal

The primary way to become an independent eCommerce seller is to create a platform for yourself to sell products and services directly to your potential customers. For this, you need an eCommerce development agency that facilities the development. The expert team will help you build your website and also help you reach out to your target audience.

2. Being an eCommerce operator

You can become an eCommerce operator and enrol in an online portal to sell their goods and services. For example, if you become an Amazon seller, you can list your products on Amazon and sell through the eCommerce giant.

3. Being an eCommerce participant

You can also become an eCommerce participant by selling your products and services to end-users through an eCommerce operator, who act as vendor and registered with eCommerce platforms like Flipkart and Amazon on your behalf.

What is Affiliate Marketing for eCommerce businesses?

One of the most economical ways to promote your business is affiliate marketing. First, let us discuss what it is and then we will share why it is economical.

To make it easily understandable, affiliate marketing is a form of referral program. People who decide to become affiliates earn commissions by promoting your products and services.

An affiliate can help you indirectly by promoting products and generating sales. In return, you share a certain percentage of your profits as commission.

Types of affiliate marketing strategies

As an eCommerce seller, you must know the indirect ways affiliate marketers can boost your sales. The following points will help you understand why affiliate marketing is a credible way to increase sales and generate more income:

1. Web content

Affiliates usually own their websites and blogs. They create content and link them to products they want to sell and earn from.

They spend a lot of time and money to make use of search engine strategies. Such investments include Facebook ads, paid advertising models, and much more. However, once their content has a good reach, they help you generate income through increased sales.

2. Coupon sites

People look for coupons all the time to receive any tiny amount as discounts for their purchases. The benefit of this strategy is that these websites usually have significant traffic, increasing revenue chances. Due to an established member base, these websites can enhance your chances of sales.

3. Monetize microsites

Affiliates monetize microsites to generate sales. Such sites share advertisements with another site they partner with. It can also be in the form of sponsored listings of search engines.

Microsites are distinct from the official site of the organization. These sites offer focused content that is relevant for a particular audience. Such sites can enhance conversion with their direct call-to-action.

4. Email marketing

Most affiliates who use this strategy have a list of email addresses to promote the eCommerce sellers’ products. In contrast, others use email newsletters and include hyperlinks to those products. When people click through those links and purchase a product, you generate more sales.

How is affiliate marketing economical for eCommerce sellers?

The best part about affiliate marketing is that most of the strategies are commission-based. Affiliate marketers are only entitled to a certain percentage of profit that they earn as a commission. So, an eCommerce seller does not spend money that can go in vain; they can only spend money after generating sales.

Final thoughts

eCommerce sellers must consider the value affiliate marketing can add to their sales and choose the type they want for their business. The form of brand promotion gained popularity due to increasing digital presence and it is a comparatively cheaper way of generating sales than traditional advertisements. If you are an eCommerce owner, then get in touch with a reputed digital internet marketing agency to get support in affiliate marketing for your business. All the best!