03, Mar 2021
Categories
Blu Ocean Digital Internet Marketing

Top 5 Reasons Why You Need Digital Internet Marketing in 2021

2020 changed the way we work because it was the year of the coronavirus pandemic that brought the world to a standstill. While physical businesses were shut for months, there was a steep growth of online businesses. Amazon is the best example as its growth increased by 40% in July 2020, compared to what it was in 2019.

You might not be an online seller and be someone who has significantly made a mark by growing a physical business. However, you cannot deny the importance of online presence for your business after the pandemic. No matter how big or small your business is, an online presence is vital to grow your customer base.

Why you need digital internet marketing for your business in 2021?

Here are some of the fundamental reasons why your business needs digital internet marketing today:

1. It helps you embrace the Digital Era

If you check movie reviews or product reviews before booking a ticket or ordering a product, you depend on the internet to make decisions. Similarly, you would want your target customers to choose your product and services on digital platforms.

Digital marketing can play a pivotal role in helping you grow your business presence online. You need to select the most efficient digital internet marketing agency to help your business.

As you approach an agency for their services, they will share strategies to build online presence of your business. They will apply digital marketing techniques like SEO, social media marketing, online paid advertising, influencer marketing and other ways to bring you to the top.

2. It offers you interactive platforms for Customer Interaction

Social media marketing is a vital part of digital marketing that allows you to interact with your potential customers and understand their psyche and preferences. Platforms like Facebook, LinkedIn and Instagram are social media channels to grab attention with engaging content and enhance customer base.

3. It helps you follow up with the Latest Trends

A latest digital strategy is to follow running trends and stay relevant. As your target customers relate to such trends, your digital presence automatically becomes interesting to them.

From updating blogs on your website based on current trends to occasionally posting memes on your Facebook page, there is a lot to do. Since trends can change within hours, it is imperative to allow a digital internet marketing agency to help you catch up at the right place.

4. Comparatively much Affordable 

Brand building can be costly if you plan to invest in marketing tactics through traditional advertisements. You can definitely reach out to the masses through TV commercials nationally or globally or print on hoardings and press ads locally. However, the cost will be extremely high.

Digital marketing is comparatively much affordable in 2021. Moreover, it is wiser to opt for cost-effective ways of lead generation during a volatile global economic situation.

5. Competitors are going Digital

If the above points were not convincing enough, this is one point that might change your perspective. Your competitors are probably using great digital marketing tactics like search engine optimisation, convertion rate optimisation, email marketing, while you are still unsure about your digital presence.

Digital Internet Marketing is the key to lead generation, shaping consumer base, and influencing buying decisions. You can take charge of all of these aspects if you collaborate with a potential digital marketing agency that helps you achieve your goals.

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23, Jan 2021
Categories
Blu Ocean Digital Internet Marketing E-Commerce Uncategorized Website Development

Launching your Very Own Ecommerce Site Made Simple and Easy

The COVID-19 pandemic has played a significant role in changing customer behavior to a great extent. Many customers, who used to buy from the neighborhood market, now prefer an Ecommerce platform even for buying the most basic goods and services, to avoid contact and maintain social distancing. Given this, traditional business owners are most likely to lose out on potential as well as existing customers, if they do not adopt the online path and upgrade their business models. This is why, you must build your online shop, to adapt to the ‘new normal’ of shopping, that is, via the internet.

Worried about how to do it? Well, a professional web development agency will do it for you in the most structured and result-driven manner. But first things first. Before you contact an established agency, let’s understand how an Ecommerce website can change your world. 

Advantages of An Ecommerce Website

The online marketplace is one of the best places to expand your business and make profitable gains right now. For those who are not very sure as to why being a ‘digital businessman’ is important, here are some of the main advantages of owning and operating an Ecommerce website:

  • Ecommerce has made the buying process much faster (and also safer in this COVID environment). Suppose you are selling kids’ dresses through your traditional store. Buyers (in this case, mostly mothers) need to interact manually with you or any appointed salesperson to choose and purchase the dress of preferred color, size, and design. This same activity can be completed without any manual interaction when you go for Ecommerce website development and organize your products in your online shop instead of your physical store. No contact and no middleman, doesn’t that mean safer and faster respectively?  
  • Have you ever wondered how much it takes for you to run your physical store? From maintenance, rent, salesperson salary and commission, inventory to janitorial work, and more, you spend much on it. However, with an online store, you can cut down on such costs completely and be able to run your store from the comfort of your own house.  
  • It has been estimated that by the year 2040, around 95% of transactions will be on Ecommerce platforms. Can you imagine the number of existing buyers (not to mention potential ones) you might lose just because you don’t have an online store? It’s high time you build an effective Ecommerce platform now and give your customers the freedom to shop any time and from anywhere they want.
  • It is a fact that promoting an Ecommerce store costs less and you also have a greater number of promotional options at your hands. With proper professional guidance in digital internet marketing for Ecommerce, you can surely reach out to a larger portion of the target audience as compared to traditional marketing, by paying a reasonable charge.

Things to Bear in Mind When Building an Ecommerce Website

While it may be exciting to build your Ecommerce website, you need to keep in mind that this is not an easy task. One of the major things to take into consideration is the Ecommerce platform to use- while WooCommerce might suit small businesses, medium and larger ones may opt for OpenCart or Magento.

It is advised that you take the help of an experienced web development agency to get every step right, instead of hiring a random freelancer. A freelancer might settle for offering services at a much lower rate, but you are unaware of the person’s qualifications and might face performance issues with the end-product. An acclaimed agency will have certified and experienced developers, who undergo a series of tests and trials before being recruited.

As you connect with a professional service provider for Ecommerce website development, here are some of the things that you should be mindful of:  

  • Your homepage must represent you and your brand: You must have taken the utmost care to ensure a presentable front view for your physical store. In an online store, the home page in this front view. So, communicate to your agency how you would want the front page to look like. Experienced developers can guide you to build a proper home page that represents your business or brand in the right light, and also engages the customer to browse product or service pages, so that he or she completes the buying process.
  • Pay attention to the small details: Get involved in the process of Ecommerce website development along with the developers who are assisting you, to get the best results. Try to focus on the minutest of things to get the desired outcome. For instance, in the case of a kids’ apparel portal, you will have to sort and present the products according to different parameters such as size, color, etc. Be clear in communicating these aspects (like what colors or sizes your inventory has) to your development agency to ensure that the user interface takes care of the smallest of details that will resonate with your client. Remember one thumb rule, even the most naïve user should never be confused while browsing your portal.
  • Make the checkout process effective: Your Ecommerce portal must have several online payment options. This ensures that everyone interested in buying your products/services can complete the checkout process with ease. Through professional guidance from a reputed agency, you will be able to ensure that your customer buys your product in minimum time, without getting into unnecessary hassles such as filling up a long list of details, and the like. The entire process should also be seamless and well sorted.  

While the Ecommerce market has grown 23% every year, around 46% of small business owners in the USA do not have a website! Now that you know why an Ecommerce website is needed and how you should go for developing one, it is time to take the correct step and invest in your Ecommerce website now. At BluWebMedia, we have some of the most skilled and talented website developers who will be able to provide quality service to make your endeavors successful. Also, we can provide due assistance in digital internet marketing for Ecommerce to unleash the utmost potential of your business portal with proper online marketing!

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29, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News Social Media

Social Media – The Go-to Advertising Platform for Businesses

Social ads are now a highly effective method for making conversions to reach more people with some specific offers or pieces of content faster than posting those organically. And in recent time, more and more businesses have realized it. Social media advertisements are highly targeted. These are linked to the company profiles. Therefore, these can be used to satisfy different marketing goals of businesses, like increasing sales or generating brand recognition. Therefore, businesses are now using different social media channels like Twitter, Facebook, Instagram, LinkedIn, and others as the primary advertising platforms to get their brands in front of the target audiences.

So, here are some reasons businesses use social media channels as the primary advertising platforms and as part of the digital strategy of their businesses.

  • Social media advertising helps businesses to connect with people who need their services or products: Research has proved that almost 65% of adults use different social networks. And this is beneficial for the brands. It is because awareness is the initial step to make a sale. So, it is necessary to advertise in those places where everyone’s eyes are. This way, the advertisements will help the businesses to remind their customers of their unmet requirements.
  • Social media advertising helps to drive targeted traffic to the landing pages or the websites: If you want to measure the success of your social media marketing campaign through social media advertisement, click-through works as a vital metric. And this rate is increasing reportedly for different social media platforms. The ad engagements also improve during this period as advertisers become more sophisticated and the social media platforms improve targeting options along with mobile and desktop experiences.
  • Social media advertising offers different advertising formats: One of the best things about social media advertising is that it has something for everyone. For instance, use Snapchat for targeting millennials, use Facebook for targeting people of different age groups. If your advertisements depend mainly on visual aesthetics, then using Pinterest or Instagram will be the best option.
  • Social media advertising helps to create advertisements for specific target audiences: The social media platforms use many services to help businesses to reach their target users. Here the companies can target their customers as narrowly or as broad as they prefer to craft the right messages for the right people. This helps businesses, both big and small, to find effective ways to connect with their target users.
  • Social media advertising can drive more sales: The primary goal of a successful advertising campaign designed by the best digital internet marketing agency is to convert the engagement into potential sales for businesses. And social media is one of the most successful channels for most of the brands operating online.
  • Social media advertisements offer unbeatable ROI to the brands: Compared to other digital platforms, advertising on social media is very budget-friendly. This way, social media makes it easy for businesses to earn traffic easily, quickly, and without burning holes in their pockets.
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23, Dec 2020
Categories
Blu Ocean Digital Internet Marketing News

Digital Strategies To Follow To Revive Your Business In 2021

The year 2020 has experienced many brands and marketers stumbling to survive all the unpredictable events unfolding almost every day. But digital marketing has become a boon for businesses all across the globe, even in these uncertain times. Although digital marketing has been an integral part of marketing strategies for businesses for several years, it was this year of pandemic that made businesses realize and leverage the true potential of Digital Marketing to the fullest.

  • Personalize your digital marketing strategy: Earlier, marketing content was mainly produced for mass readership. This was cost-effective and quick and easy to produce. The only issue was that it lacked the personal touch. The potential prospects, existing customers, and other people, who would not purchase products, were delivered the same message. But now is the time when you should customize the marketing content depending on the interactions you have had with the customers and visitors. The best way to start personalization is by dividing the site visitors and audiences into groups based on their actions. You can separate the users based on the factors like abandoned carts, first-time purchases, page views without conversion, and repeat purchases. This helps in getting a better conversion.
  • Come up with a comprehensive sales funnel: Apart from personalizing the marketing content, the sales funnel includes developing content for different stages of the customer’s journey. It will help you get different audiences on the website starting from the regular browsers, first-time visitors, and dedicated customers. You can’t grab the attention of all of them with the same pitch. So, it is important to adjust the design, content, and layout, depending on the visitor’s journey. You should diversify the content on the website regarding topics and formats to cover different parts of the sales funnel.
  • Implement AI in the digital marketing strategy: In 2020, AI has played a dominant role in Digital Internet Marketing Solutions. As a result, there is an enormous growth of AI-based marketing tools. The best things about AI are that it can analyze search patterns and consumer behavior more effectively. Besides, it collects and uses data from blog posts and social media platforms to help businesses to understand how the customers find their services and products. AI marketing also helps to develop personalized email messages, while AI tools help to segregate customers and visitors depending on the behavior and demographics.
  • Include Video Marketing in your Digital Marketing strategies: Videos play a vital role in reaching out to target audience as well as in conversion rate optimization. Advanced video creation tools and better communication technologies have made it simpler to use videos for marketing. Nowadays, it has become easier and cheaper for small business owners to put together decent marketing videos within a few days. As a result, the major social media networks like Instagram and Facebook have adapted videos as an essential part of their networking platforms. And Businesses also agree that the conversion rate of their businesses improves with the right video marketing techniques.
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02, Dec 2020
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Blu Ocean Digital Internet Marketing News

Know These Reasons Why Digital Internet Marketing Is the Way to Go

With the advent of Covid-19, as social gathering decreased, digital connectivity went to the next stage. When the entire world was in the lockdown phase, most brands took the digital path to retain their market value. As the internet is a crucial part of our daily schedule, businesses are now turning digital to grab potential customers.

Amid Covid-19 pandemic, 4.5 billion internet subscribers were operating globally. There was a massive transformation in every activity due to Covid-19 outbreak, schooling, shopping and work have turned digitalised. Marketers need to look for the long term and design their marketing strategies accordingly. Whether it is hosting the quiz via Zoom or organising music and food events, everything has turned digital.

Instead of running towards profit-earning, marketers should not lose an opportunity to build customer loyalty. As there is no direct contact with the customers, establishing a better communication stream becomes utmost important. Let us look at some of the reasons why going ballistic on the digital front is going to be your best strategy.

Promote Brand Recognition

In the online platform, brand recognition matters the most. It is quite tricky for the digital marketing team to enhance brand awareness so that most customers can recognise it. Moreover, as compared to traditional marketing, making one access to your brand through online modes is highly affordable. Improve your website to ensure traffic drive, and make it highly responsive.

Adopt Social Media Strategy

Social media presence is mandatory in the present era of doing business online. In the present scenario where the world follows social distancing, social media platforms bridges the communication and emotional gap between the people. When you connect to the users via social media, it assures people regarding your service deliverance.

The best way is to engage in social issues revealing how your brand can remove the cons of society. The local marketing campaign is the best way to reach the audience. Connect with them to know what sorts of service they prefer, what they demand from the genuine brands. Such an engagement proves strategic to improve one’s services.

Track the Behavioural Pattern of Customers

Marketing, before Covid-19 outbreak, was completely different. In the post Covid-19 pandemic, many people have lost their jobs and are struggling to sustain their living. Consequently, it has changed their interests for different products. It is crucial to know what the customers demand and expect from your brand.

Hence, take a smart move. Avoid launching new products; instead, work on improving the current services. Make sure you boost your online presence than ruining the brand image.

Be Responsive than Opportunistic

Websites, in the present days, should connect with the consumers emotionally. Invite them to interact with your brand. When a business engages with its fans, they remain top on the list of Google ranking. Engage with some crafting tasks and ask them to present it through vlogs. Share their story on your website. It does not only enhance the customer’s experience but also assures them regarding your services.

Due to Covid-19 pandemic, the daily schedule of the people has changed overnight. Instead of constant promotion, connect them and help them in their odd situation. It is not always necessary to push one’s brand. How well you connect with the users matters the most in today’s era.

Consistency is the Key

Consistency is the core of digital marketing. How active and responsive are you plays a vital role in generating leads. Customers always want something new and engaging from the brand. As the only objective is to come closer to the customers, use different networking options like vlogs, content marketing and alike.

SEO strategies should be the hidden concept behind each step for unparalleled digital marketing. Although you cannot become number one overnight, invest in the effective SEO practices for a better result.

The only motive of the brand should be to remain connected while being physically separate. Use the power of social media and support your team in the best possible way. Enhance online marketing skills and use new ways to connect with the customers. E-commerce sales have boosted in the last two quarters of 2020, typically during the pandemic. 

The significant investments of digital marketing are social media networking, CRM and content marketing. Today, the world is facing an economic impact due to Covid-19, expressing empathy to the people. Online marketing is the only way to flourish and expand your business in this post-Covid-19. It is not too late, start planning today and witness the benefits soon.

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27, Nov 2020
Categories
Blu Ocean Digital Internet Marketing E-Commerce

10 Reasons Why eCommerce Thrived Even During the Pandemic

Presently, we are about to enter the last month of 2020. Remember the starting phase of 2020 when the world was struck with a sudden shock of Covid-19 pandemic. The entire world came to a halt, sitting at home, following the government rules of lockdown and promoting social distancing norms. When the entire world was in a depressed mood, did anything positive happen? Nobody expected it, but something positive did happen. The online shopping market exploded like never before and countries which had partial or no lockdown did see a change in the buying pattern..

E-commerce platforms witnessed a sudden hike in the 2nd quarter, viz July-September. It prompted approx. 5 lakhs of small merchants to go digital. From setting customised web-store to improving payment gateways, companies evolved to do business online. With 200% growth in online shopping during the first quarter, it recorded $5.5 million in revenue.

Was pandemic the only reason behind such impressive growth in e-commerce? Here are the reasons you should know how pandemic changed the shopping habits of the people.

Safe Buying

During the coronavirus pandemic, people started staying at homes as much as possible. This resulted in a massive spike in the e-commerce business as people were ordering everything online. Be it foods, accessories, garments or electronics the order volume increased massively during the covid situation. As per data, in the November-December period in 2020, the US market saw a massive $198.73 billion of online retail. In India, Flipkart and Amazon were competing with huge discounts up with the big billion day and other festive offers. E-commerce initially was heavily impacted as the warehouses and state highways were blocked leading to a massive fall of sales. But once things got back to normal, people realised that going to a shopping mall would be risky. Keeping this in mind, most consumers went online leading to a rise in online sales.

Steep Discounts

E-commerce websites have always focused on volume sales rather than profiteering on individual products. They have built the largest warehouses and are selling millions of orders daily. The massive discounts have brought the price-sensitive customers to the online world. No retail outlet can give such a huge amount of discount of up to 90% as it will push them into a loss. But, e-commerce sites even with greater losses can get funding and keep running their business. With that advantage and a massive product base, the digital marketplace has been the most popular place for shoppers to use their money wisely.

Easy payment Schemes and EMI Options

One of the main reasons why shoppers find online buying comfortable is the huge number of payment options and EMI facilities. You can pay through debit/credit cards, internet banking, mobile wallets and this has sped up the overall buying process. Also, EMI options are beneficial when you are buying expensive goods. Any salaried person can avail these EMI facilities and clear their dues within 6-9 months or even 1 year while enjoying the products.

Great Consumer Experiences

When you buy online, it starts with a variety of product offerings, effective filters to narrow down your choice, price range selection, colour, brands and you can be as specific as possible. Keep on scrolling, and you will get limitless options of designs in different brands. These apps track the taste and preference of the users and notify them when a new option comes or when heavy discounts pop in. Customized services were one of the major reasons why most of the people flocked towards online shopping.

Going Digitized was Mandatory

During the tough times of pandemic, when the world was locked down in their home, people turned digitized. There was a sudden hike in almost all sectors like conversational commerce, social commerce and marketplace. Of course, shopaholics were not going to get bored while sitting alone at home. No matter how much they surf the apps, buying one or the other items were obvious. Various companies witnessed a growth during the July-September quarter.

No more standing in the Long Queue

There were no other options than waiting in the long queue to maintain a social distancing. Before pandemic, shoppers had to wait, especially during the peak shopping season. One of the perks of online shopping was a hassle-free experience from the comfort zone of one’s house. Getting the best products in the comfort of the home, was lucrative to new age consumers.

Safe and Secure Delivery along with Convenience

During the critical pandemic times, people were quite worried about the safety of the products they buy. It was at this time when most of the brands like Amazon and Walmart assured people regarding their contactless and safe delivery. In Walmart, the pandemic led to a 97% boost in e-commerce sales in the second quarter. Whether it was medicines or daily essentials, people were assured about the safe delivery. It was highly convenient for the people to place an order no matter whatever the time is or what the weather conditions are.

Improvement in the Product Channel

During Covid-19 pandemic, various companies like Walmart and Amazon refined their goods and services. They focused more on such products which were high in demand. For instance, due to strict rules of government lockdown, people began working from home and even students do schooling from home. Hence, there was a drastic fall in the clothing segment. Companies gave more importance to home-safety products and daily essentials. Hence, products like alcohol, home improvement essentials, electronics, computer accessories and groceries enhanced by 16%, 14% and 12%, respectively.

Scarcity of Essentials in Physical Stores

In the initial times of pandemic, there was a huge panic among the public. In turn, they started stocking every item. Consequently, over a night, the market went short of supply of essential products. The only option left in the hands of the public was to approach online to buy essential commodities. Certain items like toilet paper were not available in stores, which one could order from online stores. Convenience in selecting the products transformed the shopping habits of various people.

Adapting Omnichannel Retailing Strategy

E-commerce has moved from SEO practices to several other marketing channels, with the motive to interact with more and more consumers. Due to the increased engagement of people in social media, businesses started connecting them through every platform. As a result, U.S. retail e-commerce witnessed a hike of $211.5 billion leading to 16.1% sales in the second quarter as compared to 11.8% in the first quarter.

The prolific after-sales services were also the major reasons why people find online stores reliable. Despite facing such tough times, Covid-19 boosted the e-commerce sector while transforming the shopping habits of the people. Although shops were closed for more than 3 months, there wasn’t a drastic fall in the economy due to enhanced e-commerce business. Popular brands like Amazon, Myntra, Flipkart, Walmart, and many more led to 80% sales in the July-September quarter, which is worth appealing. If you are an established retailer, yet to launch your e-commerce site, you are already late. Join the bandwagon and grow your revenues in the months to come.

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25, Nov 2020
Categories
Blu Ocean Digital Internet Marketing News Website Development

How to Grow Your Business during Post Covid-19 Era

Covid-19 has changed the way we do business. It has made companies reduce business travel and meetings, create work from home arrangements for their employees and change the way business was done. As clients in the US and Europe went into cost cutting measures, Indian companies had to adjust to the new normal. The point now is, how can the companies really shift their gears and get the momentum they are looking for?

Create an attractive Web Design

An attractive web design is the first thing in rebuilding your business. 38% of consumers won’t be surfing through your website if they find the design unattractive. Hire an experienced web designer who can help your business. Look what your competitors are doing. Think of the sector you are operating in and instruct your designers accordingly. For instance, if you are  in the event management sector, your first page should highlight the most glamorous events you have organised, your CEO with some celebrities; in short it should keep the customer glued to their screens. These are areas where you need guys with an out-of-the-box thinking and before hiring a web designer make sure to check his previous works.

Upgrade your Technology

Use the latest technology for bringing your business back on track. Automation, big data and AI are helping companies increase their profit margins and revenues. With lesser manpower, more accuracy and innovation, tech firms are looking to focus on advanced tech to reach out to their customers. Find out the latest technologies and implement it wherever possible because the more you upgrade your system, you can scale better with less investment.

Optimize for Mobile

As more than 72% of consumers are buying through mobile, hence make sure your website is optimized for mobile users. Minimize those flash videos which starts playing automatically; make the navigation process simpler. Once a potential user opens the website, he should be able to see the options, pricing, discounts and all other important features that people generally look for. Reduce the complexities of the website and don’t ask for too much information as it is a big turn off for consumers.

Customer Support

Try to build adequate customer support for your business. As the competition grows after sales service and resolving of customer problems will be an important parameter. Most companies today suffer from lack of customer support systems, which does not solve customer problems and this creates a negative impression. Also, when you have technical issues, you should be able to find the tech support team, within minutes.

SEO Expertise

Selecting the right keywords is an extremely important thing. You must have a clear idea on the kind of keywords your business website wants to rank for on the reputed search engines. Write blogs that are human in nature and can give new perspectives on multiple issues. Everything about the content should not be business specific, do write on social issues so that people can at least read the content at once. Companies who are doing it successfully, are staying ahead in the race.

Focus on Social Media

Digital marketing has been driving business over the last few years. As Facebook, WhatsApp, LinkedIn and Instagram all came out with their new business offerings, the small industries as well as the larger ones immensely benefited from this. It is not just about giving ads but social media has helped companies reach out to people faster. Running effective Facebook  ad campaigns, paid campaigns on YouTube, Instagram influencers are all part of this process that is changing start-ups to unicorns in just a few years. Digital marketing agencies, focus on content marketing, social media campaigns and brand management helping entrepreneurs push their product into the market with a better sale value

Write informative Content

Put information on your website that is worth reading. For instance, if you go to an antivirus website you will find that they are always putting up blogs and small information on the latest malware attacks, ransomware trends and other new kinds of attacks that are affecting computer users. This provides new insights for even general users and a positive impression is created that these companies are warning people of virus attacks even before they take place. You need to follow that. Write stories that give a new perspective and ideas for the common people and that can bring in business. Let people know that you understand the problems of a common man and are thinking of launching products that can address those issues.

Rising again after the Storm

As per reports, more than 97000, business houses had to permanently shut shop in the US, during the Covid period. This in itself indicates what the other countries have actually gone through. Even in the 2008 meltdown, the impact was not at this scale. As most countries are now coming out of this, the challenge remains on how are businesses really going to come out of this damage and look for profits. Experienced players are the ones who can provide you the roadmap to turn around again. As discussed earlier, online business promotions are the ways to grow faster and beat the competition. If we look at some sectors that are setting an example, education has to be at the top of the list. From being one of the worst affected sectors after closure of academic institutions, to becoming one of the fastest growing online services, this is a miracle that we must try to understand. It happened because the schools, tutors, students and parents; basically all the stakeholders accepted the new normal and went ahead with their online learning sessions, even though many faced tremendous problems owing to internet issues. That is how business models across the world are changing their strategy and coming out with better results.

Final Words

Turning around in the post Covid-19 scenario requires a lot of effort. Connecting with new clients, upgrading your infrastructure, redefining your business goals and strategy; the process is going to be long and quite tedious. Companies which are thriving today are focusing heavily on the digital marketing segment along with developing feature rich apps and websites. Experienced tech players and consultants are the ones who can help you in the transformational journey. In case, you need some expert help, you might consult BluWebMedia for a comprehensive audit and new age strategizing of your business. Start formulating a new way, because post Covid, the rules of the game are going to change.

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11, Mar 2020
Categories
Digital Internet Marketing

5 Digital Marketing Strategies for Your New Online Store

Increasing sales for a new online store is quite a challenging task. Often ecommerce companies are unable to figure out potential customers for their products. So in case you are a new player in the ecommerce market struggling to find the right approach, don’t worry; we are here to help you.

Growing a new online store needs a well planned digital internet marketing strategy, which can help you grow your online marketplace. As your outreach increases more visitors will come to your site. This will help you to figure out your most popular categories, potential leads, and expand further.

Let us now focus on some effective ways through which you can become a household name in the world of online shopping.

Email Marketing

As far as online retailing is concerned, email marketing brings quick results in web traffic and sales. You can built an email list of those who have already purchased from your website and retarget them. Personalized promotional emails will help your customers stay updated about new policies and product offerings.

Brand promotion is also beneficial if you already know that your customer is buying multiple products from a single brand. Segmenting the market based on shopping preferences and then targeting them through emails will help your online portal to grow.

Video Marketing

As a new online store, you will have to create compelling videos to bring in more customers. You need to focus on webinars, product review videos, tutorials and other engaging content to make your portal attractive for new users. This is easy to produce and high quality videos have a tremendous impact on potential new users.

You can target YouTube and Instagram as these are the two most popular platforms to showcase your organization and products. The more videos you show, your brand visibility will improve and this will also bring in more traffic to your website.

Social Media Outreach

Digital Internet Marketing Experts have observed that sustainable social media campaigning is the most crucial factor in growing your ecommerce business. Once your products start reaching consumers, you need to engage them through your pages. Allow them to share their viewpoints and suggestions on Facebook, Twitter, Instagram and other social media platforms as well.

When users connect with your blogs and enjoy the content, they will automatically visit and buy from your website. Link your posts to the most popular searches and improve your visibility.

As your market outreach increases, reputed bloggers and websites will act as a positive reference for your website. This will help you grow your online store substantially.

Focus on User-Generated Content (UGC)

User-Generated Content is one of the most powerful ecommerce website marketing strategies that can grow your business exponentially. Why do we say that? This is because a happy customer is your biggest asset. So let your past users post their reviews on your websites. New visitors will read them, and become more confident when transacting with you. This will increase your authenticity and growing your business will become much easier.

As a newbie, if you are selling quality products and the majority of your consumers are satisfied, then half of your work is done. Through this digital internet marketing strategy, your online store will grow with more traffics, lead, and conversions.

Post Retargeted Ads

As a new player in the market, users might not purchase on their first visit. To convert those customers, you will have to run retargeted ads through other website. If a customer has left your site without buying, visit other websites to showcase your offerings. Employ a digital internet marketing company to help you build a process of continuous engagement with your potential customers and beat your competitors.

Ecommerce website marketing strategies are necessary to improve your market presence as well as develop a loyal customer base. Using cutting edge Digital Internet Marketing Solutions will help your new online store develop into a competitive player.

As the growth of app based shopping is steadily growing, new firms need to streamline their marketing strategy in a smart way. Stay abreast of the current trends and realign your marketing approach to become a formidable player in ecommerce.

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