25, Nov 2020
Categories
Blu Ocean Digital Internet Marketing News Website Development

How to Grow Your Business during Post Covid-19 Era

Published On: 25, Nov, 2020

Covid-19 has changed the way we do business. It has made companies reduce business travel and meetings, create work from home arrangements for their employees and change the way business was done. As clients in the US and Europe went into cost cutting measures, Indian companies had to adjust to the new normal. The point now is, how can the companies really shift their gears and get the momentum they are looking for?

Create an attractive Web Design

An attractive web design is the first thing in rebuilding your business. 38% of consumers won’t be surfing through your website if they find the design unattractive. Hire an experienced web designer who can help your business. Look what your competitors are doing. Think of the sector you are operating in and instruct your designers accordingly. For instance, if you are  in the event management sector, your first page should highlight the most glamorous events you have organised, your CEO with some celebrities; in short it should keep the customer glued to their screens. These are areas where you need guys with an out-of-the-box thinking and before hiring a web designer make sure to check his previous works.

Upgrade your Technology

Use the latest technology for bringing your business back on track. Automation, big data and AI are helping companies increase their profit margins and revenues. With lesser manpower, more accuracy and innovation, tech firms are looking to focus on advanced tech to reach out to their customers. Find out the latest technologies and implement it wherever possible because the more you upgrade your system, you can scale better with less investment.

Optimize for Mobile

As more than 72% of consumers are buying through mobile, hence make sure your website is optimized for mobile users. Minimize those flash videos which starts playing automatically; make the navigation process simpler. Once a potential user opens the website, he should be able to see the options, pricing, discounts and all other important features that people generally look for. Reduce the complexities of the website and don’t ask for too much information as it is a big turn off for consumers.

Customer Support

Try to build adequate customer support for your business. As the competition grows after sales service and resolving of customer problems will be an important parameter. Most companies today suffer from lack of customer support systems, which does not solve customer problems and this creates a negative impression. Also, when you have technical issues, you should be able to find the tech support team, within minutes.

SEO Expertise

Selecting the right keywords is an extremely important thing. You must have a clear idea on the kind of keywords your business website wants to rank for on the reputed search engines. Write blogs that are human in nature and can give new perspectives on multiple issues. Everything about the content should not be business specific, do write on social issues so that people can at least read the content at once. Companies who are doing it successfully, are staying ahead in the race.

Focus on Social Media

Digital marketing has been driving business over the last few years. As Facebook, WhatsApp, LinkedIn and Instagram all came out with their new business offerings, the small industries as well as the larger ones immensely benefited from this. It is not just about giving ads but social media has helped companies reach out to people faster. Running effective Facebook  ad campaigns, paid campaigns on YouTube, Instagram influencers are all part of this process that is changing start-ups to unicorns in just a few years. Digital marketing agencies, focus on content marketing, social media campaigns and brand management helping entrepreneurs push their product into the market with a better sale value

Write informative Content

Put information on your website that is worth reading. For instance, if you go to an antivirus website you will find that they are always putting up blogs and small information on the latest malware attacks, ransomware trends and other new kinds of attacks that are affecting computer users. This provides new insights for even general users and a positive impression is created that these companies are warning people of virus attacks even before they take place. You need to follow that. Write stories that give a new perspective and ideas for the common people and that can bring in business. Let people know that you understand the problems of a common man and are thinking of launching products that can address those issues.

Rising again after the Storm

As per reports, more than 97000, business houses had to permanently shut shop in the US, during the Covid period. This in itself indicates what the other countries have actually gone through. Even in the 2008 meltdown, the impact was not at this scale. As most countries are now coming out of this, the challenge remains on how are businesses really going to come out of this damage and look for profits. Experienced players are the ones who can provide you the roadmap to turn around again. As discussed earlier, online business promotions are the ways to grow faster and beat the competition. If we look at some sectors that are setting an example, education has to be at the top of the list. From being one of the worst affected sectors after closure of academic institutions, to becoming one of the fastest growing online services, this is a miracle that we must try to understand. It happened because the schools, tutors, students and parents; basically all the stakeholders accepted the new normal and went ahead with their online learning sessions, even though many faced tremendous problems owing to internet issues. That is how business models across the world are changing their strategy and coming out with better results.

Final Words

Turning around in the post Covid-19 scenario requires a lot of effort. Connecting with new clients, upgrading your infrastructure, redefining your business goals and strategy; the process is going to be long and quite tedious. Companies which are thriving today are focusing heavily on the digital marketing segment along with developing feature rich apps and websites. Experienced tech players and consultants are the ones who can help you in the transformational journey. In case, you need some expert help, you might consult BluWebMedia for a comprehensive audit and new age strategizing of your business. Start formulating a new way, because post Covid, the rules of the game are going to change.

22, Apr 2020
Categories
Website Development

BluWebMedia’s New Product will be a Game Changer during COVID-19

Published On: 22, Apr, 2020

2020 has started on a very rough note. The COVID-19 pandemic has turned everything upside down. People cannot go out of their houses, share markets are crashing, industrial productivity is going down and health workers are facing acute shortages of protective equipment; in short, mayhem has been unleashed. In India more than 20 crore jobs are at risk, if the situation doesn’t improve in the next few months.

BluWebMedia has come up with a unique solution, in this period of gloom and anxiety. The Kolkata based IT firm has ventured into the Edtech space and has launched MyFavTutor, a portal that is going to connect millions of students with tutors. Yes, at a time when people are scared of losing their livelihoods, here is one website which is looking to ameliorate this situation.

What is BluWebMedia all about?

BluWebMedia is a technology firm, providing services in web development as well as mobile app and digital marketing solutions for clients across the world. Its digital marketing experts, market research and strategic management teams, along with web developers, make a formidable force in the new age digital space. Apart from these solutions, BWM India has recently launched a new online teaching platform, which marks its foray into the learning space. The platform, MyFavTutor, is making online learning simpler to achieve in India.

The idea of MyFavTutor

The concept of online tuition is not new. It has been explored time and again by learning portals since the advent of video tutorial software. So what is it that makes this portal unique in its approach? Its idea of inclusiveness and accessibility. Sounds philosophical? Let us deep dive to understand why this organization is different in its approach. Well, to begin with, the website assists students in finding their ideal tutors anywhere in India. In India, where education is still a privilege for many, MyFavTutor is looking to bridge that divide and make learning more accessible and affordable.

“Affordable” is an important word here. Why do we say so? Let’s look at some data then. In a survey by NSO (National Statistical Organization) for the year 2017-18, it showed that 67% of Indian workers earn less than INR 1,20,000 per year. They cannot afford to send their kids to any non governmental school because their income will be equivalent to the monthly fees of most reputed schools. Only 5-10% of students in India go on to become graduates. This shows the disparity that exists.

This is precisely why MyFavTutor has made registration absolutely free for students. They can register without paying a penny. The portal covers various subjects, professional and vocational courses, and other training modules. Providing this vast number of courses means that no one is left out. Why restrict to academic disciplines? The point is, if you are a Yoga teacher, you have the same chance of connecting to a student as a physics or math tutor would have.

MyFavTutor: Its relevance during the COVID-19 pandemic

The expansion of the Indian education system has made private tuition an inevitable part of the learning process. Students and parents worry constantly about how to find a tutor online. Collectively they do not want to lose out to the competition. This story is going to end, once and for all with MyFavTutor’s tutor directory, which covers every single subject, board and state in India. This means that a student sitting at any corner in India, will be notified of tutor availability once he/she registers himself/herself in the website. The same goes for tutors.

Tutors need to pay a nominal fee at the beginning of the year when registering themselves. Then they can focus on building a robust network. They are free to choose their area, subject and mode of teaching. After signing and completing your documentation you keep receiving references throughout the year. The advantage of this portal is that it is not charging any commission on tutor’s fees. Rather, it’s looking to reward you with an incentive whenever you bring your friends to the site. Well, what are we talking about?

Reseller program

This is also another reason why this website is unique in terms of offerings. Well, the reseller program is an opportunity for you to invite your teacher friends to the portal. If they register by completing all our formalities, then you will get a commission. This is an additional income source that you can avail of if you have good connections. So, as a learning portal, the organization is serious about bringing the maximum number of trainers under its ambit, who can then refer friends and earn money.

Is the change long term?

The brainchild of BluWebMedia is here to challenge the status quo and prove industry pundits wrong. The old concept that online tuition is only for a limited few is going to change permanently. People losing their jobs during the COVID-19 pandemic can get back to life once again, through teaching. You are free to choose your days, timing, subjects, fees, mode of teaching and all without anybody breathing down your neck. That’s quite a welcome change for corporate professionals. Isn’t it?

As the demand for online tutor’s is skyrocketing, our website will help satisfy these needs. As the usage of Smartphones continues to increase, even students below the economic threshold can get their lessons without burning a hole in their pockets. Online learning will eliminate the segregation that physical classrooms have always created. As the Coronavirus scare, rips apart even developed countries, India needs to fight back and find a way to survive. We are providing part of that need.

Final words

“Hope is the only thing stronger than fear”- MyFavTutor believes in that too. We encourage ordinary people to dream big and bring hope to their otherwise stressful lives. This is not just another tutor portal seeking money for registrations, but a platform where dreams convert to reality. So during this period of lockdown in India, enroll yourself in our portal and connect with students quickly.

Use Skype or Whatsapp or any other app that you are comfortable with, and teach those who need you. Online teaching is here to stay and is more reliable than ever. MyFavTutor’s a place where problems are solved, every single day and that’s our goal. Making a difference in the lives of people feels great.

Stay strong in these difficult times.

19, Mar 2020
Categories
News

How to Tackle Coronavirus [COVID-19]: Safety Guide for IT Professionals

Published On: 19, Mar, 2020

Coronavirus [COVID-19] has created a global health emergency, as declared by the World Health Organization (WHO).

Reports indicate that thousands of people have been affected by this virus, and many have died.

(Ref: https://www.nbcnews.com/health/health-news/coronavirus-diseases-comparing-covid-19-sars-mers-numbers-n1150321)

The countries most affected by this disease include China, South Korea, Italy and Iran. Almost entire Europe is impacted by this pandemic and is in a state of lock down. Even in the US, situation is bad.

Businesses all over the world have been impacted due to the virus outbreak. IT companies providing software, website and mobile app development solutions are no exception and have been severely affected. This is because software, website and mobile application development professionals need to travel a lot, and popular offshore destinations like the US, South Korea, the UK, Australia and Japan have been severely affected.

So how will IT executives deal with it?  

Viruses have already caused two major global health emergencies before (SARS in 2002 and MERS in 2012), so COVID-19 must be dealt with cautiously with a multipronged approach.

As an initial measure most software firms are trying to avoid sending their employees for on-site projects abroad. In fact, IBM, Microsoft and Google have asked some employees to work from home.

Companies such as Goldman Sachs, Cognizant and Google have temporarily closed several of their corporate offices and are tackling the issue with extreme seriousness. 

Several international IT conferences have already been canceled.

Cancellations include Google News Initiative Summit in California in April, Facebook F8 developer conference in May 2020 and Mobile World Congress in Barcelona in February.

The vice president of Google has said that health of employees and customers remains a priority for the company and thus it went ahead with the cancellation.

GSMA Mobile World Congress was becoming a risky event because of the volume of numbers of displays and numbers of mobile operators, handset makers, equipment providers and internet companies. With a presence of more than a lakh of visitors, the situation could have got out of control.

Let us now talk about the precautions that IT professionals should take to prevent or minimize the effect of COVID 19.

  • Work from home, if possible. With high speed internet and numerous communication and productivity tools around, working from home has become quite convenient these days. Talk to your Manager or HR and explore the options of working from home till the effect of the pandemic subsides.
  • Travel only if you must. Cut down on business travels unless urgent.Those of you considering travel abroad, but are unsure whether you should make it, get travel insurance first. “Cancel for any reason” travel insurance can protect you in case of a sudden cancellation by you or an airline. It will cost a bomb, but that’s ok. In any case, numerous countries have already imposed restrictions on international travels. Hence, there are high chances of your proposed tour getting cancelled anyway.
  • Avoid physical contact with people as much as you can. No handshakes, hugging or high fives.
  • Use an alcohol-based hand sanitizer for cleaning your hands and keep the surfaces around your monitor clean. Sanitizers with more than 60% alcohol content are incredibly useful in killing virus. Wait till a surface gets dry and then resume your work.
  • Apart from hand sanitizers, get used to flu masks and facial tissues. Masks will help to prevent a virus as the result of a sneeze, cough or human contact.
  • Wash your hands for at least 20 seconds using any standard handwash at regular intervals.
  • Avoid meetings and gathering unless essential. Use Maximize the use of business apps such as Skype or GotoMeeting for group calls remotely.
  • Close down your retail stores and logistic hubs if you have any physical products to sell, as Human contacts are a serious concern in case of COVID-19.
  • Clean up your desks, tables, chairs, floors, washroom, doors, windows and kitchen area as virus problems can occur anywhere.
  • Stop any logistical activity with any Chinese based company and avoid coming in contact with anybody who has visited Hubei province in China. Maintain the same for South Korea, Italy and Iran.
  • If you are the owner or manager, allow sick and older employees to work remotely for a considerable amount of time. Older people and those with pre-existing illness are usually low on immunity and thus highly vulnerable towards COVID-19 infection.
  • Stop sharing your gadgets, even casually. Make it a point to keep your devices personal.
  • Avoid congested places and keep a safe distance from those who are coughing or sneezing. Use gloves wherever possible.
  • Consult your physician whenever you feel sick. Do not try any self-medication or follow advices available freely on Whatsapp and other social platforms.

Follow these guidelines to reduce your chances of getting affected by the COVID-19 coronavirus and stay safe.

11, Mar 2020
Categories
Digital Internet Marketing

5 Digital Marketing Strategies for Your New Online Store

Published On: 11, Mar, 2020

Increasing sales for a new online store is quite a challenging task. Often ecommerce companies are unable to figure out potential customers for their products. So in case you are a new player in the ecommerce market struggling to find the right approach, don’t worry; we are here to help you.

Growing a new online store needs a well planned digital internet marketing strategy, which can help you grow your online marketplace. As your outreach increases more visitors will come to your site. This will help you to figure out your most popular categories, potential leads, and expand further.

Let us now focus on some effective ways through which you can become a household name in the world of online shopping.

Email Marketing

As far as online retailing is concerned, email marketing brings quick results in web traffic and sales. You can built an email list of those who have already purchased from your website and retarget them. Personalized promotional emails will help your customers stay updated about new policies and product offerings.

Brand promotion is also beneficial if you already know that your customer is buying multiple products from a single brand. Segmenting the market based on shopping preferences and then targeting them through emails will help your online portal to grow.

Video Marketing

As a new online store, you will have to create compelling videos to bring in more customers. You need to focus on webinars, product review videos, tutorials and other engaging content to make your portal attractive for new users. This is easy to produce and high quality videos have a tremendous impact on potential new users.

You can target YouTube and Instagram as these are the two most popular platforms to showcase your organization and products. The more videos you show, your brand visibility will improve and this will also bring in more traffic to your website.

Social Media Outreach

Digital Internet Marketing Experts have observed that sustainable social media campaigning is the most crucial factor in growing your ecommerce business. Once your products start reaching consumers, you need to engage them through your pages. Allow them to share their viewpoints and suggestions on Facebook, Twitter, Instagram and other social media platforms as well.

When users connect with your blogs and enjoy the content, they will automatically visit and buy from your website. Link your posts to the most popular searches and improve your visibility.

As your market outreach increases, reputed bloggers and websites will act as a positive reference for your website. This will help you grow your online store substantially.

Focus on User-Generated Content (UGC)

User-Generated Content is one of the most powerful ecommerce website marketing strategies that can grow your business exponentially. Why do we say that? This is because a happy customer is your biggest asset. So let your past users post their reviews on your websites. New visitors will read them, and become more confident when transacting with you. This will increase your authenticity and growing your business will become much easier.

As a newbie, if you are selling quality products and the majority of your consumers are satisfied, then half of your work is done. Through this digital internet marketing strategy, your online store will grow with more traffics, lead, and conversions.

Post Retargeted Ads

As a new player in the market, users might not purchase on their first visit. To convert those customers, you will have to run retargeted ads through other website. If a customer has left your site without buying, visit other websites to showcase your offerings. Employ a digital internet marketing company to help you build a process of continuous engagement with your potential customers and beat your competitors.

Ecommerce website marketing strategies are necessary to improve your market presence as well as develop a loyal customer base. Using cutting edge Digital Internet Marketing Solutions will help your new online store develop into a competitive player.

As the growth of app based shopping is steadily growing, new firms need to streamline their marketing strategy in a smart way. Stay abreast of the current trends and realign your marketing approach to become a formidable player in ecommerce.

04, Mar 2020
Categories
Website Development

WooCommerce – The preferred platform for Startup E-Commerce Companies

Published On: 04, Mar, 2020

WooCommerce is a free WordPress plugin that helps to integrate E-Commerce features in a website developed using WordPress CMS. It is the most suitable way to turn WordPress site into a completely functional E-commerce store. You just need to install and activate the plugin and Voila! You have a fully functional E-Commerce website ready. The basic version of this software is free. However, there are additional costs for features such as subscription pricing, appointment booking and setting up an engine for a product recommendation.

Why WooCommerce is the Suitable Solution for Startup Businesses?

If you have started a new company that sells online, then you would like your E-commerce website development business to achieve success as soon as possible. This means you need to deploy your E-Commerce website as quickly as possible and with minimum investment. This is where WooCommerce scores over other E-Commerce platforms. Its easy to use interface makes it possible to deploy your website in no time. WooCommerce helps both start-ups and small businesses to attain success in the following ways:

  • Provide a free platform – One of the benefits of WooCommerce is that the basic version is free. You don’t need to invest in the software. All you need is a designer who can customize the WooCommerce installation and give your corporate look. There is no recurring cost to pay to an E-Commerce service provider, something that eats into your profit. WooCommerce makes online selling easy and won’t cost you anything at the initial stage. Once you start developing your business, you may use some revenue for integrating additional features and improve other operations. Certain upgrades include – Subscription module, set up appointments and suggest similar products to the users that are worthy enough for your business.
  • Easily extensible with several plugins – WooCommerce has several free as well as paid plugins that help to add extra features. Some examples of WooCommerce add-ons for official and third party are the following:

    • WooCommerce Product Table – This will list WooCommerce products in the form of a sortable table view. It is suitable for product directories, trade, wholesale sites, quick order forms and much more. It is considered to be the perfect way to increase your website’s conversion rates.
    • Multi Currency Support – There are several plugins available that enable your Ecommerce website to support multiple currencies.
    • WooCommerce Private Store and WooCommerce Password Protected Categories – These two plugins allow you to protect or hide parts or all of a WooCommerce store. It is suitable for customer-specific products, complete members-only stores or public stores that have wholesale areas.
    • Table Rate Shipping – This plugin helps to integrate advanced shipping options with WooCommerce, such as weight-based shipping.
    • Woo Subscriptions – This plugin helps you to sell WooCommerce products with recurring payments and with ongoing subscriptions.
    • WooCommerce Bookings – This plugin is very useful for online event booking websites. Complete with Date Pickers and Calendars, this plugin helps you to set up your events and booking system in a jiffy.
    • The Events Calendar – WooCommerce is used for creating events website development with different add-ons that include community and bookable events.
  • Security – In today’s world of online fraud, your customers would like to ensure that their personal details are kept confidential. Their home address and credit cards details should not be accessed by anyone. WooCommerce secures you against this issue with a highly-secure trading platform for the users. Continuous version updates and upgrades ensure that all security breaches and bugs are immediately identified and fixed. The one click update feature makes updating WooCommerce a hassle-free experience.
  • Easy analytics – Being a business owner, you would like to know where most of your sales are coming from or what time of the day most customers want to purchase products. With in-built analytics of WooCommerce, you will be able to maintain a track of valuable data and optimize them to improve overall performance of your website. You can also integrate third party analytics such as Google Analytics easily with WooCommerce.

Thus, Woocommerce makes creating as well as managing online stores in the most convenient way. It provides flexibility and has several features such as secure payments, shipping integration and inventory and tax management that makes it convenient to set up your business for selling products online. By opting for WooCommerce over other website development solutions, any ecommerce site can generate higher revenue and ensure maximum sales with it.

08, Jan 2020
Categories
Blu Ocean Digital Internet Marketing

What Does a Good Digital Agency Do for Your Business?

Published On: 08, Jan, 2020

In today’s digital age, staying relevant has become a daunting task for most businesses out there. In order to stay ahead of your competitors, not only do you need to constantly reinvent your product or service offering, you also need to indulge in digital brand-building activities for maximum visibility.

In other words, you must get your brand in everyone’s pocket—a task which is done best with the help of a digital agency by your side.

Creative Juice

First and foremost, digital agencies help your brand stay creative and communicate your brand message with engaging tactics—the kind that boosts conversions, organic sharing of your brand’s content (resulting in good word-of-mouth), and good brand recall. And it all starts with how you build your brand’s online properties and extends to the kind of communication guidelines you follow.

After all, success is not just about being noticed in today’s age—it’s being remembered.

Strategic Advantage

If you need your content to be seen by relevant users, having a comprehensive, smart digital marketing strategy is essential for your enterprise. It covers everything from SEO and social media marketing to e-mail blasting, cross-platform marketing, and much more. Furthermore, you need to know how much to spend in order to not lose out too much dough on your promotional efforts.

To cover the strategic aspects of your online marketing efforts, a digital agency acts as the constructor, executor, and analyzer of all your communication.

Technical Prowess

A digital internet marketing agency takes care of the backbone of your brand communication—your platforms.

Whether you use an app or a website (or both), you don’t just need them to be up and updated frequently—you also need the content on it, as well as the codes behind them, tweaked regularly to stay compliant with Google’s policies to ensure good rankings. Additionally, downtime can mean a loss of money and customers—your platforms and digital properties need to be ever-ready to handle traffic and transactions.

19, Dec 2019
Categories
Influencer Marketing

Influencer Marketing – A Different Perspective

Published On: 19, Dec, 2019

“Influencer Marketing” – You have probably heard this term already and would have some idea about it.

For those, who haven’t, let me share the definition of Influencer Marketing. Wikipedia defines Influencer Marketing as “a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.

Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers)”

In this article, I intend to present a slightly different aspect of Influence Marketing and how you can benefit from it. But that will come later. For now, let us analyse this definition.

If we go by the above definition, then we can broadly categorize influencers as:

  • People of great repute and social standing. For convenience, let’s call them “Celebrities”
  • People having great knowledge or expertise on the product or service you are dealing with. Let’s call these people “Experts”.

So, if you want your product or service to be accepted by the masses, you will need either a Celebrity or an Expert to endorse your product or service.

Now the question is, why would a celebrity or an expert endorse your product or service (unless he or she happens to be your relative )? Of course, for money. You will need to pay them to endorse. And bigger the celebrity/expert, higher the sum you need to pay.

If you are a start-up or a small business with limited funds, where do get the money to pay the influencer? That is where you lose the battle to a well-established, well-funded competitor.

Being associated with several start-ups and fund-strapped projects, I have faced this question umpteen times and that made me wonder – Is Influencer Marketing not for me? It is then I decided to look at the definition of Influencer Marketing again and realized how it is going to work for me.

So here I am, with my take on “Influencer Marketing”, especially in the context of Digital Internet Marketing.

In my opinion, Influencer Marketing is a process of getting more and more influencers to promote your products or services and thereby contribute towards your business’s growth.

Let us now look at the word “Influencer”. Who is an Influencer? Based on my understanding, an entity who can ‘influence’ another person in favour of buying my product or service is an Influencer for my product or service.

Furthermore, an Influencer

  • May not be a Celebrity or an Expert
  • May not even be a person (More on this later)
  • May not do it for money or any other personal gain

Now, let us look around ourselves and find out who could be our influencers, I mean, other than celebrities and experts.

  1. Our Customers: This is a as simple as it can be. Our customers are the biggest influencers as their feedback, experiences and reviews play an important role in prospects making their buying decision in your favour. The more customers give you favourable reviews, the more likely you are going to get new customers. So instead of spending a fortune to get a celebrity to endorse your product or service, pay attention to your customers and serve them with full honesty and attention (which they deserve anyway, and it does not cost you anything extra).
  2. Our Employees: Often, we fail to recognise the fact that our own employees can be our biggest influencers. Simply put, each one of your employees is connected to many people as family, friends, relatives, neighbours, social contacts and what not. There lies the huge potential of reaching out to prospects just by leveraging your employees’ contacts. And you don’t need to do much for that. Just make sure that they are reasonably paid, given the basic workplace benefits and cared for. Then if you make them part of any referral schemes with small benefits, they will gladly participate.
  3. Independent reviewers: There is a plethora of websites that offer independent product reviews. Some examples of such websites are https://www.consumerreports.org/cro/index.htm, https://www.bestconsumerreviews.com, https://www.consumersearch.com etc. Besides, there are websites/blogs dedicated to specific products and services. E.g., https://hostingfacts.com provides comparative analysis of top hosting providers. It does not cost a fortune to get your product / service reviewed on one of these websites, yet the benefits are immense. Often people give a lot of importance to these reviews since they seem to come from a third party. So, if you can get your product or service reviewed at one of these portals, that can do a world of good for your Influencer Marketing initiatives.

To cut the long story short, Influencer Marketing is not extravagant or expensive always. With a bit of planning and meticulous approach, you can carry out Influencer Marketing even at a very small budget.

Want to know more on Influencer Marketing? Watch out this space for the next article where I will describe various ways you can leverage your existing customer base for Influencer Marketing.

Until then, Cheers!

16, Aug 2019
Categories
Digital Internet Marketing

Who would be Your ‘Go-to’ Option for Scripting Your Digital Internet Marketing Success Story?

Published On: 16, Aug, 2019

Digital Internet Marketing is an inevitable and brilliant marketing tool in the modern competitive buyers’ market. It offers a perfect blend of neo integrated marketing communication over the internet where most of your prospects spend most of their time.

I assume you’re already aware of this and is planning to incorporate or upgrade your digital marketing plan of action. The daunting question is, whom should you trust with that responsibility?

“Should I set-up an in-house team?”

“Should I hire a one-man freelancer?”

 OR

“Should I rely on the expertise of a recognized digital marketing agency?”

These are the questions that you should start asking yourself.

In this article, we’ll help you answer these crucial questions and provide some interesting statistics.

Scenario 1 – Opting for an in-house Digital Marketing team.

Just keep in mind that digital marketing is a collective approach of several activities targeting several online channels. These channels include Search Engine Marketing, Social Media Marketing, Content Publications, Customer Data Research, Consumer Behavior analysis etc, each of which requires a unique skill set.

Let me give you an example.

The creativity of an experienced designer in the case of Social Media Marketing compared to the analytical skill of a certified professional in the Search Engine Marketing makes a huge difference. To combat that gap, you need to hire enough resources.

For big business houses, incorporating an in-house digital marketing wing is a good option as the team is completely in tune with –

  • The brand’s unique history
  • Vision & Mission of the Organization
  • Objectives

Besides, extensive collaboration with other internal employees, free flow of business information and departmental synchronization help a lot in fine-tuning a strategy.

But bear in mind that this is a costly affair. For small businesses and start-ups, this could be a challenge. So calculated risk is required.

A study conducted by Bersin of Deloitte found out that the recruitment process can cost up to $4000 USD for each individual hire. In addition, reality stats revealed that 82% in-house digital marketers do not have the appropriate training required to fulfil their responsibilities.

Scenario 2 – Opting for a Freelancer

COMPREHENSIVE, COMMITMENT & CONTINUITY.

These are the 3-C issues that most of the business owners and marketing managers are encountering.

Obviously, a freelancer is a one-man show and although he or she has a unique skill set, writing a good content does not necessarily make one a creative designer.

On the other hand, freelancers often switch to other modes of earning and thereby commitment and continuity get hampered.

Thus, it can be concluded that freelancers can and should be hired for minor projects, or for making specific studies regarding market trends. By doing so, they can help save time and resources needed to officially hire a specific expert into an in-house team to conduct necessary high-end tasks.

Scenario 3 – Opting for a Digital Internet Marketing Agency

In this VUCA (Volatile, Unpredictable, Complex, Ambiguous) world, digital internet marketing agencies offer the most comprehensive solutions which incorporate major digital marketing tools. Such tools include Mobile Marketing, Social Media Marketing, Analytics and Sponsored Advertisement.

Question: Why there is a growing demand of these agencies? I’ll tell you why:

  • Result driven
  • Cost-effective
  • Time-tested

Outsourcing the work to such and agency costs about half of what it takes to employ an in-house team. Besides, a team of specialized resources and certified professionals have much higher standards compared to a freelancer chain.

An agency knows exactly how to analyze key matrices from their collective experiences and has the capability to plan a result-driven online marketing strategy to justify the Return on Investments.  

The agency knows whether multi-channel/ omnichannel/ integrated digital marketing strategy will bring the best result for your business. Netnographic information with a SOSTAC approach are effectively utilized to examine, optimize and expand promotional campaigns.

Thereby if you are looking for a high-end, specialized and result-driven solution, outsourcing the responsibility to a renowned organization would be the best solution.

There are several digital marketing agencies that are offering quality services throughout the globe. Professionally managed Digital Internet Marketing Agencies are racing ahead with their dynamic approach and innovative skills.

09, Aug 2019
Categories
Digital Internet Marketing

How Digital Internet Marketing has become an Indispensable Tool for Start-Ups

Published On: 09, Aug, 2019

Oh, hey there! First, I just want to congratulate you on having the will to think, plan and start a new initiative.

Oh, hey there! First, I just want to congratulate you on having the will to think, plan and start a new initiative. The ball has been rolled and the canvas is all yours. So go on, draw your dreams.

After interacting with several clients who had taken entrepreneurship as a challenge, I found that they had mixed emotion after stepping into the world of entrepreneurship. That is a mixture of confidence and fear of uncertainty.

Perhaps you’re able relate to this case as well. Perhaps you’re thinking of how to establish your start-up, how to brand your organization and how to justify the bold decision you had taken.

In this Red-Ocean market, it’s a fish-eats-fish world. In other words, your challenges come in the form of having to compete with other established brands and dealing customers’ excessive demands.

Hanging your hat already? Don’t go there yet. I want you to be optimistic! You are a winner. Keep on repeating that phrase every single day.

I can help you acquire a chunk of the market share. All you need is an effective marketing strategy so make that your prime weapon.

An intelligent person like you is well-aware of this fact. My job and the purpose of this article is to help you a just little bit more by guiding you on how to choose the most effective marketing channel.

Before I elaborate, let me share a few statistics:

  • In India alone, there were 462,124,989 internet users (as of December 2017), making the country ranked 2nd in terms of Internet user base. That could be a huge portion of your customers using the Internet.
  • Google boasts an average of 63,000 searches every single second of the day. Every second, your customers are asking for your services. The big question is, can they see you?
  • Digital Internet Marketing has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail. That is a significant difference.
  • Close to half of the world’s population (3.03 billion people) are on some type of social media. Connect to your customers personally, establish the relationship and grow your network.
  • Based on stats, it was estimated that people spent an average of 3 hours 23 minutes on their mobile devices in 2018. This will only go upwards in 2019. Make yourself ready to connect to your customers through the device that is closest to their hearts.

Stats and figures supporting digital marketing are growing each day. However, for Start-ups digital marketing is indispensable because at this stage you will have to be very wise while investing. The digital edges are:

  • Highly cost-effective, compared to other forms of media such as print, television etc.
  • No real geographical barrier. Even if you’re in a small room, you can still easily reach your global customers, interact with them and convert them into business.
  • It’s measurable. Yes, analysis is the backbone of wise decisions. Digital marketing offers you big data for strategic planning.
  • Assured return on investment. Nothing matters more to a Start-Up than a satisfactory ROI. Digital Internet Marketing offers a substantial return on small investments.
  • Brand development: Digital Internet Marketing neutralizes the playing ground, where Start-Ups compete neck to neck with Big brands. User-compelling ArtWorks, Videos, interesting content and good reviews help to establish your brand and maintain your reputation.

Hence, digital internet marketing will help you to drive your Start-up car with the following wheels:

Reach Your Customers –> Alert them about your organization –> Highlight your organization’s USPs –> Create an Interest & eventually a Demand –> Ignite the purchase action –> Serve them as promised –> Request for reviews & advocacy.

So, what do you think?

08, Jul 2019
Categories
Digital Internet Marketing

How Technology is Changing Marketing Tactics

Published On: 08, Jul, 2019

Do you have a Shopping app on your mobile? Undoubtedly, it’s a big Yes!

This is the new trend. This is where marketing has shifted to a new facet. This is what we will be adapting to.

Ever faced a situation where you felt your world was crumbling down after knowing that the snatchy dress or those sparkly designer heels you’ve always longed for were SOLD OUT?

Thanks to the NEW digital era, even the retail world is going through a massive transformation. Gone are those days when the shopkeepers used to retort, ‘this was the last piece we had in our stock’. Fret not! Consumers can now shop to their hearts’ content ONLINE via a Click! And the stocks are unlimited.

The traditional way of marketing is no more the talk of the town. Things have gone Digital – to a more tech-friendly approach. Even a ‘Click’ makes a whole lot of difference.

With the rapid growth of technology, businesses are coming up with new trends and tactics for a win-win policy. Competitions and demands are constantly brewing. Hence, staying at par with the latest technology is a vital need for survival.

The technology that people use in their daily lives is also changing. To gain a higher engagement ratio, marketers need to grab users’ interests by becoming more advanced. True, marketing used to be about art and copy, but now it’s becoming more technical- programming, code, technology utilization and analytics.

Consider marketing data as a new type of digital storytelling that is woven into the behavior or pattern of your buyer’s journey. Brand stories today are not just narratives, they are your personal experiences. Furthermore, the app technology is not distinct from the content – they are inevitable components of the same customer experience.

Technology is also transforming the way marketers do business, work together and create strategies. Over the past few years, there have been several technological advancements that play a vital role in changing the marketing industry.

We’ve gathered some of the biggest technologies that have made a huge impact:

  • Big Data
  • Artificial Intelligence
  • The Internet of Things
  • Augmented Realty

The technology that’s just being introduced today may become a major game changer in the marketing industry tomorrow. For this reason, it’s crucial for marketers to stay updated on the latest technology trends.

THE BIG QUESTION

Are you optimizing the marketing technology opportunities for your company? Because at some point, you’d want to expand your customer experiences exponentially.

Drop-in your comments. We would like to hear from you.