16, Aug 2019
Digital Internet Marketing

Who would be Your ‘Go-to’ Option for Scripting Your Digital Internet Marketing Success Story?

Published On: 16, Aug, 2019

Digital Internet Marketing is an inevitable and brilliant marketing tool in the modern competitive buyers’ market. It offers a perfect blend of neo integrated marketing communication over the internet where most of your prospects spend most of their time.

I assume you’re already aware of this and is planning to incorporate or upgrade your digital marketing plan of action. The daunting question is, whom should you trust with that responsibility?

“Should I set-up an in-house team?”

“Should I hire a one-man freelancer?”


“Should I rely on the expertise of a recognized digital marketing agency?”

These are the questions that you should start asking yourself.

In this article, we’ll help you answer these crucial questions and provide some interesting statistics.

Scenario 1 – Opting for an in-house Digital Marketing team.

Just keep in mind that digital marketing is a collective approach of several activities targeting several online channels. These channels include Search Engine Marketing, Social Media Marketing, Content Publications, Customer Data Research, Consumer Behavior analysis etc, each of which requires a unique skill set.

Let me give you an example.

The creativity of an experienced designer in the case of Social Media Marketing compared to the analytical skill of a certified professional in the Search Engine Marketing makes a huge difference. To combat that gap, you need to hire enough resources.

For big business houses, incorporating an in-house digital marketing wing is a good option as the team is completely in tune with –

  • The brand’s unique history
  • Vision & Mission of the Organization
  • Objectives

Besides, extensive collaboration with other internal employees, free flow of business information and departmental synchronization help a lot in fine-tuning a strategy.

But bear in mind that this is a costly affair. For small businesses and start-ups, this could be a challenge. So calculated risk is required.

A study conducted by Bersin of Deloitte found out that the recruitment process can cost up to $4000 USD for each individual hire. In addition, reality stats revealed that 82% in-house digital marketers do not have the appropriate training required to fulfil their responsibilities.

Scenario 2 – Opting for a Freelancer


These are the 3-C issues that most of the business owners and marketing managers are encountering.

Obviously, a freelancer is a one-man show and although he or she has a unique skill set, writing a good content does not necessarily make one a creative designer.

On the other hand, freelancers often switch to other modes of earning and thereby commitment and continuity get hampered.

Thus, it can be concluded that freelancers can and should be hired for minor projects, or for making specific studies regarding market trends. By doing so, they can help save time and resources needed to officially hire a specific expert into an in-house team to conduct necessary high-end tasks.

Scenario 3 – Opting for a Digital Internet Marketing Agency

In this VUCA (Volatile, Unpredictable, Complex, Ambiguous) world, digital internet marketing agencies offer the most comprehensive solutions which incorporate major digital marketing tools. Such tools include Mobile Marketing, Social Media Marketing, Analytics and Sponsored Advertisement.

Question: Why there is a growing demand of these agencies? I’ll tell you why:

  • Result driven
  • Cost-effective
  • Time-tested

Outsourcing the work to such and agency costs about half of what it takes to employ an in-house team. Besides, a team of specialized resources and certified professionals have much higher standards compared to a freelancer chain.

An agency knows exactly how to analyze key matrices from their collective experiences and has the capability to plan a result-driven online marketing strategy to justify the Return on Investments.  

The agency knows whether multi-channel/ omnichannel/ integrated digital marketing strategy will bring the best result for your business. Netnographic information with a SOSTAC approach are effectively utilized to examine, optimize and expand promotional campaigns.

Thereby if you are looking for a high-end, specialized and result-driven solution, outsourcing the responsibility to a renowned organization would be the best solution.

There are several digital marketing agencies that are offering quality services throughout the globe. Professionally managed Digital Internet Marketing Agencies are racing ahead with their dynamic approach and innovative skills.