{"id":9689,"date":"2019-08-09T14:23:02","date_gmt":"2019-08-09T14:23:02","guid":{"rendered":"https:\/\/www.bluwebmedia.co.in\/?p=9689"},"modified":"2019-08-09T14:23:02","modified_gmt":"2019-08-09T14:23:02","slug":"how-digital-internet-marketing-has-become-an-indispensable-tool-for-start-ups","status":"publish","type":"post","link":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/how-digital-internet-marketing-has-become-an-indispensable-tool-for-start-ups\/","title":{"rendered":"How Digital Internet Marketing has become an Indispensable Tool for Start-Ups"},"content":{"rendered":"\n<p>Oh, hey there! First, I just want to congratulate you on having the will to think, plan and start a new initiative.<\/p>\n\n\n\n<p>Oh, hey there! First, I just want to congratulate you on having the will to think, plan and start a new initiative. The ball has been rolled and the canvas is all yours. So go on, draw your dreams. <\/p>\n\n\n\n<p>After interacting with several clients who had taken entrepreneurship as a challenge, I found that they had mixed emotion after stepping into the world of entrepreneurship. That is a mixture of confidence and fear of uncertainty.<\/p>\n\n\n\n<p>Perhaps you\u2019re able relate to this case as well. Perhaps you\u2019re thinking of how to establish your start-up, how to brand your organization and how to justify the bold decision you had taken.<\/p>\n\n\n\n<p>In this Red-Ocean market, it\u2019s a fish-eats-fish world. In other words, your challenges come in the form of having to compete with other established brands and dealing customers\u2019 excessive demands.<\/p>\n\n\n\n<p>Hanging your hat already? Don\u2019t go there yet. I want you to be optimistic! You are a winner. Keep on repeating that phrase every single day. <\/p>\n\n\n\n<p>I can help you acquire a chunk of the market share. All you need is an effective marketing strategy so make that your prime weapon.<\/p>\n\n\n\n<p>An intelligent person like you is well-aware of this fact. My job and the purpose of this article is to help you a just little bit more by guiding you on how to choose the most effective marketing channel.<\/p>\n\n\n\n<p>Before I elaborate, let me share a few statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In India alone, there were <strong>462,124,989<\/strong>&nbsp;internet users (as of December 2017), making the country ranked 2<sup>nd<\/sup>&nbsp;in terms of Internet user base. That could be a huge portion of your customers using the Internet.<\/li><li>Google boasts an average of <strong>63,000<\/strong>&nbsp;searches every single second of the day. Every second, your customers are asking for your services. The big question is, can they see you? <\/li><li>Digital Internet Marketing has a <strong>14.6%<\/strong>&nbsp;conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail. That is a significant difference.<\/li><li>Close to <strong>half of the world\u2019s population<\/strong>&nbsp;(3.03 billion people) are on some type of social media. Connect to your customers personally, establish the relationship and grow your network.<\/li><li>Based on stats, it was estimated that people spent an average of <strong>3 hours 23 minutes<\/strong>&nbsp;on their mobile devices in 2018. This will only go upwards in 2019. Make yourself ready to connect to your customers through the device that is closest to their hearts.<\/li><\/ul>\n\n\n\n<p>Stats and figures supporting digital marketing are growing each day. However, for Start-ups digital marketing is indispensable because at this stage you will have to be very wise while investing. The digital edges are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Highly cost-effective<\/strong>, compared to other forms of media such as print, television etc.<\/li><li><strong>No real geographical barrier<\/strong>. Even if you\u2019re in a small room, you can still easily reach your global customers, interact with them and convert them into business.<\/li><li><strong>It\u2019s measurable<\/strong>. Yes, analysis is the backbone of wise decisions. Digital marketing offers you big data for strategic planning.<\/li><li><strong>Assured return on investment<\/strong>. Nothing matters more to a Start-Up than a satisfactory ROI. Digital Internet Marketing offers a substantial return on small investments.<\/li><li> <strong>Brand development<\/strong>: Digital Internet Marketing neutralizes the playing ground, where Start-Ups compete neck to neck with Big brands. User-compelling ArtWorks, Videos, interesting content and good reviews help to establish your brand and maintain your reputation. <\/li><\/ul>\n\n\n\n<p>Hence, digital internet marketing will help you to drive your Start-up car with the following wheels:<\/p>\n\n\n\n<p>Reach Your Customers &#8211;&gt; Alert them about your organization &#8211;&gt; Highlight your organization&#8217;s USPs &#8211;&gt; Create an Interest &amp; eventually a Demand &#8211;&gt; Ignite the purchase action &#8211;&gt; Serve them as promised &#8211;&gt; Request for reviews &amp; advocacy.<\/p>\n\n\n\n<p>So, what do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh, hey there! First, I just want to congratulate you on having the will to think, plan and start a new initiative. Oh, hey there! First, I just want to congratulate you on having the will to think, plan and start a new initiative. The ball has been rolled and the canvas is all yours. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-internet-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/posts\/9689"}],"collection":[{"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/comments?post=9689"}],"version-history":[{"count":0,"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/posts\/9689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/media\/9748"}],"wp:attachment":[{"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/media?parent=9689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/categories?post=9689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bluwebmedia.co.in\/blu-ocean\/wp-json\/wp\/v2\/tags?post=9689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}